[PPT] - CHINA FINE WINES & DRAGONS HOLLOW A NEW WORLD WINE Dragons PowerPoint Presentation

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CHINA FINE WINES & DRAGON’S HOLLOW A NEW WORLD WINE

龙脉大卫.韩德森总裁北京市朝阳区西坝河北里7号楼电话: +86-10-5126-7788 转42 传真: +86-10-6420-9967 Email: David@DragonsHollow.com Web Site: www.ChinaFineWines.Com

Dragon’s Hollow Vineyards

3824 Cedar Springs Road #390 Dallas, Texas 075219-4136USA Phone: 1-401-466-4200 Email: David@ChinaFineWines.com

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WHY CHI NE SE WI NE ? WHY NOT ?

BE RRY BROS. & RUDD’ S “F UT URE OF WI NE RE PORT 2008” NOT ONL Y PRE DI CT S T HAT CHI NA WI L L RI VAL BORDE AUX BUT AL SO T HAT CHI NA WI L L L E AD T HE CHARGE I N VOL UME WI NE S AND QUAL I T Y I N T HE NE AR F UT URE .

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CHI NA F I NE WI NE S MI SSI ON ST AT E ME NT

We a re the inno va tive pro duc e r

a nd ma rke t le a de rs b ring ing the I nte rna tio na l life style o f Chine se Wine to the Wo rld. We a re c o mmitte d to stro ng b ra nd de ve lo pme nt a nd e xc e lle nc e in q ua lity va lue pro duc ts.

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T HE APPE L L AT I ON

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CHI NA HAS 7 OF F I CI AL WI NE CONT ROL L E D APPE L L AT I ONS

Dragon’s Hollow Chateaux Lafite Aug ust 13, 2013

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The Appellation Eastern Foot of Helan Mountain

Helan Mountain Eastern Region was authorized as a “Protected Wine Origin” by government in 2003. The Helan Mountain range unfolds with layers of cliffs, slopes and rugged peaks, holds back the invasion of Gobi desert from west with over 200 km rolling range. The Yellow River, which flows along its east side, moistens and nourished the earth of Yinchuan Plain for thousands of years, to breed such a heavenly treasure – “Helan Mountain East Region” Courtesy Of Helan Mountain Vineyards

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HOME OF DRAGON’ S HOL L OW HE L AN MOUNT AI N, NI NG XI A CHI NA

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HE L AN MOUNT AI N APPE L L AT I ON APPL I E D F OR I N 2003 & APPROVE D I N 2008

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T HE VI NE YARD

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T HE VI NE YARD

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T HE T OT AL VI NE YARD 700 HE CT ARE S / 185 ACRE S F OR E XPORT MARK E T . T OT AL PRE SE NT PRODUCT I ON 9 MI L L I ON L I T E RS.

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Established 1997

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New Italian winery

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Vineyard 185 Acres

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Appellation Helan Mountain 38 Degrees North (The Napa Valley of China)

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Very low humidity, intense sunshine, and constant westerly mountain winds.

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Organically produced awaiting Chinese and USA classification.

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NO Pesticides used in the vineyard. . Small amounts of Lime Sulfates and Bordeaux Blend

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French & Australian root stock.

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DRAGON’ S HOL L OW VI NE YARD

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F irst Chine se Wine ry to pro duc e a hig h q ua lity g ra pe wine

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Vine ya rd pla nte d in 1997 a nd lo c a l pro duc tio n in sta rting in 2002 a nd inte rna tio na l pro duc tio n sta rting in in 2007

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One o f la rg e st to p q ua lity vine ya rd in We ste rn China

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L

c a te d a t la titude 38.46 (Napa, CA 38.41)

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E xpe rts fro m China a nd a b ro a d ha ve fo und c o nditio ns to b e b e tte r tha n Bo rde a ux a nd e q ua l to Na pa Va lle y.

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T he g ro wing c o nditio ns a nd te rrio r a re e q ua l to tha t o f Bo rde a ux a nd Na pa , b ut with lo we r humidity, stro ng we ste rly winds, b e tte r inte nse sunshine a nd na tura l yie lds hig he r in sug a r a nd fruit c o nc e ntra tio n.

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China a wa rde d “Pro te c te d Orig ina l Pro duc ing Are a ” (Appe lla tio n Co ntro le e ) in 2003 (I nspe c tio n a nd Qua ra ntine )

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All pro duc tio n is do ne unde r stric t I SO 9001 & 14001 sta nda rds

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WI NT E RI ZI NG T HE VI NE YARD. BE CAUSE OF T HE L ACK OF HUMI D AND E XT RE ME COL D T HE VI NE S NE E D T O BE BURI E D I N MI D-OCT OBE R .

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L OOSI NG UP T HE SOI L BE F ORE BRI NGI NG T HE VI NE S BACK UP I N APRI L .

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T YI NG UP T HE VI NE S.

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SE PT E MBE R HARVE ST .

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DRAGON’ S HOL L OW VINE YARDS T OT AL POT E NT IAL PRODUCT ION F ROM T HE GRE AT E R PROPE RT Y OF HE L AN SHAN IS 1,500,000 NINE L IT E R CASE S

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Co untry: China

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Re g io n: Ning Xia Hui

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Are a : He L a n Sha n Mo unta ins

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He la n Mo unta in Appe llation: T

ta l Size 330,000 a c re s

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Dra g o n’ s Ho llo w Vine ya rd:

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Dra g o n’ s Ho llo w Vine ya rd L

t: 185 a c re s

 100,000 c ase s (9-lite r)  30% Ca b e rne t Sa uvig no n  10% Ca b e rne t F

ra nc

 10% Me rlo t  2.5% Pino t No ir  2.5% Syra h  30% Cha rdo nna y  15% Rie sling

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HIGHEST QUALITY STANDARDS BOTH 9001 & 14,001 ISO CERTIFIED WEEKLY VINTAGE REPORT

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T HE MARK E T

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WORL D WI NE MARK E T

CHI NA L AST YE AR DI D 157 MI L L I ON 9 L I T E R CASE S. 85% L OCAL PRODUCT I ON.

U.S. 330, 16.1% France 321, 15.6% Italy 280, 13.6% Germany 245, 11.9% China 150, 7.3% UK 140, 6.8% Russia 140, 6.8% Spain 110, 5.4% Argentina 90, 4.4% Other 248, 12.1%

GLOBAL WINE MARKETS BY CONSUMPTION For the Year Ended 12/31/2010 (Millions of Cases)

U.S. 330 France 321 Italy 280 Germany 245 China 150 UK 140 Russia 140 Spain 110 Argentina 90 Other 248 Aug ust 13, 2013 China F ine Wine s, L L C.

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T OP 10 DOME ST I C BRANDS (BY VOL UME ) 2012 157 MI L L I ON CASS

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MARK E T SAMPL E OVE R 1,800 L I CE NSE D CHI NE SE RE ST AURANT S WI T HI N 20 MI L E S OF L AX

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MARK E Y SAMPL E OVE R 1,700 CHI NE SE RE ST AURANT S WI T HI N 35 MI L E S OF SF O

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T he Dra g o n’ s Ho llo w Vine ya rd wine ma king te a m is in c ha rg e o f e xe c uting the Dra g o n’ s Ho llo w pro d uc tio n pro c e ss fro m pla nting a nd ha rve sting to b o ttling a nd shipping . A c o mb ina tio n o f six ye a rs o f pro d uc tio n e xpe rie nc e c o uple d with e d uc a tio n a nd c a re ful o ve rsig ht ha s pro d uc e d a suc c e ssful o pe ra tio n in China . Othe r tha n limite d a mo unt o f pro c e ssing e q uipme nt a ll the pro pe rty is sta te o wne d a nd pro vid e d to CF W und e r c o ntra c t.

Wine Production Team:

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A few of the DrAgon’s hollow Customers

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T HE BRANDS

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PROUD DRAGON I N T HE CL OUDY VAL L E Y

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HANDS-ON MANAGE ME NT

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CFW/Chi hina na CFW/US

Canada

E

ur

pe

Vine yar d

Manage me n t China Distr ibution

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Cabernet Sauvignon

Chinas first and finest premium wine Dragon’s Hollow Helan Mountain, Ning Xia China

Premium Collection

Chardonnay

Premium Collection

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WE ST E RN RE GI ON OF XI XI A 150BC

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The Yuan (Mongol) Dynasty of China was established by Genghis Khan. It achieved its pre- eminence under Kublai Khan, who established the capital in Peking and about whom Marco Polo wrote

extensively. Rather than carrying on the traditional

cash coin of China, the Mongols made extensive use

f paper money and high-denomination cash
coins. The high-denomination coins cost far less to

produce for the government, and were forced upon the public under penalty of death. China Fine Wines reproduced the original style coin from Xi Xia to symbolize the early coin & wine making of the area.

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Cabernet Sauvignon

. 2009 Silver Heights Emma's Reserve 100%

Cabernet Sauvignon

A wine with an elegant, refined and focused nose

with a perfumed bouquet of fresh red berry fruit and roses. Compared to all wines, this one has some real concrete concentration of red currants, strawberries and sweet spices on the palate. A touch of darker fruit and cinnamon on the finish. Velvety tannins - coat on your mouth. ($75.00 USD for 75cl; $188 for the limited quantity magnum)

The Finest Products of Helan Mountain Silver

Heights Ning Xia

Single Vineyard Reserve

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Cabernet Sauvignon/Blend Great Wall of China

The Finest Products of Helan Mountain Jia Bei Lan Ning Xia

Single Vineyard Reserve

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JI A BE I L AN GOL D ME DAL WI NNE

R. DE

CANT E R 2012

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T HE PRE SS

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HI ST ORY

China F

ine Wine s

www.China F

ine Wine s.c o m

Dra g o n’ s Ho llo w Vine ya rds

www.Dra g o nsHo llo w.c o m

Mo ntro se F

o d & Wine China

www.mo ntro se c hina .c o m

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BUI L DI NG T HE DRAGON’ S HOL L OW BRAND

 .

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POSI T I VE PRE SS

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CHI NE SE WI NE RE VOL UT I ON

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CHI NA WI NS GOL D AND I NT E RNAT I ONAL RE GI ONAL T ROPHY

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Moë t- He nne ssy to pr

duc e r

e d wine in China www.wine s- info.c om by 2012- 2- 17 10:28:42

Champagne make r Moë t-He nne ssy has inve ste d in a vine yar d in the mountains of China that will pr

duc e r

e d wine for the dome stic Chine se mar ke t. Ac c or ding to a r e por t publishe d F e br uar y 14 in F r e nc h busine ss magazine Challe nge s.fr , luxur y br and L VMH has signe d an agr e e me nt with a major alc ohol, wine and spir its distr ibutor in China, VAT S, to de ve lop 30 he c tar e s of vine yar ds at an altitude of 2,400 m in the mountains of Yunnan, in southwe ste r n China. T he luxury Champagne br and has be e n going aggr e ssive ly afte r the Chine se mar ke t in r e c e nt ye ar s, having ac quir e d a Chine se spir its br and fr

m the Sic huan ar

e a of China five ye ar s ago. L ast ye ar , Moë t-He nne ssy also be gan pr

duc tion of a pr

e mium spar kling wine in the pr

vinc e of Ningxia Hui.

T he e xplosive gr

wth of middle and uppe r

c lasse s in Chine se soc ie ty has be e n attr ac ting major wine br ands ar

und the wor

ld. L e s Domaine s Bar

ns de Rothsc hild also de ve lope d 25 he c tar

e s of vine yar ds in the pr

vinc e of Shandong in

2008, with the goal of pr

duc ing 240,000 bottle s of pr

e mium wine whic h will be age d until 2014, r e por ts Challe nge s.fr . Sour c e : AF P

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COMPARE T O E ARL I E R SUCCE SS ST ORI E S I N T HE US MARK E T F OR I MPORT S

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Vo lume o f impo rte d wine s do ub le d in 10 ye a rs fro m 45 millio n c a se s (12 b o ttle s @ 750ml) to 93 millio n c a se s (1997 to 2007)

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So uth Afric a n wine s g re w fro m 90,000 c a se s to 1,200,000 c a se s in 10 ye a rs (1997 to 2007)

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Ne w Ze a la nd wine s g re w fro m 70,000 c a se s to 2,200,000 c a se s in 10 ye a rs (1997 to 2007)

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T SI NGT AO Chine se b e e r g re w fro m 20,000 c a se s to 1,000,000 c a se s in 8 ye a rs (1978 to 1986)

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T HE MI L L E NNI AL CONSUME R MARK E T F OR SUST AI NE D L ONG-T E RM GROWT H

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Mille nnia l’ s (b o rn 1977 to 1998) c o nsists o f 75 millio n c o nsume rs o f whic h 40 millio n a re no t ye t o f le g a l drinking a g e (L DA)

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Mille nnia l’ s a re driving impo rts, a nd the $12-14.99 pric e se g me nt a s the y fa vo r impo rts; the y a re willing to try ne w c o untrie s o f o rig in (Wine Ma rke t Co unc il 2008)

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Mille nnia l's c o nside r Chine se fo o d a sta ple a nd a re use d to pa iring the ir fo o d a nd b e ve ra g e

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WI NE T AST I NG NOT E S AND CONSUME R ACCE PT ANCE

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Blind ta sting in a priva te ve nue in Ma nha tta n, NY:

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Summa ry: Dra g o n’ s Ho llo w wa s o ve rwhe lming ly pre fe rre d o ve r the le a ding impo rte d wine se lling a t simila r pric e po ints, a nd a lso a g a inst a muc h mo re e xpe nsive wine like L

uis Ja do t

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F e ma le / Ma le : 40/ 60%

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Mille nnia ls (Bo rn 1975 – 1983)

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Co mpe titio n: L a rg e st Se lling I mpo rte d Wine : Ye llo w T a il

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Co mpe titio n: L e a ding F re nc h Wine : L

uis Ja do t Ma c o n Villa g e

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Dra g o n’ s Ho llo w Cha rdo nna y 86% > Ye llo w T a il 14%

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Dra g o n’ s Ho llo w Cha rdo nna y 61% > L

uis Ja do t 39%

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Dra g o n’ s Ho llo w Ca b e rne t Sa uvig no n 72% > Ye llo w T a il 28%

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SLIDE 44

whY ChInese wIne

L

ike all the o the r ne w wo r ld wine s o f 20 ye ar s ago . T he r e is no lo gic al r e aso n why Chine se wine will no t be ne xt fine wine c ate go r y in the wo r ld.

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CHI NA F I NE WI NE S T HANK YOU F OR YOUR I NT E RE ST .

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