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Be ne fits o f Re ve nue Dive rsific a tio n fo r No t-fo r-Pro fit Org a niza tio ns I ntro duc tio ns Amy K e rn, CF O, Me tro po lita n Ministrie s E liza b e th He nnig , Stra te g ist, Uptre nd Custo m So lutio ns Ma ria Po


  1. Be ne fits o f Re ve nue Dive rsific a tio n fo r No t-fo r-Pro fit Org a niza tio ns

  2. I ntro duc tio ns ► Amy K e rn, CF O, Me tro po lita n Ministrie s ► E liza b e th He nnig , Stra te g ist, Uptre nd Custo m So lutio ns ► Ma ria Po rto -Dua rte , CF O, AMI kids (fo rme r CF O fo r Crisis Ce nte r o f T a mpa Ba y)

  3. Amy K e rn CF O, Me tro po lita n Ministrie s, I nc . April 1, 2019 o ffic ia lly ma rke d 5 ye a rs a t Me tro po lita n Ministrie s. Amy sta rte d in 2014 a s the Dire c to r o f Ac c o unting a nd wa s pro mo te d to Sr. Dire c to r a b o ut a ye a r la te r a dd ing Outc o me s Re po rting a nd Pro c e ss I mpro ve me nt to he r o ve rsig ht. I n Ja nua ry 2017, the o rg a niza tio n’ s CF O re tire d a nd the Bo a rd o f Dire c to rs se le c te d Amy a s the o rg a niza tio n’ s ne w CF O to le a d the o rg a niza tio n in its ste wa rdship a nd tra nspa re nc y e ffo rts. I n De c e mb e r 2018, Me tro po lita n Ministrie s le ve ra g e d Amy’ s le a de rship a nd insig ht b y a dding the fa c ilitie s o pe ra tio ns o f the o rg a niza tio n to he r a re a s o f o ve rsig ht.

  4. E liza b e th He nnig , Stra te g ist Uptre nd Custo m So lutio ns, L L C E liza b e th He nnig is the Princ ipa l Stra te g ist fo r Uptre nd Custo m So lutio ns, L L C. F o r 19 ye a rs, E liza b e th se rve d in a le a de rship ro le a t Zo o T a mpa . She pro vide d suppo rt in b usine ss pla nning , stra te g y, a c c o unting a nd fina nc e , huma n re so urc e s, a nd risk ma na g e me nt. Pa ssio na te a b o ut he lping o the rs de ve lo p a nd g iving b usine sse s the to o ls to g ro w, she re c e ntly tra nsitio ne d fro m se rving a s CF O a nd Sr. VP o f F ina nc e , Pla nning & Stra te g ic I nitia tive s a t Zo o T a mpa to te a c hing a nd c o nsulting full time . E liza b e th is c e rtifie d a s a pro fe ssio na l in HR b y HRCI a nd SHRM. She e a rne d a n MBA fro m the Unive rsity o f So uth F lo rida . She wa s na me d T a mpa Ba y Busine ss Jo urna l’ s CF O o f the Ye a r in the no npro fit c a te g o ry in 2012, a nd she is a n a lumna o f the L e a de rship T a mpa pro g ra m, Cla ss 2013.

  5. Ma ria Po rto -Dua rte CF O AMI kids, I nc . Ma ria jo ine d AMI kids in Ma rc h 2017 a fte r 6 ye a rs a t Crisis Ce nte r o f T a mpa Ba y (he r first po sitio n in the wo rld o f no npro fits). Ma ria ha s a lwa ys b e e n a n inq uisitive a nd o pe ra tio ns fo c use d CF O, who se e ks to unde rsta nd the o pe ra tio ns tha t drive the numb e rs while he lping te a m me mb e rs lo se the ir fe a r o f fina nc ia ls. T his a ppro a c h ha s impro ve d c o lla b o ra tio n b e twe e n the fina nc e , o pe ra tio ns, a nd de ve lo pme nt te a ms in se e king so lutio ns to funding c ha lle ng e s.

  6. Se ssio n o ve rvie w ► Be ne fits o f the Dive rsific a tio n o f Re ve nue ► Susta ina b ility Mindse t ► F le xib le vs. Re lia b le Re ve nue Stre a ms ► E xa mple s in Pra c tic e

  7. Why Dive rsify Re ve nue Stre a ms? ► Ca mb ridg e dic tio na ry susta ina b ility de finitio n: “the q ua lity o f b e ing a b le to c o ntinue o ve r a pe rio d o f time .” ► F ina nc ia l susta ina b ility a nd pro g ra mma tic susta ina b ility a re inte rtwine d. One c a nno t e xist witho ut the o the r. ► F unding stre a ms dry up o r shift fo c us. ► During the shutdo wn, the re we re do no rs who b e c a me c lie nts. ► Pro g ra mma tic pra c tic e s e vo lve -- po pula tio n ne e ds c ha ng e . ► Ne e d to b e a b le to c o ntinue while e vo lving to a ddre ss the c ha ng ing ne e ds o f the c o mmunity a nd funding stre a ms.

  8. Dive rsific a tio n fo r Susta ina b ility I m Keep, contain costs Invest and grow p a c t Water, harvest, Close or give away increase impact Pr ofitability

  9. AMI kids: I mpa c t o f F e de ra l Shutdo wn AMI kids, I nc . AMI kids Affilia te E xa mple ► Re ve nue $67 millio n ► Re ve nue $ 1.6 millio n Government Contributions Other Government Contributions Other 14% 6% 80% 97%

  10. I mpo rta nc e o f Dive rsific a tio n o f Re ve nue Economic Passion Engine Core Competency

  11. Ma trix Ma p – Me tro po lita n Ministrie s Impact Funding Gap

  12. Me tMin – E a rne d vs. Co ntrib ute d Re ve nue 15% 12% Government Earned 73% Contributed

  13. Me tMin – Re ve nue Bre a kdo wn 2% 1% 1% 7% Contributions 15% In Kind 51% Government Childcare Services 24% Inside the Box Thrift Store Affordable Housing

  14. Me tMin – E vo lutio n o f Dive rsific a tio n $25,000,000 13% $20,000,000 22% $15,000,000 $10,000,000 1% 6% $5,000,000 $- 82 92 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 Private Government Social Enterprise

  15. Crisis Ce nte r o f T a mpa Ba y Othe r Crisis Se rvic e s E x. Crisis Ce nte r o f T a mpa Ba y ► Re ve nue $4 millio n ► Re ve nue $13 millio n Government Contributions Other Government Contributions Other 35% 48% 17% 93%

  16. Zo o T a mpa a t L o wry Pa rk ► Re ve nue $30 millio n Earned Income Contributions Government 6% 3% 91%

  17. Zo o T a mpa a t L o wry Pa rk ► Ave ra g e Ope ra ting Budg e t (Re ve nue s) Retail F&B Education Admissions Miscellaneous 2% 13% 23% 57% 5%

  18. Zo o T a mpa E a rne d Re ve nue E xa mple s ► Spe c ia l e ve nts ► Uniq ue ve nue c a te ring s a nd re nta ls ► E a rly Childho o d E duc a tio n pro g ra ms ► Pre mium summe r c a mps ► Sig na ture e xpe rie nc e s with a nima ls ► Ma rke ting spo nso rships ► Ce ll a nte nna pa rtne rship

  19. I nno va tive E a rne d Re ve nue ► De ve lo p Stra te g ic Pla n ► De ve lo p Busine ss Pla n ► Sta ff to the Pla n – I de ntify a nd Re ta in T a le nt ► I nve st in Re se a rc h ► I nve st in So ftwa re a nd Syste ms ► F o c us o n Busine ss Ana lysis ► Be Cre a tive ► Be Re spo nsive a nd Ag ile to Adjust Pla n a s Ne e de d

  20. So urc e s ► Zo o ta mpa .o rg ► Me tro min.o rg ► Crisisc e nte r.c o m ► AMI kids.o rg ► https:/ / phila nthro pyne wsdig e st.o rg / c o mme nta ry-a nd-o pinio n/ whe n-g o ve rnme nt-shuts- do wn-the -no npro fit-c o mmunity-pa ys ► https:/ / www.no npro fitpro .c o m/ po st/ ho w-c a n-fe d-funde d-no npro fits-survive -the - g o ve rnme nt-shutdo wn/ ► No npro fit Susta ina b ility – Ma king Stra te g ic De c isio ns fo r F ina nc ia l Via b ility, Je a nne Be ll, Ja n Ma sa o ka a nd Ste ve Zimme rma n ► T he CF O’ s Cha ng ing Ro le : Building the F uture (Oc to b e r 11, 2018) – Ha rva rd Busine ss Re vie w, De lo itte ’ s Ste ve n E hre nha lt

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