A more visual dissemination for attracting new users NTTS 2015 - - PowerPoint PPT Presentation

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Aug 24, 2022 243 likes •494 views

A more visual dissemination for attracting new users NTTS 2015 Brussels Philippe BAUTIER, Bernard LE GOFF Session 5A The role of visualisation in data dissemination All the same challenge! How to build a dissemination and communication

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A more visual dissemination for attracting new users

NTTS 2015 Brussels Philippe BAUTIER, Bernard LE GOFF Session 5A The role of visualisation in data dissemination

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All the same challenge!

How to build a dissemination and communication strategy in a world where: — there is a deluge of data, — IT technology is evolving very quickly, — users' behaviour changes continuously.

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Two issues

— To know what the users want; — To develop a range of products and services replying to the needs identified.

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Our objectives

— To make our statistics more understandable; — To attract new users of European statistics.

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FINDING THE WAY IN THE LABYRINTH OF USER NEEDS

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Detecting users' behaviour

— Web traffic analysis

Getting feedback in real time

— E-reputation

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Communicating with users

— Measuring satisfaction through annual survey — User support network — Focus groups — Benchmarking exercise — European Statistical Advisory Committee

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TRANSLATING NEEDS INTO A STRATEGY

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A MORE VISUAL DISSEMINATION TO ATTRACT NEW USERS

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Easing the access to statistical information

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Developing user-friendly infographics

Infographic on economic trends

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Infographic on youth

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Infographic on quality of life

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My country in a bubble

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