Baking Dissemination into the Research Process Erin Trish AcademyHealth Annual Research Meeting June 25, 2017
Broad dissemination strategies • Pick relevant research topics • Build relationships, talk to people • Target dissemination products and communications for intended consumers • Make use of resources available to you 2
An interdisciplinary center Established in 2009 as a collaboration between the Sol Price School of Public Policy and the USC School of Pharmacy, with an interdisciplinary approach to research and education. 3
What we are about M I S S I O N The Schaeffer Center measurably improves value in health through evidence-based policy solutions, research and educational excellence, and private and public sector engagement . 4
Schaeffer Center is led by a distinguished Advisory Board Leonard D. Schaeffer | Founding Chairman & CEO, WellPoint Bob Kocher | Partner, Venrock Drew Altman | President & CEO, Kaiser Family Foundation Leigh Anne Leas | Vice President, Novartis Gregg Alton | EVP, Corporate and Medical Affairs, Gilead Robert Margolis | CEO Emeritus, Healthcare Partners David Beier | Managing Director, Bay City Capital Steve Miller | SVP & Chief Medical Officer, Express Scripts Robert Bradway | Chairman & CEO, Amgen Michael Mussallem | Chairman and CEO, Edwards Lifesciences C. Duane Dauner | President & CEO, California Hospital Association Norman C. Payson | President, NCP, Inc. Lloyd H. Dean | President and CEO, Dignity Health Thomas H. Pike | CEO, Quintiles John Diekman | Founder & Managing Partner, 5AM Ventures Thomas M. Priselac | President & CEO, Cedars-Sinai Joaquin Duato | Worldwide Chairman, Pharmaceuticals, J & J Robert Reischauer | Distinguished Fellow, The Urban Institute Joel Freedman | Co-Founder, Avanti Hospitals Mike Ryan | Senior Vice President, Bristol-Myers Squibb Dennis Gillings | Co-Founder, Quintiles Judith A. Salerno | President & CEO, Susan G. Komen Gavin Herbert | Co-Founder, Allergan Sue Siegel | CEO, GE Ventures and Healthymaginations Thomas Insel | Director of Clinical Neuroscience, Verily Faye Wattleton | Managing Director, Alvarez & Marsal Pam Kehaly | President, Anthem Blue Cross Timothy Wright | Chief R&D Officer, Regulus Therapeutics 5
Center research is featured in top journals Including American Economic Journal , British Medical Journal , Health Affairs , JAMA, and New England Journal of Medicine Schaeffer Center publication Several Schaeffer Center was the ‘Most Talked About publications have been Article of 2015’ in JAMA featured in Health Affairs Internal Medicine annual top-10 most-read lists. 6
But we also distill findings for targeted audiences 7
The Center is a trusted media source 1000s of media mentions and quotes from Schaeffer Center faculty in top media outlets including the New York Times, Washington Post, Wall "Repealing all the ACA's taxes…only Street Journal, makes a true replacement harder," wrote POLITICO, CNBC, Loren Adler and Paul Ginsburg. “[It] Bloomberg, The Hill, would make it much more difficult to Los Angeles Times, achieve a sustainable replacement plan and The Atlantic that provides meaningful coverage without increasing deficits." 8
Center experts write high profile op-eds on pressing topics 30+ In 2016, Schaeffer Center faculty authored more than 30 blog posts and op-eds. 9
The Center maintains a social media presence • Website: healthpolicy.usc.edu • Blog: evidencebase.usc.edu • Social Media – Facebook: facebook/SchaefferUSC – Twitter: @SchaefferCenter – LinkedIn: Leonard D. Schaeffer Center – YouTube: USC Schaeffer Center • Email 10
The Brookings Institution is an important partner The Schaeffer Initiative for Innovation in Health Policy joins the complementary expertise of the Schaeffer Center and Brookings to solve today’s policy problems. • Two year pilot: February 2016 - January 2018 Medicare ACA Prescription Drug Policy & Regulation 11
Targeted series: health policy solutions for the new Administration and Congress 7 new policy proposals were presented, beginning mid-January. Titles included: • Advancing Medicare Delivery System Reform • Why Risk Adjustment is a Crucial Component of Individual Market Reform • Health Insurance as Assurance: The Importance of Keeping the ACA’s Limits on Enrollee Health Costs • Why Repealing the ACA Before Replacing it Won’t Work, and What Might 12
Example: Health insurance for small businesses 13
Example: Health insurance for small businesses • Early communication with private sector • Received RWJF funding for state-level simulations • Briefed policy analysts and administrators on preliminary findings • Quoted in ModernHealthcare article • Disseminated findings through webinars • Follow-up policy analysis of CURES Act and BCRA 14
Broad dissemination strategies • Pick relevant research topics • Build relationships, talk to people • Target dissemination products and communications for intended consumers • Make use of resources available to you Recognize that dissemination takes time and effort and decide to invest in it 15
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