THE GLOBAL BIOPOLITICS RESEARCH CENTRES SOCIAL MEDIA AND RESEARCH - - PowerPoint PPT Presentation

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THE GLOBAL BIOPOLITICS RESEARCH CENTRES SOCIAL MEDIA AND RESEARCH - - PowerPoint PPT Presentation

THE GLOBAL BIOPOLITICS RESEARCH CENTRES SOCIAL MEDIA AND RESEARCH DISSEMINATION STRATEGY: A REPORT INTRODUCTION 4 students were tasked with designing a workable research dissemination strategy The task involved getting GBRC on social


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THE GLOBAL BIOPOLITICS RESEARCH CENTRE’S SOCIAL MEDIA AND RESEARCH DISSEMINATION STRATEGY: A REPORT

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  • 4 students were tasked with designing a workable research

dissemination strategy

  • The task involved getting GBRC on social media platforms and

building a coherent communication strategy (in line with the centre’s desire to have both a global and non-academic reach)

INTRODUCTION

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DELIVERABLES

  • Logo
  • New external website/blog
  • Twitter account
  • Facebook Page
  • Weibo account (Chinese twitter)
  • Reserve of written blogs
  • ‘Guidance toolkit’ for individuals and research
  • rganisations
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THE INITIAL QUESTIONS

Who is the target audience? Global & from academics, to policy-makers, to health consumers What is the tone? Accessible, but not overly simplified Which online platforms? Squarespace (blog), Twitter, Facebook, Weibo

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  • Blogs can act as accessible summaries/abstract of the research, whilst

preserving some of the original language

  • Blogs allow for more ‘opinionated’ commentary & more ‘informal’

promotion of the research (a sort of ‘extended abstract’)

  • Blogs are an integral part of social media & they create a readership

that engages more deeply with the material than on social media platforms, such as Twitter & Facebook

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WHY BLOGS?

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SUCCESSFUL OUTCOMES

  • The neat and ‘easy-to-use’ website was certainly the most valuable
  • utcome of our work.
  • GBRC’s Twitter is growing, with 29 followers (over a short time frame),

including many academics/research centres

  • The Rising Powers showcase was a success (by boosting our twitter

following & giving visibility to our blogs)

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CHALLENGES/LIMITATIONS

  • The Facebook and Weibo reach is still very poor.
  • It is uncommon for research centres similar to ours to have accounts
  • n Weibo
  • Although there was a genuine attempt to improve the visibility of

GBRC (e.g. through university channels), we would have been able to have a greater impact if we had more resources, time, and a clearer strategy.

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THANK YOU