SLIDE 1
O, would some Power the small gift give us, To see ourselves as others see us! It would from many a blunder free us…”
Robert Burns, To a Louse, 1786
Brand Research: Discovering what people really think about you Or - - PowerPoint PPT Presentation
Brand Research: Discovering what people really think about you Or - - PowerPoint PPT Presentation
Brand Research: Discovering what people really think about you Or O, would some Power the small gift give us, To see ourselves as others see us! It would from many a blunder free us Robert Burns, To a Louse , 1786 A brand is
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A brand is…
The totality of awareness, perceptions, and experiences a customer has with your business or
- rganization.
A brand…
Is created and “lives” in the mind of your customers.
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SLIDE 5
There is nothing like looking, if you want to find something. You usually find something, if you look, but it is not always quite the something you were after.”
JRR Tolkien The Hobbit
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- 1 – 1 Interviews
- Online surveys
- Focus Groups
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Que sais-je? (What do I know?)
Michel de Montaigne 1533 - 1592
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Elements of Market Research
- Multi-faceted: combine different types to
generate both qualitative and quantitative data
- Allows for anonymous responses
- Conducted over time
- Targeted by audience
- Sound survey instruments
- Relevant and not too much
SLIDE 11
…but he who does not is a fool forever. He who asks is a fool for five minutes…
alleged Chinese Proverb