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Be ne fits o f Re ve nue Dive rsific a tio n fo r No t-fo r-Pro fit Org a niza tio ns I ntro duc tio ns Amy K e rn, CF O, Me tro po lita n Ministrie s E liza b e th He nnig , Stra te g ist, Uptre nd Custo m So lutio ns Ma ria Po


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Be ne fits o f Re ve nue Dive rsific a tio n fo r No t-fo r-Pro fit Org a niza tio ns

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SLIDE 2

I ntro duc tio ns

► Amy K

e rn, CF O, Me tro po lita n Ministrie s

► E

liza b e th He nnig , Stra te g ist, Uptre nd Custo m So lutio ns

► Ma ria Po rto -Dua rte , CF

O, AMI kids (fo rme r CF O fo r Crisis Ce nte r o f T a mpa Ba y)

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SLIDE 3

Amy K e rn CF O, Me tro po lita n Ministrie s, I nc .

April 1, 2019

  • ffic ia lly

ma rke d 5 ye a rs a t Me tro po lita n Ministrie s. Amy sta rte d in 2014 a s the Dire c to r o f Ac c o unting a nd wa s pro mo te d to Sr. Dire c to r a b o ut a ye a r la te r a dd ing Outc o me s Re po rting a nd Pro c e ss I mpro ve me nt to he r

  • ve rsig ht. I

n Ja nua ry 2017, the o rg a niza tio n’ s CF O re tire d a nd the Bo a rd o f Dire c to rs se le c te d Amy a s the o rg a niza tio n’ s ne w CF O to le a d the

  • rg a niza tio n in its ste wa rdship a nd

tra nspa re nc y e ffo rts. I n De c e mb e r 2018, Me tro po lita n Ministrie s le ve ra g e d Amy’ s le a de rship a nd insig ht b y a dding the fa c ilitie s o pe ra tio ns o f the o rg a niza tio n to he r a re a s o f

  • ve rsig ht.
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E liza b e th He nnig , Stra te g ist Uptre nd Custo m So lutio ns, L L C

E liza b e th He nnig is the Princ ipa l Stra te g ist fo r Uptre nd Custo m So lutio ns, L L C. F

  • r 19 ye a rs, E

liza b e th se rve d in a le a de rship ro le a t Zo o T a mpa . She pro vide d suppo rt in b usine ss pla nning , stra te g y, a c c o unting a nd fina nc e , huma n re so urc e s, a nd risk ma na g e me nt. Pa ssio na te a b o ut he lping o the rs de ve lo p a nd g iving b usine sse s the to o ls to g ro w, she re c e ntly tra nsitio ne d fro m se rving a s CF O a nd Sr. VP o f F ina nc e , Pla nning & Stra te g ic I nitia tive s a t Zo o T a mpa to te a c hing a nd c o nsulting full time . E liza b e th is c e rtifie d a s a pro fe ssio na l in HR b y HRCI a nd SHRM. She e a rne d a n MBA fro m the Unive rsity o f So uth F lo rida . She wa s na me d T a mpa Ba y Busine ss Jo urna l’ s CF O

  • f the

Ye a r in the no npro fit c a te g o ry in 2012, a nd she is a n a lumna o f the L e a de rship T a mpa pro g ra m, Cla ss 2013.

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Ma ria Po rto -Dua rte CF O AMI kids, I nc .

Ma ria jo ine d AMI kids in Ma rc h 2017 a fte r 6 ye a rs a t Crisis Ce nte r o f T a mpa Ba y (he r first po sitio n in the wo rld o f no npro fits). Ma ria ha s a lwa ys b e e n a n inq uisitive a nd o pe ra tio ns fo c use d CF O, who se e ks to unde rsta nd the o pe ra tio ns tha t drive the numb e rs while he lping te a m me mb e rs lo se the ir fe a r o f fina nc ia ls. T his a ppro a c h ha s impro ve d c o lla b o ra tio n b e twe e n the fina nc e , o pe ra tio ns, a nd de ve lo pme nt te a ms in se e king so lutio ns to funding c ha lle ng e s.

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Se ssio n o ve rvie w

► Be ne fits o f the Dive rsific a tio n o f Re ve nue ► Susta ina b ility Mindse t ► F

le xib le vs. Re lia b le Re ve nue Stre a ms

► E

xa mple s in Pra c tic e

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Why Dive rsify Re ve nue Stre a ms?

► Ca mb ridg e dic tio na ry susta ina b ility de finitio n: “the q ua lity o f b e ing

a b le to c o ntinue o ve r a pe rio d o f time .”

► F

ina nc ia l susta ina b ility a nd pro g ra mma tic susta ina b ility a re inte rtwine d. One c a nno t e xist witho ut the o the r.

► F

unding stre a ms dry up o r shift fo c us.

► During the shutdo wn, the re we re do no rs who b e c a me c lie nts. ► Pro g ra mma tic pra c tic e s e vo lve -- po pula tio n ne e ds c ha ng e . ► Ne e d to b e a b le to c o ntinue while e vo lving to a ddre ss the

c ha ng ing ne e ds o f the c o mmunity a nd funding stre a ms.

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SLIDE 8

Keep, contain costs Invest and grow Close or give away Water, harvest, increase impact

I m p a c t Pr

  • fitability

Dive rsific a tio n fo r Susta ina b ility

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AMI kids: I mpa c t o f F e de ra l Shutdo wn

AMI kids, I nc .

► Re ve nue $67 millio n

AMI kids Affilia te E xa mple

► Re ve nue $ 1.6 millio n

80% 6% 14% Government Contributions Other 97% Government Contributions Other

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Passion Core Competency Economic Engine

I mpo rta nc e o f Dive rsific a tio n o f Re ve nue

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Ma trix Ma p – Me tro po lita n Ministrie s

Impact Funding Gap

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Me tMin – E a rne d vs. Co ntrib ute d Re ve nue

15% 12% 73% Government Earned Contributed

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Me tMin – Re ve nue Bre a kdo wn

51% 24% 15% 1% 7% 2% 1% Contributions In Kind Government Childcare Services Inside the Box Thrift Store Affordable Housing

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$- $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 82 92 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19

Private Government Social Enterprise

Me tMin – E vo lutio n o f Dive rsific a tio n

6% 1% 22% 13%

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Crisis Ce nte r o f T a mpa Ba y

Crisis Ce nte r o f T a mpa Ba y

► Re ve nue $13 millio n

Othe r Crisis Se rvic e s E x.

► Re ve nue $4 millio n

35% 17% 48%

Government Contributions Other

93%

Government Contributions Other

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Zo o T a mpa a t L

  • wry Pa rk

► Re ve nue $30 millio n

91% 6% 3% Earned Income Contributions Government

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Zo o T a mpa a t L

  • wry Pa rk

► Ave ra g e Ope ra ting Budg e t (Re ve nue s)

13% 23% 5% 57% 2% Retail F&B Education Admissions Miscellaneous

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SLIDE 18

Zo o T a mpa E a rne d Re ve nue E xa mple s

► Spe c ia l e ve nts ► Uniq ue ve nue c a te ring s a nd re nta ls ► E

a rly Childho o d E duc a tio n pro g ra ms

► Pre mium summe r c a mps ► Sig na ture e xpe rie nc e s with a nima ls ► Ma rke ting spo nso rships ► Ce ll a nte nna pa rtne rship

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I nno va tive E a rne d Re ve nue

► De ve lo p Stra te g ic Pla n ► De ve lo p Busine ss Pla n ► Sta ff to the Pla n – I

de ntify a nd Re ta in T a le nt

► I

nve st in Re se a rc h

► I

nve st in So ftwa re a nd Syste ms

► F

  • c us o n Busine ss Ana lysis

► Be Cre a tive ► Be Re spo nsive a nd Ag ile to Adjust Pla n a s Ne e de d

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SLIDE 20

So urc e s

► Zo o ta mpa .o rg ► Me tro min.o rg ► Crisisc e nte r.c o m ► AMI

kids.o rg

► https:/ / phila nthro pyne wsdig e st.o rg / c o mme nta ry-a nd-o pinio n/ whe n-g o ve rnme nt-shuts-

do wn-the -no npro fit-c o mmunity-pa ys

► https:/ / www.no npro fitpro .c o m/ po st/ ho w-c a n-fe d-funde d-no npro fits-survive -the -

g o ve rnme nt-shutdo wn/

► No npro fit Susta ina b ility – Ma king Stra te g ic De c isio ns fo r F

ina nc ia l Via b ility, Je a nne Be ll, Ja n Ma sa o ka a nd Ste ve Zimme rma n

► T

he CF O’ s Cha ng ing Ro le : Building the F uture (Oc to b e r 11, 2018) – Ha rva rd Busine ss Re vie w, De lo itte ’ s Ste ve n E hre nha lt