CITY Y CENTRE RES SPECIFIC POLES TO MANAGE BELGIAN ASSOCIATION OF - PDF document

16-10-19 CITY Y CENTRE RES SPECIFIC POLES TO MANAGE BELGIAN ASSOCIATION OF TOWN CENTRE MANAGEMENT ADELAIDE DE, OCTOBE BER 2019 Jean-Luc CALONGER 1 2 1

16-10-19 PLACE MARKETING 1997 WWW.AMCV.BE GEOMARKETING DIAGNOSIC & OPERATIONAL WATCH + R&D STRATEGY ACTION PLAN 3 4 2

16-10-19 5 6 3

16-10-19 « THE » CITY-CENTRE ? Multi dimension & as many diverse stakeholders • Housing • Real estate • Commercial offer • Quality of the environnement • Accessibility, mobility • Communication structure • Culture • Decision – making power • ….. 7 CUSTOMIZED ACTION DIAGNOSIS Housing Economic development & retail Mobility Public space & heritage Public utilities, equipment & amenities GOVERNANCE Identifying stakeholders => Structuring partnership => Evolution PROJECT & ACTION PLAN Vision => Strategy => Detailed actions MANAGING TOOL 8 4

16-10-19 PRIVATE ASSOCIATIVE PUBLIC • Big chains • Local /neighbourhood committees • Political representatives & • Merchants associations • Youth /Senior / Community centres policy makers: • Banks • Car parks • Cultural centres majority I opposition • Housing companies • Civil society • City council dpts: • Public transports • … economic I urban planning I • Chambers of Commerce housing I culture I … • … TOWN CENTRE MANAGEMENT Urban stewards Technical team TOWN CENTRE MANAGER WORKING WORKING GROUP GROUPS BY “…“ THEME PM “ PLACE WG MARKETING » “ TRAFIC & WG WG WG CAR PARK “ “PUBLIC “ANIMATION“ “INVESTORS“ SPACE“ TCM GOVERNANCE 9 THE MANAGING TOOL 10 5

16-10-19 11 MEASURES – COMPARES - MONITORS • Diagnosis + benchmark • Perception versus reality • Performance of the city centre [CC] • City centre potential & opportunities • Commercial attractivity 12 6

16-10-19 A TOOL DEDICATED TO THE CITY CENTRE KPI - EVALUATION CRITERIA • BEFORE DATA COLLECTION : • • o o • DATA COLLECTION -> KPI : o • • • • • 13 COMME R CIAL AT T R ACT IVIT Y 14 7

16-10-19 amcv.be .be/ / WHITE ITE PAPER 15 « They are barking up the wrong tree » 16 8

16-10-19 NEW RE W RETAILER ILERS • WITH A VISION • • • EXPERT ENTREPRENEURS • • • • DIGITAL NATIVES • • ≠ 17 18 9

16-10-19 19 20 10

16-10-19 21 22 11

16-10-19 23 24 12

16-10-19 PRAGMATIC IC ACTION PLAN • Adapt the existing and upcoming audiences • Answer real needs • Support & develop innovative intiatives • Complete the offer with complementary services 25 26 13

16-10-19 ADA DAPT 27 ADAPT 28 14

16-10-19 29 CON CONNECTE ECTED D RET RETAIL AIL – DIGITAL TOOLS • • PRAGMATIC RETAIL 30 15

16-10-19 31 32 16

16-10-19 33 34 17

16-10-19 35 36 18

16-10-19 ADA DAPT 37 SHORT ORT TERM M RETAIL IL LEASE SE Le bail de courte durée structurera le commerce dit « éphémère », réglementera le principe actuel d’occupation précaire et permettra la redynamisation des centres commerciaux grâce une formule juridique souple et efficace. Only the Length < 1 Extension & tenant can No tacit Can be year renewal get a reconducti sub- within this month’s on leased year’s time notice 38 19

16-10-19 www.UrbanRetail.be 39 40 20

16-10-19 41 U R BAN R E TAIL . BE The free pop-up shop plateform 42 21

16-10-19 LOCA CATION ON Vacant shops Property owners Application call LEGAL AL FRAMEW EWORK ORK New decree Temporary leases Technical support COMMUNI UNICA CATION ON Online Platform Social networks Mailing, posters & buzz 43 44 22

16-10-19 45 46 23

16-10-19 47 48 24

16-10-19 49 50 25

16-10-19 Rue Souverain-Pont LIEGE 51 EVOLUTION OF SHOP VACANCY RUE SOUVERAIN PONT 2015-2018 35% 32,10% 31% 30% 25% 20% 15% 17,20% 10% 10,70% 5% 0% 2015 2016 2017 2018 52 26

16-10-19 53 SUCCESS CESS EXPAND ANDING ING TO FELLOW STREE EETS TS 54 27

16-10-19 55 56 28

16-10-19 57 58 29

16-10-19 59 60 30

16-10-19 WWW.AMCV.BE 61 31