CITY Y CENTRE RES SPECIFIC POLES TO MANAGE BELGIAN ASSOCIATION OF - - PDF document

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CITY Y CENTRE RES SPECIFIC POLES TO MANAGE BELGIAN ASSOCIATION OF - - PDF document

Jan 14, 2023 441 likes •775 views

16-10-19 CITY Y CENTRE RES SPECIFIC POLES TO MANAGE BELGIAN ASSOCIATION OF TOWN CENTRE MANAGEMENT ADELAIDE DE, OCTOBE BER 2019 Jean-Luc CALONGER 1 2 1 16-10-19 PLACE MARKETING 1997 WWW.AMCV.BE GEOMARKETING

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CITY Y CENTRE RES SPECIFIC POLES TO MANAGE

BELGIAN ASSOCIATION OF TOWN CENTRE MANAGEMENT ADELAIDE DE, OCTOBE BER 2019 Jean-Luc CALONGER

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GEOMARKETING DIAGNOSIC & STRATEGY OPERATIONAL ACTION PLAN WATCH + R&D PLACE MARKETING

1997 WWW.AMCV.BE

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« THE » CITY-CENTRE ?

  • Housing
  • Real estate
  • Commercial offer
  • Quality of the environnement
  • Accessibility, mobility
  • Communication structure
  • Culture
  • Decision–making power
  • …..

Multi dimension & as many diverse stakeholders

Identifying stakeholders => Structuring partnership => Evolution Housing Economic development & retail Mobility Public space & heritage Public utilities, equipment & amenities

CUSTOMIZED ACTION

DIAGNOSIS GOVERNANCE

Vision => Strategy => Detailed actions

PROJECT & ACTION PLAN MANAGING TOOL

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TCM GOVERNANCE

PUBLIC

  • Political representatives &

policy makers: majority I opposition

  • City council dpts:

economic I urban planning I housing I culture I … ASSOCIATIVE

  • Local /neighbourhood committees
  • Youth /Senior / Community centres
  • Cultural centres
  • Civil society
  • …

PRIVATE

  • Big chains
  • Merchants associations
  • Banks • Car parks
  • Housing companies
  • Public transports
  • Chambers of Commerce
  • …

TOWN CENTRE MANAGEMENT TOWN CENTRE MANAGER

WORKING GROUPS BY THEME WG

“TRAFIC & CAR PARK“

PM

“PLACE MARKETING »

WG

“INVESTORS“

WG

“PUBLIC SPACE“

WORKING GROUP “…“

Technical team Urban stewards

WG

“ANIMATION“

THE MANAGING TOOL

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MEASURES – COMPARES - MONITORS

  • Diagnosis + benchmark
  • Perception versus reality
  • Performance of the city centre [CC]
  • City centre potential & opportunities
  • Commercial attractivity

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  • BEFORE DATA COLLECTION :
  • DATA COLLECTION -> KPI :
  • A TOOL DEDICATED TO THE CITY CENTRE

KPI - EVALUATION CRITERIA

  • COMME R CIAL AT T R ACT IVIT Y

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amcv.be .be/ / WHITE ITE PAPER

« They are barking up the wrong tree »

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NEW RE W RETAILER ILERS

  • WITH A VISION
  • EXPERT ENTREPRENEURS
  • DIGITAL NATIVES
  • ≠

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PRAGMATIC IC ACTION PLAN

  • Adapt the existing

and upcoming audiences

  • Answer real needs
  • Support & develop

innovative intiatives

  • Complete the offer

with complementary services

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ADA DAPT ADAPT

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16-10-19 15 CON CONNECTE ECTED D RET RETAIL AIL – DIGITAL TOOLS

  • PRAGMATIC RETAIL

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ADA DAPT

SHORT ORT TERM M RETAIL IL LEASE SE

Length < 1 year Extension & renewal within this year’s time No tacit reconducti

  • n

Only the tenant can get a month’s notice Can be sub- leased Le bail de courte durée structurera le commerce dit « éphémère », réglementera le principe actuel d’occupation précaire et permettra la redynamisation des centres commerciaux grâce une formule juridique souple et efficace. 37 38

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www.UrbanRetail.be

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U R BAN R E TAIL . BE

The free pop-up shop plateform

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16-10-19 22 LOCA CATION ON LEGAL AL FRAMEW EWORK ORK COMMUNI UNICA CATION ON

Vacant shops Property owners Application call New decree Temporary leases Technical support Online Platform Social networks Mailing, posters & buzz

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Rue Souverain-Pont LIEGE

31% 32,10% 17,20% 10,70%

0% 5% 10% 15% 20% 25% 30% 35% 2015 2016 2017 2018

EVOLUTION OF SHOP VACANCY RUE SOUVERAIN PONT 2015-2018

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SUCCESS CESS EXPAND ANDING ING TO FELLOW STREE EETS TS

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WWW.AMCV.BE

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