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Dissemination and Outreach John Dyer, Dissemination and Outreach - - PowerPoint PPT Presentation

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Enabling Grids for E-sciencE Dissemination and Outreach John Dyer, Dissemination and Outreach Manager, TERENA EGEE 1 st EU Review 9-11/02/2005 www.eu-egee.org INFSO-RI-508833 Overview Enabling Grids for E-sciencE - Objectives of NA2 -

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INFSO-RI-508833

Enabling Grids for E-sciencE

www.eu-egee.org

Dissemination and Outreach

John Dyer, Dissemination and Outreach Manager, TERENA EGEE 1st EU Review 9-11/02/2005

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John Dyer, Dissemination and Outreach 2

Enabling Grids for E-sciencE

INFSO-RI-508833

Overview

  • Objectives of NA2
  • Publicity material produced
  • Website
  • Media coverage
  • EGEE conferences
  • Dissemination strategy and metrics
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John Dyer, Dissemination and Outreach 3

Enabling Grids for E-sciencE

INFSO-RI-508833

NA2 Objectives

In order for the project to succeed, it is vital to proactively raise awareness of the EGEE project, attract interest and ultimately participation from many different science disciplines, the academic community, business and government. (EGEE Technical Annex) The mission of the NA2 partners is defined as: “To identify key audiences, actively promote and raise awareness of the EGEE project through clear, consistent and timely communications.”

(EGEE Dissemination Strategy)

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John Dyer, Dissemination and Outreach 4

Enabling Grids for E-sciencE

INFSO-RI-508833

Major Achievements

– Two successful EGEE conferences – NA2 team: 29 partners, 21 countries, 80+ individuals – Branding and style – Templates for posters, fact sheets, slides etc. – Production of a wide-range of publicity material – External website with over 4000 unique visitors a month – Dissemination Plan – Media relations resulting in:

  • More than 90 press cuttings
  • 2 radio interviews
  • 2 television interviews
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John Dyer, Dissemination and Outreach 5

Enabling Grids for E-sciencE

INFSO-RI-508833

Publicity Material

In conjunction with the Project Office a series of publicity material has been produced: – 15 Fact Sheets – EGEE folders – Style Guide – Templates

Posters Word documents Presentations

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John Dyer, Dissemination and Outreach 6

Enabling Grids for E-sciencE

INFSO-RI-508833

Public Website

  • Interim website was set-up prior to launch
  • New public website written and designed in month 1
  • Finalised by month 6
  • Constantly updated for duration of project
  • Over 4000 unique visitors a month
  • Visitors are able to download publicity material, register to receive

more information, ask questions, see EGEE news stories etc.

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John Dyer, Dissemination and Outreach 7

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INFSO-RI-508833

16 Localised EGEE Websites

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John Dyer, Dissemination and Outreach 8

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NetTracker Statistics 2004

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 Unique Visitors Total Views

Oct – Dec 2004 > 4000 Unique Visitors monthly

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John Dyer, Dissemination and Outreach 9

Enabling Grids for E-sciencE

INFSO-RI-508833

Media Coverage

– Press cuttings library – Coverage in over 15 countries – Range of publications

national newspapers

  • nline publications

specialist journals and magazines

– Some key titles include: Economist, Le Figaro Magazine, Irish Times and BokPyt C Beta – Radio interviews (Poland and Austria) – Television interviews (Denmark, Italy)

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John Dyer, Dissemination and Outreach 10

Enabling Grids for E-sciencE

INFSO-RI-508833

Media Cuttings

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John Dyer, Dissemination and Outreach 11

Enabling Grids for E-sciencE

INFSO-RI-508833

EGEE Conferences

  • EGEE-01

– Cork, IE, April 2004 (300 delegates)

  • EGEE-02
  • Den Haag, NL, November 2004 (400 delegates)
  • Two in planning:
  • EGEE-03 Athens, GR, April 2005
  • EGEE-04 October 2005
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John Dyer, Dissemination and Outreach 12

Enabling Grids for E-sciencE

INFSO-RI-508833

Dissemination Plan

– Communications strategy for EGEE – Provides guidance to NA2 partners – Identifies roles and responsibilities – Key messages – Potential audiences – Methods of communication to utilise – Outlines key measures for success and metrics – Identifies “Where are we now?”, “Where do we need to be?” and “How will we get there?”

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John Dyer, Dissemination and Outreach 13

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NA2 Completed Deliverables

TERENA Revised Dissemination Plan DNA2.4.2 M09 TERENA & CERN Production of Appropriate Printed PR Material DNA2.5 M06 TERENA First Dissemination Progress Report DNA2.6.1 M06 CERN Full Production of Internal Project Website DNA2.3.2 M06 TERENA Full Production of Customer Facing Website DNA2.2.2 M06 TERENA First Dissemination Plan DNA2.4.1 M03 CERN Initial Internal Project website DNA2.3.1 M01 TERENA Initial Customer Facing website DNA2.2.1 M01 TERENA Production of Project Information Presentation DNA2.1 M01

PARTNER ITEM MONTH

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John Dyer, Dissemination and Outreach 14

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Remaining NA2 Deliverables

TERENA Final Dissemination and Usage Report DNA2.7 M24 TERENA Third Dissemination Progress Report DNA2.6.3 M18 TERENA Final Dissemination Plan DNA2.4.3 M15 TERENA Second Dissemination Progress Report DNA2.6.2 M12 PARTNER ITEM DELIVERABLE MONTH

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John Dyer, Dissemination and Outreach 15

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NA2 Metrics

26 18 Number of different language press releases 3 1 Press Releases Issued Centrally 4 1 Newsletters in English (based on monthly production) 23 23 Number of different language information sheets 15 15 Number of information sheets 16 7 Websites set-up by other NA2 partners 4341 3972 Public Website visits (average per month) 2 Television Interviews 2 1 Radio Interviews £56K (€80K) £45K (€64K) Equivalent cost in paid advertising 93 72 Press Cuttings

Month 9 (Dec 04) Month 6 (Sept 04) NA2 Metrics

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John Dyer, Dissemination and Outreach 16

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NA2 Metrics Continued

26 Not recorded Number of mailing lists set-up (TERENA and Russian Federation) 210 36 Number of personal (face-to-face) contacts made at events (all Federations) 30 28 Number of contacts via Public Websites 111 34 Number of Events where EGEE has been presented (material and/or presentations) 26 18 Number of Events where EGEE has been promoted (material only) Month 9 (Dec 04) Month 6 (Sept 04) NA2 Metrics Continued

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John Dyer, Dissemination and Outreach 17

Enabling Grids for E-sciencE

INFSO-RI-508833

Issues and Mitigation

Lack of NA2 representation in key geographic areas

  • Mitigated by managing centrally as well as possible

Being activity leader but removed geographically from Director and Project Office causes communications problems

  • Mitigated by regular face-to-face meetings and weekly

teleconferences

Lack of Dissemination Plan buy-in from NA2 partners (in part due to lack of PR experience, different cultures, different levels of funding etc.)

  • Mitigated by regular contact via email, face-to-face meetings

when possible and monthly teleconferences

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John Dyer, Dissemination and Outreach 18

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Issues and Mitigation II

Small team at TERENA means much time is taken with project administration resulting in less time to drive communications

  • Mitigated by working closely with Project Office to plan key

management tasks in schedule Lack of understanding from technical activities of importance of keeping NA2 informed

  • Mitigated by PEB meetings and plans to raise the profile of

the good work NA2 is doing internally

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John Dyer, Dissemination and Outreach 19

Enabling Grids for E-sciencE

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Future Plans

  • NA2 plans for the next few months include:

– New publicity material High quality EGEE brochure Stickers, slogans, postcards, facts sheets – Increase media relations about key developments in project – Third EGEE conference – Leaflets on key areas: production service, GILDA Testbed, LCG and gLite – An improved “How to Join” section of website

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Conclusion

The last nine months indicate:

  • NA2 has made a promising start
  • Much preparatory work was done by partners before project
  • fficially began
  • Good results (over over 20 press releases issued resulting in over

90 media cuttings, a range of publicity material produced, branding and style finalised, website complete etc.) The challenges for near future include:

  • Further building of NA2 team
  • Ensuring all NA2 partners adhere to the Dissemination Plan
  • Creating more publicity material
  • Increasing media relations centrally and locally
  • Ensuring the technical activities understand importance of

keeping NA2 informed of newsworthy items