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Equity crowdfunding
(and other things)
Jackson James Wood @pledgeme / @_jjw_ jackson@pledgeme.co.nz
Equity crowdfunding (and other things) Jackson James Wood - - PowerPoint PPT Presentation
Equity crowdfunding (and other things) Jackson James Wood - - PowerPoint PPT Presentation
Equity crowdfunding (and other things) Jackson James Wood @pledgeme / @_jjw_ jackson@pledgeme.co.nz What is crowdfunding? What is PledgeMe? What is PledgeMe? New Zealands first crowdfunding platform. Offers project and equity
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What is PledgeMe?
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→ New Zealand’s first crowdfunding platform. → Offers project and equity crowdfunding. → 50% success rate. → 890 successful project campaigns. → 12 successful equity campaigns. → $8 million raised through PledgeMe. → 58,000 pledges. → Over 30,000 registered users. → Four full-time staff, five part-timers.
What is PledgeMe?
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People > Platform
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- pledgeme. projects
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→ $129,848 raised → 2507 pledgers → Most pledged on → News coverage → Awareness
+
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+ +
→ $206,000 raised x 3 → 874 pledgers → Biggest project → News coverage → Community
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- pledgeme. equity
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- pledgeme. equity
x 2
→ $3,238,450 → 12 successful campaigns → 1 current → Biggest: $711,100 → Smallest: $52,100 → Fastest: 30 minutes → Diversity of funding ← Female founders funded: four ← Youngest Equity crowdfunder in the world ← First crowdfunded social impact investment
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+
→ $500,000 raised → 211 investors → Fastest equity
← Half a mill in half an hour
→ Crowd-driven
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+
→ $200,000 raised → 128 investors → Customer investment ←
68% were customers
→ Female Founder
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+
→ $285,256 raised → 156 pledgers → First equity crowdfunded impact investment
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What’s next?
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→ Proven model internationally → Any organisation can do this
← Not-for-profits, socent, community
- rgs
→ Choice → Debt preferred option for companies
← $33bn v $630m over past decade
→ Gets money working → Cuts out banks → Rewards as interest → Still working out if we do it
- pledgeme. debt
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Fund the things Kiwis care about. Ideas → Reality Democratising who gets funding
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What makes a good campaign?
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→ Crowd
← No crowd in the cloud
→ Clear idea → Plan → Pitch
← Video ← Clear comms
→ Promotion
← Tell people!
→ Asking for help! → IRL
← Take to to the masses
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YAY!
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guide.pledgeme.co.nz education.pledgeme.co.nz
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Questions?
pledgeme.co.nz | @pledgeme / @_jjw_ jackson@pledgeme.co.nz | facebook.com/pledgeme