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CMSC 20370/30370 Winter 2020 Dealing with di ff erent communities - - PowerPoint PPT Presentation
CMSC 20370/30370 Winter 2020 Dealing with di ff erent communities - - PowerPoint PPT Presentation
CMSC 20370/30370 Winter 2020 Dealing with di ff erent communities and user identity Case Study: LGBTQ Feb 12, 2020 Quiz Time (5-7 minutes). Quiz on Too Gay For Facebook Principles of Good Design Administrivia GP2 poster in class
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Administrivia
- GP2 poster in class session and report
due on Monday
– You’re welcome to invite anyone to attend to see the posters if you want – The TAs and I will circulate to give each group feedback – Groups will get a chance to see others’ posters and provide feedback – We will have tape and set up along the walls
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Today’s Agenda
- Dealing with users in different
communities
- Thinking about user identity
- Case Study: Lesbian, Gay, Bi-sexual,
Transgender, Queer (LGBTQ) on Facebook
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Case Study: Too Gay For Facebook
- Looked at how Lesbian, Gay, Bisexual,
Transgender, Queer users manage identify on social media
- Used cognitive mapping and qualitative
interviews
- Example of how users take care to
present themselves as they desire to be perceived and impression management
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Presentation of Self In Everyday Life – Erving Goffman 1956
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Summary of Presentation of Self
- Face-to-face interaction as theatrical performance
- Interacting with others face to face you try to guide/
control impression others make of you
– Do by altering your appearance, setting, manner – Affects how others perceive you
- Everyone tries to avoid being embarrassed or
embarrassing others
- Like theatre (dramaturgical approach):
– Front region on stage where performers are in front of the audience
- Highlight positive idea of self and desired impressions
- Includes manner and appearance that role is carried out
- Can work with others as a team for a performance
– Back region where individuals can prepare for their role
- r set aside their role
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Norms, Audiences, Platforms
- Different communities have different
norms
- You have a notion of different
audiences
- Different platforms may have
different affordances
– E.g. privacy settings – E.g. How you can express your identity
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Context Collapse
You at UChicago with your friends You at UChicago with your professors You with co-workers at an off campus job You at home
- What if all of these people follow
you on Twi?er?
- How do you do impression
management?
- Which version of “you” do you
want to showcase?
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Imagined Audience
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Personal social media ecosystem
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- 1. What would you not tell your date about
yourself or what would you not bring up in conversation?
- 2. What would you emphasize about yourself in
your conversations?
- 3. How might you behave on a first date that is
different to how you behave normally?
- 4. How would you dress yourself physically?
Thought activity: Think about a first date
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- 1. Low identity persistence seen as
enabling more freedom of expression
- f true self
Case Study Findings: Using different platforms for facets of identity
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Case Study Findings: Curation of content for target audience
- 1. Careful curation of content for
imagined audience
– e.g. P11 blocks two of her sons – Careful about liking certain content – Engage with “queer” content from different platforms to separate out spaces
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Case Study Findings: changing identity over time
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Case Study Findings: Managing the whole ecosystem is complex and
- ne affects others
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Implications for design
- 1. Try not to lock people or content into a
particular platform
- 2. Rethink what “privacy controls” mean
to people
- 3. Allow people to easily limit what past
content is associated with them
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What about….
- Data collection…
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- Personalization
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- Automatic gender recognition systems
e.g. facial recognition
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- Name changes, voice changes,
supporting changes to identity
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h?ps://www.morgan-klaus.com/sigchi-gender-guidelines
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Is this limited to LGBTQ?
- No, identity is a fundamental part of
being human
- Accommodating and supporting
different identities is useful but have to balance trust, privacy, security
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Summary
- People play different roles in life for
different audiences
- Inclusive systems have to support these
various roles and identities
- We have to be inclusive in terms of
gender in data collection, design, and evaluation phases
- Biases codified so we have to take a step
back to reflect on assumptions
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Coming up…
- GP2 poster session
- GP2 due date is moved
- Talking about stereotypes…
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