SLIDE 1
The New Tourism Lexicon for
Com
- mmunity
munity En Enga gage gement ment
by: The New York Sherpa
Josiah Brown
Com ommunity munity En Enga gage gement ment by: The New York - - PowerPoint PPT Presentation
Com ommunity munity En Enga gage gement ment by: The New York - - PowerPoint PPT Presentation
The New Tourism Lexicon for Com ommunity munity En Enga gage gement ment by: The New York Sherpa Josiah Brown Stop Stop LEGO LEGOLAND AND MAP MAPA MAP MAPA Ma Make ke Am Amer erica ica Ph Phil il-less less Ag Agai ain
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SLIDE 3
MAP MAPA
SLIDE 4
MAP MAPA
Ma Make ke Am Amer erica ica Ph Phil il-less less Ag Agai ain
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SLIDE 6
SLIDE 7
Ho How bi big g is is it it?
- 243,8
,800,00 00,000 0 vi visi sitors tors (+18%) 8%)
- Econ
- nomic
- mic Impac
pact t $108.7 8.7 Billi llion
- n
- Direct
rect Sp Spen endin ding g $67.6 .6 Billion lion
- St
State e and nd Loc
- cal
al Taxes es: : $8.5 .5 Billion lion
- 938,800
,800 Job
- bs
s
- 1 in
n 10 jo jobs s in n NY
- 3rd
rd La Large rgest st Ind ndustry stry (4th
th)
)
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Flo lorida rida
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Er Erne nest st Woo
- oden
den Jr.
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TPA PA/DM /DMO: O: Can an an an ag agency ency re replace lace yo you? u? Bu Busi siness ness si side: e: Do Do you you jus ust cr crea eate te tra raffic ffic an and d noi noise? se?
SLIDE 11
Tr Trea eat t tou
- urism
rism li like ke a ca a candid ndidate ate
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Di Dial alogue
- gue am
amoun
- unt
t poli
- litic
ticians ians
- To
Tour urism ism = Lo = Low
- Job
- bs
s = Hi = High gh
- Ta
Taxes xes = Hi = High gh
SLIDE 13
- Be
Bed Tax x – No Not lo loca cal l tax
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- Tou
- urism
rism is is an exp an export
- rt
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- Com
- mmunity
munity un understanding erstanding – be beyo yond nd Tax ax be benefit nefit: : Pl Play ay, , Li Live, e, Wo Work rk
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A Pu A Publ blic ic Goo
- od
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Com
- mmunity
munity Lo Local cal Ne Need ed Op Opportunit
- rtunity
y Pe Peopl
- ple
Pu Publ blic ic Su Suppo pport rt Wor Work k
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- Di
Dire rector ctor of
- f th
the e Vi Visi sitor tor Ec Econ
- nomy
- my
- Dr
Driv iver er of
- f th
the e To Tour urism ism Ec Econ
- nomy
- my
SLIDE 19
LE LEGOLAND OLAND Support
- rt this
is loc
- cal
al ini nitiativ tiative e that t wi will ll prov
- vide
ide su sust stai ainable nable job
- bs
s for
- r
- u
- ur com
- mmuni
unity ty and nd help lp su support
- rt resi
side dents nts get t a st stable ble inc ncome
- me and
nd health lth benefits nefits.
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- Cav
ave e ma man
circa ca: : 10,000 000bc c ??
SLIDE 22
- Ph
Phil il be befo fore re sh shaving? aving?
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Freque quent nt publi lic c for
- rum
m attendee: tendee:
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Freque quent nt publi lic c for
- rum
m attendee: tendee:
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“We not need to give local tax money ey to touri urism sm promo
- motion
tion ar arrah ahhhr hhrahh ahha” “me thinks helping tourism bu busine iness sses s is is corp rporat rate e welfare…ah ahrah rahaa aahaha aha”
Media dia qu quote
- tes
s taken en from
- m
a “local stakeholder”
“local stakeholder”
Cavem eman
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A d A desti stinatio nation n is s responsible sponsible for
- r prom
- moti
- ting
ng a com
- mmunity
munity as a s an n attr tractive active travel vel destin stination ation and nd enh nhancing ancing its s public lic goo
- od image
ge as s a dy dyna namic mic place ce to
- liv
ive e and nd wo work k through
- ugh the impact
act of
- f
trav avel.
- el. They
y st strengthen engthen the economic
- nomic pos
- sit
ition ion and nd prov
- vide
ide op
- pport
- rtunity
unity for
- r people
- ple in
n their eir com
- mmunity.
munity.
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Com
- mmunity
munity Lo Local cal Ne Need ed Op Opportunit
- rtunity
y Pe Peopl
- ple
Pu Publ blic ic Su Suppo pport rt Wor Work k
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Am Amen! en!
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