Equity crowdfunding (and other things) Jackson James Wood - - PowerPoint PPT Presentation

equity crowdfunding
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Equity crowdfunding (and other things) Jackson James Wood - - PowerPoint PPT Presentation

Equity crowdfunding (and other things) Jackson James Wood @pledgeme / @_jjw_ jackson@pledgeme.co.nz What is crowdfunding? What is PledgeMe? What is PledgeMe? New Zealands first crowdfunding platform. Offers project and equity


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Equity crowdfunding

(and other things)

Jackson James Wood @pledgeme / @_jjw_ jackson@pledgeme.co.nz

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What is crowdfunding?

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What is PledgeMe?

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→ New Zealand’s first crowdfunding platform. → Offers project and equity crowdfunding. → 50% success rate. → 890 successful project campaigns. → 12 successful equity campaigns. → $8 million raised through PledgeMe. → 58,000 pledges. → Over 30,000 registered users. → Four full-time staff, five part-timers.

What is PledgeMe?

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People > Platform

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  • pledgeme. projects
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→ $129,848 raised → 2507 pledgers → Most pledged on → News coverage → Awareness

+

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→ $206,000 raised x 3 → 874 pledgers → Biggest project → News coverage → Community

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  • pledgeme. equity
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  • pledgeme. equity

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→ $3,238,450 → 12 successful campaigns → 1 current → Biggest: $711,100 → Smallest: $52,100 → Fastest: 30 minutes → Diversity of funding ← Female founders funded: four ← Youngest Equity crowdfunder in the world ← First crowdfunded social impact investment

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→ $500,000 raised → 211 investors → Fastest equity

← Half a mill in half an hour

→ Crowd-driven

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→ $200,000 raised → 128 investors → Customer investment ←

68% were customers

→ Female Founder

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→ $285,256 raised → 156 pledgers → First equity crowdfunded impact investment

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What’s next?

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→ Proven model internationally → Any organisation can do this

← Not-for-profits, socent, community

  • rgs

→ Choice → Debt preferred option for companies

← $33bn v $630m over past decade

→ Gets money working → Cuts out banks → Rewards as interest → Still working out if we do it

  • pledgeme. debt
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Fund the things Kiwis care about. Ideas → Reality Democratising who gets funding

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What makes a good campaign?

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→ Crowd

← No crowd in the cloud

→ Clear idea → Plan → Pitch

← Video ← Clear comms

→ Promotion

← Tell people!

→ Asking for help! → IRL

← Take to to the masses

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YAY!

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guide.pledgeme.co.nz education.pledgeme.co.nz

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Questions?

pledgeme.co.nz | @pledgeme / @_jjw_ jackson@pledgeme.co.nz | facebook.com/pledgeme