Brand Research: Discovering what people really think about you Or - PowerPoint PPT Presentation

Mar 13, 2024 •282 likes •408 views

Brand Research: Discovering what people really think about you Or O, would some Power the small gift give us, To see ourselves as others see us! It would from many a blunder free us Robert Burns, To a Louse , 1786 A brand is

Brand Research: Discovering what people really think about you Or…
O, would some Power the small gift give us, To see ourselves as others see us! It would from many a blunder free us…” Robert Burns, To a Louse , 1786
A brand is… The totality of awareness, perceptions, and experiences a customer has with your business or organization. A brand… Is created and “lives” in the mind of your customers.
There is nothing like looking, if you want to find something. You usually find something, if you look, but it is not always quite the something you were after.” JRR Tolkien The Hobbit
• 1 – 1 Interviews • Online surveys • Focus Groups
Que sais-je? (What do I know?) Michel de Montaigne 1533 - 1592
Elements of Market Research • Multi-faceted: combine different types to generate both qualitative and quantitative data • Allows for anonymous responses • Conducted over time • Targeted by audience • Sound survey instruments • Relevant and not too much
He who asks is a fool for five minutes… …but he who does not is a fool forever. alleged Chinese Proverb

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