An Introduction to Civic Crowdfunding with ioby PLAN FOR TODAY - - PowerPoint PPT Presentation

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An Introduction to Civic Crowdfunding with ioby PLAN FOR TODAY - - PowerPoint PPT Presentation

Dec 01, 2022 153 likes •652 views

An Introduction to Civic Crowdfunding with ioby PLAN FOR TODAY Crowdfunding Overview About ioby Case studies and examples Q&A What is Crowdfunding? Lots of small donations Single Project Online ioby =

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An Introduction to Civic Crowdfunding

with ioby

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PLAN FOR TODAY

  • Crowdfunding Overview
  • About ioby
  • Case studies and examples
  • Q&A
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What is Crowdfunding?

  • Lots of small donations
  • Single Project
  • Online
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ioby = the opposite of NIMBY

ioby =

  • pposite of NIMBY
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SHORT TERM

Deliver resources directly to the grassroots for immediate results

LONG TERM

Build fundraising capacity, connect neighbors, support long-term change

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“It was the fundraising campaign that began the community engagement.”

  • Georgia Southworth

Jackson Heights Green Alliance Queens, New York

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ioby Projects Are:

resident led resident designed resident funded resident implemented

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ioby Eligibility

  • 1. Not-for-profit
  • 2. Helps make your community

stronger, safer, healthier, more sustainable, or more awesome

  • 3. Specific
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When you crowdfund with ioby, you can:

a) Fundraise without losing a big cut in platform fees b) Receive 1-on-1 customized support and advice throughout your campaign c) Create suggested donation levels instead of offering cash-value incentives d) Seek new donors and new volunteers at the same time e) Always keep what you raise with our flexible finish policy f) Access all your donor contact info

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Fiscal Sponsorship

Not a nonprofit? No worries!

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Case Study The Hampline

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“Hampline” Campaign Plan

5 weeks

  • ut

3 weeks

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2 weeks

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1 week

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Email 2: Share Behind the Scenes Info Email 3: Communicate Urgency 4th BLAST: Match Campaign Big Thanks Update progress by Facebook every other day Tabling & Special News Features 1/3 Goal Reached Email 1: Share the campaign goal

Match Campaign to Biking Community

Easiest asks

  • nly!

House Party First major article

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Hampline

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Project Examples

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Got an idea to crowdfund? Post a project anytime at: ioby.org/idea Ethany Uttech ethany@ioby.org 917-464-4515

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Case Study 1 Cooper Higbee Mural

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Cooper Higbee Campaign Plan

Week 2 Week 3 Week 4 Week 5

2nd set of emails 3rd Set of Emails 4th BLAST: Goal Reached! Don’t forget to thank! Update progress and made asks on Facebook; no Twitter Shared content about ideas for mural design 1/3 Goal Reached Coordinated emails from FR Team

Week 1

Easiest asks

  • nly!

In person volunteer event to work

  • n mural

design

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