SLIDE 1
Building Your Brand
As a Long-Term Care Insurance Expert!
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“ Those highest revenue producers are the
- nes w ho regularly publish articles and
books, do speaking engagem ents and connect w ith the m edia.”
20 0 8 - Henry Stim p son quoting a stud y from K enned y Inform a tion, Ma na gem ent Consulta nts
Top Revenue Producers…
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“ Whether you're a sole proprietor, president
- f a sm all business or a large-com pany
m anager, you m ust differentiate yourself to
- succeed. This requires understanding,
building and com m unicating your unique personal brand.”
W a ll Street Journa l, Career Journal Build Your Own Brand To Rev Up Your Career William Arruda
“ …Differentiate Yourself ”
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Are You Hiding Your Brand?
Br Bran anding ng
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You Need To SHOUT IT
Professionally
Br Bran anding ng
SLIDE 6 Senior Market Advisor
Stephanie Ursini President, Capital Mom entum
“ I’ve noticed over the past 10 years that m ost advisors w ho m ake it on the top producer lists have authored or co-authored books.”
SLIDE 7 Senior Market Advisor
Stephanie Ursini President, Capital Mom entum
“ Books have alw ays been a great selling tool, adding a level of credibility that the book publishing business has know n for years.”
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We’ll help you w rite the book
Become an Author
All of our authors receive editorial assistance from Phyllis Shelton
You Write the Business…
SLIDE 9 Building Your Brand
Shelton Book Authoring Program
from LTCi Publishing
As a Long-Term Care Insurance Professional
SLIDE 10 Instant Credibility Factor
“Having a book that you’ve written adds a great deal of value to your business. Ask anyone who is published. It’s called credibility – plain and simple!
“Having a book that you’ve written adds a great value to your business. Ask anyone who is published. It’s called credibility -- plain and simple.”
Phyllis Shelton
Instant Credibility Factor
SLIDE 11 Instant Credibility Factor
“Having a book that you’ve written adds a great deal of value to your business. Ask anyone who is published. It’s called credibility – plain and simple!
- Expand your customer base
- Establish yourself as THE
local LTCI expert
- Build trust with your prospects
- Give to centers of influence –
CPA’s, Attorneys, Accountants
Authoring Benefits
SLIDE 12 Instant Credibility Factor
“Having a book that you’ve written adds a great deal of value to your business. Ask anyone who is published. It’s called credibility – plain and simple!
- Become a noted speaker and
get more speaking invitations
- Garner media attention for
your business events
- Be the go-to person in your
community for long-term care insurance information
Authoring Benefits
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What do Dan Rather, William Shatner, Hillary Clinton, George Lucas and Lee Iacocca all have in common?
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Yes, they are all famous AND best-selling authors
But here’s something that you may not know
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They all had their books ghostwritten for them!
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The average cost to have a book ghostwritten by an experienced writer is $30,000 - $50,000!
SLIDE 17 Building Your Brand
As a Long-Term Care Insurance Professional
Program Benefits…
- YOU are the writer
- Full-color cover design
- Personalized chapters
- Customized to your state
(Medicaid, Partnership)
- Geographic Exclusivity
- Most current LTCI info in the
country!
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Three Actual Cover Samples
SLIDE 19 Exclusive: Indianapolis, Indiana
Julie Hurst, MBA, CLTC, CSA, LTCP, LUTCF
President, Wealth Preservation Strategies, LLC Providing Consulting & Design Services Long Term Care Insurance Solutions Visit: www.WPSadvisor.com
SLIDE 20 "I have always wanted to write a book....even started one but never got around to completion. Your Build Your Brand concept was the perfect solution for me. Phyllis, with your great reputation and dedication to accurate details I was fully confident of a great product and professional avenue to promote my business. You made it easy, yet very personal. It all flowed perfectly".
J.H. Indianapolis
SLIDE 21 Co-Authors: Detroit, Michigan
Paul & David Kadish
Kadish Financial Group Livonia, Michigan www.kadishfinancial.com
SLIDE 22 “I have been in the financial services field for over 20 years and the one thing that I have always wanted to do is write a book. This dream finally became a reality with your help. Your assistance from start to finish made to process easy and I am now able to help more people than ever. It has also made it so much easier to gain new clients with continuing leads. Thank you so much....” J.S. Manasquan, NJ
SLIDE 23 Chicago, Illinois
Irwin Cohen
MDRT Producer and Main Platform Speaker Affiliated Financial Specialists South Elgin, IL
SLIDE 24 YOUR photo, bio and contact info
Complete Cover Design Services
SLIDE 25 Once you com m it, you sim ply com plete our “custom ization tem plate” with your personal stories, fam ily stories, com m unity stories or whatever stories you typically share with your LTCI prospects. While our graphics people are designing your cover, our editors take those stories and incorporate them into YOUR book.
Complete Editorial Services
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About four w eeks after you approve the final proof, your books are delivered to you and you begin to Build Your Brand!
SLIDE 27 Building Your Brand
As a Long-Term Care Insurance Professional
Shelton Book Authoring Program
And now the good news…
PRICE
SLIDE 28 Building Your Brand
As a Long-Term Care Insurance Professional
Shelton Book Authoring Program Two Options:
Level One: 200 books Level Two: 400 books
SLIDE 29 Two Options: Level One: 20 0 books = $4995. Level Two: 40 0 books = $7495 .*
* That’s less than $19.0 0 per book! You’d pay m ore than that for a good lead!
Author Investment
SLIDE 30 Optional FREE Financing…
We’ll even give you 6 months to pay… FREE FINANCING FREE FINANCING - Here’s how it works… Exam ple: Exam ple: Level One Program =$4995 (plus $350 set up fee) First payment due when you commit = $1182.50 5 more equal payments of $832.50 every 30 days
SLIDE 31 Become an Author
For more details on the “ Build Your Brand” Program
Call Bill Pomakoy, V.P. Marketing
888-400-1118
Phyllis Shelton Phyllis Shelton
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It’s Time to Build YOUR Brand Get Started TODAY Shelton Book Authoring Program
