Dissemination Courtney L. Harrison, MPA March 28, 2017 Maine - - PowerPoint PPT Presentation

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Dissemination Courtney L. Harrison, MPA March 28, 2017 Maine - - PowerPoint PPT Presentation

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Dissemination Courtney L. Harrison, MPA March 28, 2017 Maine Tennessee South Carolina 1. Dont 2. Have an 3. Know Illinois know and idea about Introductions about and havent done and have actively Washington a lot

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Dissemination

Courtney L. Harrison, MPA March 28, 2017

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Introductions

 Maine  Tennessee  South Carolina  Illinois  Washington  Oklahoma  Minnesota  California

  • 1. Don’t

know and haven’t done a lot about dissemination

  • 2. Have an

idea about and have dabbled in dissemination

  • 3. Know

about and actively disseminate

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Today’s Objectives

Dissemination 101 Incorporating dissemination into your project Dissemination planning Next steps

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Overview

What is dissemination? Why disseminate? Dissemination planning

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What is Dissemination?

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What it is not

Internal communication One-time act of putting information out there The last thing you do

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Why Disseminate?

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Dissemination Planning

Goals

Target Audience Content Product Development Distribution & Timing Evaluation Action

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Dissemination Goals

Timeline

Create awareness Build demand Change behavior

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Activity Start with the end in mind

  • 1. What is your end goal? What do you

ultimately wish to achieve through dissemination?

  • 2. What will it take to get there? What will

it take to bring people along?

  • 3. Where is everybody starting?
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Target Audience

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Activity The Who

  • 1. Label your buckets
  • 2. List people, by name, who are in those

buckets

  • 3. What do you want them to do with your

information?

  • 4. How do you reach them?
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Content The Align content with your:

1)dissemination goals 2)implementation stages 3)needs of the target audience

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Activity

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Product Development

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Product Types

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Review & Messaging

Keep language simple Know your audience – use appropriate language Single point of review Branding Acknowledgements

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Distribution & Timing

How do you get your products to your people?

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Distribution & Timing

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Activity The

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Evaluation

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Action

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Putting it all together

Target Audience Product Types Content Goal Distribution Evaluation Timing

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Tips for Effective Dissemination

 Know your audience

 How do they like to get information?  Ask what they want to know about the project

 Keep people engaged

 Tell people about what you’re doing  You don’t have to reach out only when you have a product to share

 Watch for opportunities to repurpose and share previously approved information  Put similar content in different packages for different groups of people  Track distribution and use that to inform future efforts

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Next Steps

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Questions

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For More Information

Courtney L. Harrison, MPA courtney@clhstrategies.com