Attracting Media Attention, Visitors Attracting Media Attention, - - PowerPoint PPT Presentation

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Attracting Media Attention, Visitors Attracting Media Attention, - - PowerPoint PPT Presentation

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Attracting Media Attention, Visitors Attracting Media Attention, Visitors and Funding and Funding 9 November 2011 9 November 2011 Suzanne Malcolm Shared Economic Development Manager South Oxfordshire and Vale of White

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Attracting Media Attention, Visitors Attracting Media Attention, Visitors and Funding and Funding 9 November 2011 9 November 2011

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  • Suzanne Malcolm

Shared Economic Development Manager South Oxfordshire and Vale of White Horse district councils suzanne.malcolm@southandvale.gov.uk

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  • theme of today

– attracting media, visitors and funding

  • role of visitor economy
  • 2012 opportunities
  • ideas for projects/collaborations
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  • £200.5 million

▲2.3% £228 million ▲2.6%

  • 3,316 jobs

▲1.1% 3,778 jobs ▲1.7%

  • 3.88 million

▲2% 3.87 million ▲2%

  • 260,000

▲0.4% 378,000 ▲0.3%

  • 831,000

▲1.8% 1.15 million ▼0.6%

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  • !"#$
  • on Tuesday 10 July 2012

Olympic torch will visit the communities of :

– Abingdon – Crowmarsh Gifford – Wallingford – Nettlebed – Henley

  • how will you get involved –

what are the opportunities for your business/town?

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  • "%
  • two@thirds of the economic benefit to tourism

will be felt in the four years after the Games

  • 20,000 unaccredited media
  • 4 billion audience worldwide
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  • &%
  • Queen’s diamond jubilee

celebrations – 2@5 June www.direct.gov.uk/diamondjubilee

  • Tree of light – 15 /21 July – Henley

www.thetreeoflight.org

  • Hero’s return – 25 August – Henley

www.leander.co.uk

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  • '(
  • www.oxfordshiregameon.com
  • www.gameslookbook.com
  • www.tourism2012games.org
  • www.tourism2012games.org/opportunities.

aspx

  • www.london2012.com/business@network
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  • Ideas?
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  • www.visitvale.com

www.visitsouthoxfordshire.co.uk www.southernoxfordshireleader.org.uk Contact: economic.development@southandvale. gov.uk Tel: 01235 540475

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  • Sponsorship packages
  • Advertising in programme
  • Launch party
  • Linked events
  • &
  • Regular press releases
  • Emailing local paper with specific

articles

  • Getting interview with local radio (a

challenge!)

  • Editorial in Vale Life
  • Using contacts! (Sunday Times)
  • Involving
  • engaging
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  • Giving them a platform
  • Levering off different audiences
  • Symbiotic
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