2019 OFFICIAL VISITORS GUIDE 2019 OFFICIAL VISITORS GUIDE The - - PowerPoint PPT Presentation

2019

OFFICIAL VISITORS GUIDE

The guide serves as the official pre-arrival magazine for leisure tourists, event attendees and meeting planners.

135,000 press run

 Distribution Services through the tri-state area (PA, OH, NY)

• (70k delivered directly to distribution centers)

 In-County Distribution

• 35 racks throughout the county

 Events (promotional vehicle or booth)  Trade Shows (i.e., camping, golf, wedding)  Sports Tournaments  Leads generated through publications (i.e., Long Weekends, PA Guide)  Direct Requests via phone calls and website  Additional exposure through the online guide

2019 OFFICIAL VISITORS GUIDE

User- generated Content (UGC) to tell more of our story 2019 OFFICIAL VISITORS GUIDE - CONTENT

64 Total Pages 7 Regions

 Southeast – Saxonburg  Southwest – Cranberry Township  Southcentral – Mars  Central – Butler  Northwest – Portersville  West – Zelienople & Harmony  North – Slippery Rock & Harrisville

2019 OFFICIAL VISITORS GUIDE - CONTENT

Major Events Calendar Outdoor Focus

• Moraine State Park
• Other Parks
• Outdoor activity comparison chart

Dog-friendly Favorites New Things

• Recently opened businesses
• Changes & upgrades

Kids Choice

• Favorite kid things picked by kids

Treasure Hunts

2019 OFFICIAL VISITORS GUIDE - CONTENT

6 Maps

 Butler County (2 pages)  Moraine State Park (2 pages)  Butler-Freeport Community Trail  Washington’s Trail  Jennings Environmental Center (added in 2018)  Todd Nature Reserve (new in 2018)  Possible Future Additions

• Graham Park
• Alameda Park
• Glade Run Lake
• Preston Park

2019 OFFICIAL VISITORS GUIDE - CONTENT

Directory - 24 pages

Space for all members to tell their story Comparison Charts

• Accommodations
• Facilities

Restaurants grouped by regions for ease of use Check your listing and update

 Side Note – Website Listing

• Your web page doesn’t have word limits
• Allows you to give more details of your story
• Update your photos

2019 OFFICIAL VISITORS GUIDE - CONTENT

Help to pay for the guide Rate Card Advertising rates range from $220 - $2,400 Web banner tie-ins

• Full Page ad – Two Months
• .25 & .5 page ads –

One Month

We can create your ad Talk to Michelle!

2019 OFFICIAL VISITORS GUIDE - ADVERTISING

Sunset image of Moraine State Park  UGC images of active visitors

• Will get approval from

all photographers

 Encourage visitors to “Explore More”

2019 COVER

THANK YOU