Com ommunity munity En Enga gage gement ment by: The New York - PowerPoint PPT Presentation

The New Tourism Lexicon for Com ommunity munity En Enga gage gement ment by: The New York Sherpa Josiah Brown

Stop Stop LEGO LEGOLAND AND

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MAP MAPA Ma Make ke Am Amer erica ica Ph Phil il-less less Ag Agai ain

Ho How bi big g is is it it? • 243,8 ,800,00 00,000 0 vi visi sitors tors (+18%) 8%) • Econ onomic omic Impac pact t $108.7 8.7 Billi llion on • Direct rect Sp Spen endin ding g $67.6 .6 Billion lion • St State e and nd Loc ocal al Taxes es: : $8.5 .5 Billion lion • 938,800 ,800 Job obs s • 1 in n 10 jo jobs s in n NY • 3rd stry (4 th th ) rd La Large rgest st Ind ndustry )

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Er Erne nest st Woo ooden den Jr.

TPA PA/DM /DMO: O: Can an an an ag agency ency re replace lace yo you? u? Bu Busi siness ness si side: e: Do Do you you jus ust cr crea eate te tra raffic ffic an and d noi noise? se?

Tr Trea eat t tou ourism rism li like ke a ca a candid ndidate ate

Di Dial alogue ogue am amoun ount t poli olitic ticians ians • To Tour urism ism = Lo = Low • Job obs s = Hi = High gh • Ta Taxes xes = Hi = High gh

• Be Bed Tax x – No Not lo loca cal l tax

• Tou ourism rism is is an exp an export ort

• Com ommunity munity un understanding erstanding – be beyo yond nd Tax ax be benefit nefit: : Pl Play ay, , Li Live, e, Wo Work rk

A Pu A Publ blic ic Goo ood

Com ommunity munity Publ Pu blic ic Local Lo cal Suppo Su pport rt Ne Need ed Wor Work k Opportunit Op ortunity y Peopl Pe ople

• Di Dire rector ctor of of th the e Vi Visi sitor tor Ec Econ onomy omy • Dr Driv iver er of of th the e To Tour urism ism Ec Econ onomy omy

LE LEGOLAND OLAND Support ort this is loc ocal al ini nitiativ tiative e that t wi will ll prov ovide ide su sust stai ainable nable job obs s for or ou our com ommuni unity ty and nd help lp su support ort resi side dents nts get t a st stable ble inc ncome ome and nd health lth benefits nefits.

-Cav ave e ma man circa ca: : 10,000 000bc c ??

-Ph Phil il be befo fore re sh shaving? aving?

Freque quent nt publi lic c for orum m attendee: tendee:

Freque quent nt publi lic c for orum m attendee: tendee:

Media dia qu quote otes s taken en from om Cavem eman a “local stakeholder” “We not need to give local tax money ey to touri urism sm promo omotion tion ar arrah ahhhr hhrahh ahha ” “local stakeholder” “me thinks helping tourism busine bu iness sses s is is corp rporat rate e welfare… ah ahrah rahaa aahaha aha ”

A d A desti stinatio nation n is s responsible sponsible for or prom omoti oting ng a com ommunity munity as a s an n attr tractive active travel vel destin stination ation and nd enh nhancing ancing its s public lic goo ood image ge as s a dy dyna namic mic place ce to o liv ive e and nd wo work k through ough the impact act of of trav avel. el. They y st strengthen engthen the economic onomic pos osit ition ion and nd prov ovide ide op opport ortunity unity for or people ople in n their eir com ommunity. munity.

Com ommunity munity Publ Pu blic ic Local Lo cal Suppo Su pport rt Ne Need ed Wor Work k Opportunit Op ortunity y Peopl Pe ople

Am Amen! en!

In Inst stagram agram @Ne NewYorkSherpa YorkSherpa