Building a Community of Support: The Dos and Don'ts of Crowdfunding - - PowerPoint PPT Presentation

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Building a Community of Support: The Do’s and Don'ts of Crowdfunding

Emily Morgan Associate Vice President, Ruffalo Noel Levitz Director of Communications, Washburn University Alumni Association and Foundation Kathy Busch

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Today’s Agenda

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1 Introductions Today’s Crowdfunding Landscape Case Study: Washburn University Alumni Association and Foundation Tools and Takeaways for Successful Crowdfunding Q&A

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TODAY’S L S LAND ANDSCAPE APE

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• Provides an opportunity for

donors to assist very specific projects

• Battles a misconception that

small gifts are not impactful

• Your opportunity for pure

transparency

Crowdfunding

2017 Crowdfunding Trends

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Common Digital Threads

Peer-to-peer marketing, transparency, and choice

Peer-to-Peer Ambassadors

• 40% new donors, on average, through

ambassador-driven campaigns

Visual Stewardship

• Illustrating clearly where the money goes, the impact

a donor can have

Affinity-Based Engagement

• Use where and how donors give to identify a

follow up solicitation

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• Someone I know asked me to give, and I

want to help them

• I feel moved by or connected to someone's

story

• I want to honor or memorialize someone
• It makes me feel connected to other people

and my community

3x

Mor

• re l

likely t to don

• nate

when a asked b by a friend

• r co

colle leagu gue

People Give to People

Ambassador-led fundraising resonates

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WH WHY GI GIVE

NOW OW?

CLEAR STORY OF IMPACT SOCIAL CONNECTION TIME-SENSITIVE OPPORTUNITIES

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Case S e Stu tudy: W Washburn Un Univer ersity ty A Alumni As Associati tion

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and F Foundation n Crowdf dfunding

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Why Crowdfunding

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• Build strong relationships across campus
• Create big impact with smaller projects
• Enhance students’ educational experience
• Choose campaigns that can be implemented with partial funding

Washburn University Alumni Association and Foundation

Crowdfunding Goals

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• Supportive VP for Academic Affairs
• Met with deans
• Provided parameters for project submissions
• Set gift levels
• Identified campaign ambassadors and community supporters

Creating a Strategy

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• Community Outreach
• Student Involvement
• Project Sponsor Networking
• Share Updates

Generating Excitement for Results

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Les Lesson

• ns Lea

Learned

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• Engaging Ambassadors
• Giving Level Options
• Nostalgic campaigns
• Assisting campus partners in outreach
• Experiential campaigns
• Lead Gift

What worked, What didn’t

Crowdfunding Offers an Opportunity to Learn and Improve

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Stats from Campaigns

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• Leadership Institute/Gender Studies
• Adopt an Instrument
• Kinesiology Equipment
• Ichabod Success Institute Opportunity Fund
• Washburn Tech Culinary Arts Demonstration Kitchen

Looking Ahead

Upcoming Campaigns

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Engage organization-wide partners for a full team effort. Significant advance planning for technology, messaging, communications. Provide progress updates to donors to show how their donation made a difference. Engage project sponsors and community network to amplify your message and make it authentic. Continue to provide giving opportunities to capture your supporters’ affinity and passions.

Make the Most of Your Crowdfunding

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• INSIGHT. INNOVATION. EXPERIENCE.

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Thank you.

For more information visit www.ruffalonl.com Contact Us: LetsTalk@scalefunder.com