PARTNERS WORKSHOP #1 PROGRAM 1. Dakar 2020 General Presentation - - PowerPoint PPT Presentation

PARTNERS WORKSHOP #1

PROGRAM

• 1. Dakar 2020 General Presentation

▪ Preamble ▪ Communication Rights ▪ Field Action ▪ Hospitality ▪ Medias

• 2. Partners Presentation
• 3. Brainstorming & Additional Offers

PREAMBLE

PREAMBLE

DAK AKAR AR 2020

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• 12 stages
• 8 000 km of race // 6 000 km of special
• 35% track // 65% sand
• 1 marathon stage for all categories

ROUTE RULES

• Roadbook in color delivered on D-Day on 4 stages
• No phones and GPS allowed
• Mandatory 15min stop-over for cars on stages over

300 km

• Dakar Experience for all categories except top pilots

PREAMBLE

DAK AKAR AR 2020

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COMPETITORS CALENDAR COMPETITORS

• 5 vehicles categories :

➢ Moto

= 145 competitors*

➢ Quad

= 30

➢ SSV

= 32

➢ Auto

= 38

➢ Trucks

= 16

• July 15

th, 2019 : selection session for bikes and

quads

• October 31

st, 2019: registration closing

• December 5th and 6th : European Technical

Scrutineering & Vehicles Boarding (Marseille)

• January 1st and 2nd : vehicles recovery (Jeddah)

* Registred on 22/09/2019

PREAMBLE

DAK AKAR AR 2020

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NATIONALITIES PROFILES

• Professionals // Amateurs
• Rookies // Legends
• Women
• Original by Motul
• Competitors from all over the world

➢ 16 countries from the Americas, ➢ 10 countries from Africa, ➢ 28 countries from Europe, ➢ 9 from Asia

• Competitors from the Middle-East region

➢ Auto: Yazeed Al-Rajhi (Saudi) (Overdrive) ➢ Auto: Yaser Hamad Seaidan (Saudi) (Mini) ➢ Moto: Mohammed Al Balooshi (UAE) ➢ Moto: Abudllah Al Shatti (Kuwait)

COMMUNICATION RIGHTS

COMMUNICATION RIGHTS

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Co-Branding Logos Official Poster Official Map

Each application of the Dakar signs shall be submitted to the Organizer for approval before use

Short Version Standard Version

PHOTOS AND VIDEOS

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ACTIVATION

Source: Dakar photo library https://mediacontent.aso.fr Rules of use: mention photographer (credit)

IMAGES

RACE

VIDEOS

RACE ACTIVATION*

Source: Dakar Dailymotion/YouTube accounts Rules of use: embed or crosspost Sponsor’s brief to be sent by: November 15

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WITH CO-BRANDING LOGO WITH DAKAR LOGO

Co-branding logo only ➔ Through A.S.O or the sponsor’s own retailer Contact: ndenolf@aso.fr

/!\ Any use of the EVENT’s graphic chart by the SPONSOR on a promotional item for commercial purposes will have to be ruled and determined by an additional licensing contract. Contact: rretailleau@aso.fr

Co-branding logo + Dakar logo ➔ Through a Dakar official licensee Contact: ndenolf@aso.fr

MERCHANDISING

FIELD ACTIONS

FIELD ACTIONS

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FIELD ACTIONS

Dakar Village Sampling Dakar Service Center // Oasis Zone

FIELD ACTIONS

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DAKAR VILLAGE

DAKAR RALLY EXPERIENCE

• Public Access - Symbolic Entrance

Fee (partners will receive invitations)

• Closed Park
• Vehicles parade on the podium
• Podium Sponsor Animations
• Firming sessions and interviews
• Video content
• Dakar museum
• Gaming Area
• Sport shows (FMX, stunt…)

SPONSORS AREA

• Dedicated area open to the public

without restrictions

• Animations, sampling
• Sponsor logo on screens
• 30 seconds video clip of your brand
• Speaker’s announcements

Confirmation of participation before: October 30

FIELD ACTIONS

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DAKAR VILLAGE

ARRIVAL IN JEDDAH WAITNG PARK CLOSED PARK UNLOADING PARK

ADMINISTRATIVE SCRUTINEERING TECHNICAL SCRUTINEERING PARADE AND INTERVIEW ON THE DAKAR VILLAGE PODIUM TRANSFER TO THE CLOSED PARK

PODIUM CEREMONY 1ST STAGE CLOSED PARK

JANUARY 2 - 3 - 4 JANUARY 5 JANUARY 4 - PM SCHEDULE

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DAKAR VILLAGE CLOSED VEHICLES PARK START PODIUM

• TECHNICAL & ADMINISTRATIVES

SCRUTINEERING (TBC) MEDIA CENTER

• CLOSING CONCERT

START

• Location: Jeddah
• Dates: 2-3- 4th of January

FIELD ACTIONS

DAKAR VILLAGE

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FIELD ACTIONS

DAKAR VILLAGE – Plan Example

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REST DAY*

• Location: Al Diriyah – Riyadh
• Dates: 10th & 11th January (Arrival of Stage 6)

FIELD ACTIONS

DAKAR VILLAGE

FINISH*

• Location: Qiddiyah
• Dates: Friday 17th January ( Last Stage and Podium)
• Podium with presentation of the competitors at the end of

the stage 6

• Giant screen in the centre of the Village
• Bivouac just next to the Village
• Motorsport shows
• Sponsors and stands

*To be confirmed

• Arrival Podium of the Rallye - Official Ceremony
• Motorsport shows
• Sponsors and stands
• Giant Concert at the end of the day

FIELD ACTIONS

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CONCEPT

• Festive moment with the public during

protocol ceremonies

• Brand exposure during this key moment
• Sampling by hoste(sse)s
• Animations

/!\ Minimum stock of 5,000 goodies to participate

SAMPLING OPERATION

OBJECTIVE

• Increase brand awareness
• Communicate with your end consumers

Confirmation of participation before: October 30

FIELD ACTIONS

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The bivouac is a working area located between the finish time controls and the start of a stage. It is a controlled and secured closed surface area, which access is exclusively and uniquely reserved for all persons accredited by the Organizer.

• Between 2,500 and 3,000 people gather there daily
• The competitors and their assistance crews
• Assistance between competitors still in the race and

vehicles and / or persons entered in the assistance category is allowed.

• The Organization: the organizers, the race marshals,
• fficiating the competition, the medical staff, the media

corps (TV production teams, digital teams, journalists, photographers), the sponsors offering services, the guests

BIVOUAC

FIELD ACTIONS

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CONCEPT

• Dedicated area in the bivouacs
• Service offered to all competitors, media

and organization

• Service should be useful, free
• Operation timings: daily from 3pm to

11pm (except on marathon bivouacs)

DAKAR SERVICE CENTER (DSC) & OASIS ZONE

ACTION

• Activate your brand by offering products or

services

BFGoordrich Tires Workshop Motul Racing Lab Kärcher Cleaning Center Civa Lounge

OBJECTIVE

• Build relationship with motorsport professionals
• Strengthen the brand equity
• Gather data for R&D, sales…

Confirmation of participation before: October 30

ACCREDITATION

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DAKAR VILLAGE

Bracelets for partners staff ➔ Included in the contract

BIVOUAC

• Accreditation for sponsor Director

➔ Included in the contract

• Accreditation

for Dakar Service Center staff ➔ subject to additional costs if not included in the contract

MEDIA

• Permanent Accreditation
• Daily Accreditation

➔ Refer to https://www.dakar.com/en/ide ntification-media-area

Request to be sent by: October 30

HOSPITALITY

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HOSPITALITY

Scrutineering Podiums Bivouac

HOSPITALITY

HOSPITALITY

KARCHER BF GOODRICH

• BRING TOGETHER YOUR EMPLOYEES & SUBSIDIARIES

AROUND SPORTING PROJECT

• INVITE YOUR CLIENTS & PROSPECTS AT THE HEART OF

THE DAKAR

• RELAY ONLINE CONTESTS TO WIN VIP INVITATIONS
• REINFORCE YOUR CUSTOMER EXPERIENCE

PRIVILEDGE MOMENTS WITH YOUR NETWORK

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SCRUTINEERING

HOSPITALITY

Invitations to the administrative and technical checks.

• Date : January 2, 3 & 4
• Location: Jeddah

This program includes:

• Guided visit (by a pilot)
• Access to lounge area
• Cocktail
• Private parking

Program not available for sale

Confirmation of the invitations to be sent by: November 15th

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DAKAR CLUB PODIUMS

HOSPITALITY

Start Podium Arrival Podium

Program available for sales also

Invitations to the Podium private lounge area. Start

• Date : January 5 PM
• Location: Jeddah

This program includes:

• Access to hospitality area
• Cocktail (finger food) and open bar
• View on competitors passing on the podium
• Presence of pilots and ambassadors
• Welcome gift
• Private parking

Arrival

• Date : January 17 PM
• Location: Qiddiyah

Confirmation of the invitations to be sent by: November 15th

Invitations to the restricted area of the organization and competitors bivouac.

• Date : to be confirmed
• Location: to be confirmed

This program includes:

• Access to the bivouac
• Access to the hospitality area : finger food, open bar, lunch or dinner
• Guided visit (by a pilot)
• Welcome gift
• Private parking

The sponsor will also benefit from 1 access for its commercial/representative that will accompany the guests (only in case of guests presence) including: access to the bivouac and lounge, and guided visit.

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DAKAR CLUB BIVOUACS

HOSPITALITY

Program available for sales also

Allocation of the invitations to be sent by: November 15th

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MEDIAS

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MEDIAS

MEDIAS

Digital Visibility Press Relations

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Digital Ecosystem

MEDIAS

Social media Cross-posting of official videos on partners’ pages and accounts Dedicated post from Dakar official accounts mentioning partners’ accounts Video games App PC PS4/Xbox App 5 millions visits Advertising campaign Scrolling banner: logo/hyperlink Videos 57.9 millions views (+8% vs 2018) Website 12.8M visitors (+56% vs 2018)

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DIGITAL VISIBILITY

MEDIAS

Logo in the partners sections Advertising campaign Brand promotion on the Dakar website and app Visibility on the 4 website versions (EN,FR,ES,AR ) Web Site Dakar App

Content to be sent by: November 15 ADV

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DIGITAL VISIBILITY

MEDIAS

New Media Content

• Right to use official videos via Dailymotion/YouTube (embed)
• Right to use official videos on Facebook (via crosspost)

Dakar Social Media

• Visibility on the Event ‘s Social Medias

/!\ Content shall be linked to the partnership

MEDIAS

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CONCEPT

• Dream. Dare. Live it. // Unknown, Unexpected, Unbelievable” // Like never before” / “Chapter 3” // most challenging
• Vision 2030 and country opening
• Tourism and local remarkable sites : Hail, Diriyah, Al-Hijr, Al-Hassa Oasis
• Sustainability and innovation
• Saudi drivers

DAKAR COMMUNICATION PLAN

EVENTS

• October 4th, 2019: Emirates Motorshow in Dubaï
• November 21-26th, 2019 : Saudi Automotive Festival in Riyadh

To be confirmed:

• October-November 2019 : Riyadh Season
• December 2019 : Saudi Arabian Motorshow in Riyadh

MEDIAS

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CONCEPT

• Press Conferences: presentations to the

Media

PRESS RELATIONS

ACTION

• Invitations
• Activation opportunities
• Press Folder delivery
• Promoters
• Database Use

Charlotte TOCANNE – ctocanne@aso.fr Mobile : +33 6 79 52 18 79 Fabien BITARD – fbitard@aso.fr Mobile : +33 6 49 53 19 64