Building the Team that Sells Your Brand Crea reating ing a - - PowerPoint PPT Presentation
Building the Team that Sells Your Brand Crea reating ing a culture ture of of brand and engage engagement ent inside ins ide and ou outsi tside de yo your org organi anizat zation ion. W. Douglas Wendt Webinar Key Points
> Go to www.wendtpartners.com > Click on Resources > Select Related Links – Wendt Partners Online Webinar Center
Phone #: 408.792.6300 Meeting #: 570-993-213
Call 717.766.0696 and ask for Alice Wendt at any time.
brand?
behaviors impact your brand?
experience your brand?
with your brand?
believe in your
indirect experiences:
location where your brand comes up:
your employees
customers
when competitors appear in front of them
your performance
provide or that they decide for themselves:
and impressions
and comparisons
communications
assessments
discussions
time on new options
very little of the overall brand experience.
influence a great deal
experience.
impacts a wide range
people.
promise, the easier it is for people to identify brand failures.
externally-enforced brand requirements in favor of their own perspectives.
lost by people 95% of the time.
promise across all aspects of your
individuals to support your brand promise personally.
people as individuals and teams in making your brand work.
strategic plan
structure
meet investors, board members, influencers, donors
network of support
decisions are made
command:
reviewing employee engagement:
connect w/communications
encourage loyalty
utilization of your services
references, testimonials and case stories
departments
analyze customers
the customer
the customer against the ‘system’
customer perceptions
between sales over- promises and reality
expectations
mis-behavior
customer needs within real-world constraints
customers don’t bankrupt the
customers are actually profitable
interacts with customers has to be ‘on board’ with the customer brand experience.
engagement defines near-term potential for brand development.
government financial backers
relationships
in leadership roles
your partners:
likely to be honest than customers.
able to see a value for their engagement.
party validation that backs your reputation.
visible on the balance sheet.
education
Development
for engagement
group’s priorities
codify so it is not ‘flash in the pan’
engage the next
Director
continuing process
performance
behavior
flexible
and advocates
communication and collaboration
Communications Manager