Best Practices in dissemination during a Joint Action Infoday on - - PowerPoint PPT Presentation

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Best Practices in dissemination during a Joint Action Infoday on - - PowerPoint PPT Presentation

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Best Practices in dissemination during a Joint Action Infoday on Joint Actions Luxemburg, 24 th June 2019 Laura Alonso Irujo EU-JAMRAI Communication Specialist Whats EU -JAMRAI The importance of dissemination The Plans The tools The

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Best Practices in dissemination during a Joint Action

Infoday on Joint Actions ǀ Luxemburg, 24th June 2019

Laura Alonso Irujo EU-JAMRAI Communication Specialist

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The importance of dissemination What’s EU-JAMRAI The Plans The tools The activities Lessons learnt and recommendations

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EU-JAMRAI: The place to be to tackle AMR! EU-JAMRAI

A unique place gathering MS and all stakeholders Tackle AMR Stop working in silo

Multiplication of national, European and international initiatives Few exchanges between stakeholders

+

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44 participating partners 27 countries 40 international stakeholders

  • International organisations
  • Civil society
  • Industries
  • Professionals of human and animal sectors

EU-JAMRAI: All key actors working together

University/Academic/Institutions Government/Member Public Health Institute Hospital Public Agengy 16% 23% 25% 9% 11%

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The importance of dissemination: a cross-sectoral WP

WP1

Coordination

WP4

Integration in National Policies & Sustainability

WP2

Dissemination

WP8

Awareness raising & Communication

WP5

Implementation of One Health national strategies & National Action Plans for AMR

WP3

Evaluation

WP6

Policies for prevention of HCAI & their implementation

WP7

Appropriate use of antimicrobials in humans & animals

WP9

Prioritizing & implementing research & innovation for public health needs

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The Plans External Communication Dissemination Plan Internal communication Strategy

  • Reporting back template
  • Partners

database and distribution lists constantly updated

  • Internal sharing platform (ShareFile)
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The Plans: Communication and Awareness Raising

A Social Behaviour Change Communication Strategy

based on a GLOCAL APPROACH to guide the implementation

  • f

activities and campaigns to RAISE AWARENESS on the CHALLENGE of AMR

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  • Logo in 3 different formats (primary, round and square)
  • Claim “Europe fostering synergies to keep antibiotics working”
  • Brand toolkit

The tools: visual identity

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Power Point Meetings organization (agenda, participants list and minutes) Letter Report/Deliverable

The tools: templates

European Antibiotic Awareness Day

Europe together keeping antibiotics working!

EU-JAMRAI_Workshops_Agenda_Vienna.Austria_FV_20181107-08 ฀ 1 www.eu-jamrai.eu Agenda Workshops (session 1) Meeting Date 7-11-2018 S tart Time 12:30 End Time 20:00 Location Federal Ministry of Labour, Social Affairs, Health and Consumer Protection, Festsaal Radetzkystraße 2, 1030 Vienna. Austria Organisers Inserm, France, VWS. The Netherlands & GöG- BMASGK, Austria Time Agenda Topic / Presenter 12:30 – 13:30 Registration & Welcome coffee 13:00 -18:00 Workshop of WP7 13:30 – 17:00 Workshop of WP5 18:00 -20:00 Workshop of WP9 20:00 Cocktail dinner

“Type your quote here” “Type your quote here”

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  • Leaflet
  • Roll-up/Bookmark
  • Folder
  • Posters

The tools: promotional materials

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Objective: To increase traffic in website

  • 3 different formats
  • Partners and stakeholders have placed it in their websites

The tools: web banner

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Quarterly e-newsletters + Special issues

  • Sent out directly to our subscribers
  • Also available in our website

The tools: e-newsletters

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E-newsletters report

  • Around 600 subscribers up to date and steadily increasing

The tools: e-newsletter

April 2019 newsletter

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Share File

  • User manual
  • Continuous maintenance

The tools: intranet

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www.eu-jamrai.eu

  • Contents updated:
  • Real time (social media stream)
  • Upon needed (events, campaigns,

calls to action, press-releases, results...)

The tools: external website

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Audience overview since March 2018 The tools: external website

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Activities: Relevant target audiences identification

Daphne Deckers

  • Dr. Ravina Kullar

Eric Van Den Heuvel John Fishwick Foster Farms Maryn McKenna

  • Dialogue with stakeholder forum
  • Use of Social Media channels to continue filling outreach database
  • Influencer Audience Ideal Profiles
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Kick-off-meeting press coverage

Activities: press, articles and editorials

Articles about EU-JAMRAI Articles in stakeholders newsletters

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7 Video Interviews

  • Jean-Baptiste Rouffet| EU-JAMRAI Coordination Team
  • Julia Encinas | Director of the documentary “The little indestructible”
  • Richard Bax | Senior Partner - TranScrip
  • Jeremy Knox | Policy and Advocacy Lead - Wellcome Trust
  • Jesús Rodríguez Baño | President of ESCMID
  • Laura Marín | Head of Secretariat - JPIAMR
  • Diamantis Plachouras | Senior expert on AMR – ECDC

Activities: video blog

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Events

  • Organized by our partners
  • Or attended by our partners as speakers
  • Disseminated through the website
  • Promoted through social media

Activities: events and meetings Final Dissemination Conference

Will be held at the end of the JA to disseminate results

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28th and 29th ECCMID

  • European Congress of Clinical Microbiology and Infectious Diseases (ECCMID)

Activities: congresses

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European Webinar for journalists European Researchers’ Night

Activities: innovative formats

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Carried out in strategic moments to increase the number of followers and reach wider audiences

+ paid Social Media promotions

Activities: social media

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Video series

#DontLeaveItHalfway

Activities: raising awareness campaigns

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4 VIDEOS 18 LANGUAGES 3 SOCIAL MEDIA CHANNELS 9.000€ PROMOTIONAL INVESTMENT

2.7 MILLION PEOPLE

REACHED IN 1 MONTH

#DontLeaveItHalfway raising awareness campaign results

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Lessons learnt and humble recommendations

  • Plan
  • Involve partners from the beginning (focal points)
  • Empower the communication team
  • Do not under-estimate internal communication challenge
  • Think out of the box
  • Monitor and measure your impact
  • Partner with stakeholders
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Thank you!

Laura Alonso Irujo lalonso_externo@aemps.es