DEEP DIVE DEEP DIVE INT INTO O SEO SEO Private and Confidential. Property of Whereoware, LLC.
MEET THE SPEAKERS TEYA TUCCIO-FLICK CHRISTINA DAVES Partner, Search and Analytics Founder Whereoware PR for Anyone DEEP DIVE INTO SEO 2
ABOUT WHEREOWARE PRIVATELY HELD DIGITAL AGENCY 17 YEARS OF EXPERIENCE PERSONALIZED WEBSITES EMAIL CAMPAIGNS SEO + PPC CLOUD BASED SOLUIONS AND MOBILE APPLICATIONS DATA INTEGRATION GETTING STARTED WITH SEO 3
More Visibility More Customers More Profits
SEO 2.0 SEO BASICS REVIEW LINK BUILDING MEASURING SUCCESS DEEP DIVE INTO SEO 7
SEARCH ENGINE OPTIMIZATION
WHAT IS SEARCH ENGINE OPTIMIZATION SEO focuses on growing visibility in organic (non-paid) search engine results. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. DEEP DIVE INTO SEO 9
“Organic search leads as the primary channel for website organic traffic, driving 51 percent of searchers to sites.” - Brightedge
SEO BASICS ON PAGE LOC OCAL SE SEO LIN LINK BUIL ILDING URL URL (PR PR/SOCIAL) STR STRUCTURE DEEP DIVE INTO SEO 11
LET’S BREAK THIS DOWN TITLE TAG SEO focuses on growing visibility in organic (non-paid) search URL STRUCTURE engine results. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. META DESCRIPTION DEEP DIVE INTO SEO 12
TITLE TAGS IS IT UNIQUE, COMPELLING FOR EACH PAGE? TITLE 50-60 CHARACTERS, META DESCRIP. 155 CHARACTERS? DOES IT INCLUDE YOUR KEYWORDS? DEEP DIVE INTO SEO 13
ALT TAGS DOES THE ALT-TEXT DESCRIBE THE IMAGE AND INCLUDE YOUR KEYWORDS? IS IT UNDER 140 CHARACTERS? DOES EVERY IMAGE HAVE ALT-TEXT? DEEP DIVE INTO SEO 14
SEO BASICS ON PAGE LOC OCAL SE SEO LIN LINK BUIL ILDING URL URL (PR PR/SOCIAL) STR STRUCTURE DEEP DIVE INTO SEO 15
URL STRUCTURES Well-written URLs can serve as their own anchor text when copy and pasted as links in forums, blogs, social media networks, or other online venues (Image Source: Moz) . DEEP DIVE INTO SEO 16
URL STRUCTURES: WHAT TO CONSIDER? ARE YOUR URLS AS SIMPLE, CONCISE, RELEVANT, COMPELLING, AND ACCURATE AS POSSIBLE? IS IT SHORTER THAN 2,083 CHARACTERS? IS IT FOLLOWING THE IDEAL FORMAT: HTTP://WWW.EXAMPLE.COM/CATEGORY- KEYWORD/SUBCATEGORY-KEYWORD/PRIMARY-KEYWORD.HTML ARE YOU USING ALL LOWERCASE LETTERS. (UPPERCASE LETTERS MAY CAUSE DUPLICATE PAGE ISSUES.) ARE YOU USING HYPHENS TO SEPARATE WORDS? DEEP DIVE INTO SEO 17
SEO BASICS ON PAGE LOC OCAL SE SEO LIN LINK BUIL ILDING URL URL (PR PR/SOCIAL) STR STRUCTURE DEEP DIVE INTO SEO 18
LOCAL SEO Consistent NAP & citations DEEP DIVE INTO SEO 19
LINK BUILDING
WHAT IS LINK BUILDING GETTING STARTED WITH SEO 21
TYPES OF LINKS NATURAL EDITORIAL LINKS less work, earned links MANUAL OUTREACH LINK BUILDING manually reaching out to website owners and bloggers SELF-CREATED NON-EDITORIAL LINKS blog comments, press releases with optimized anchor text, article directories, advertorials, etc. DEEP DIVE INTO SEO 22
NATURAL LINKS CREATE HIGH QUALITY CONTENT Unique research Custom high quality visuals Embeddable content (calculator or tool others can put on their site) Guest content that is relevant for target audience Contest, charity drives, etc. that make target audience want to refer people USE SOCIAL AND PR TO AMPLIFY THAT AWESOME GUEST BLOG DEEP DIVE INTO SEO 23
MANUAL LINKS FIND OUT WHERE TO LINK https://moz.com/researchtools/ose/ Search [search term] -site:Wikipedia.org -site:blogspot.com - site:telegraph.co.uk -site:wordpress.com -site:about.com - site:guardian.co.uk -"directory" -"add link" -"advertising MAKE CONTACT Personalization Interact with them i.e. asking about their day/week Keep your request brief Use a female persona Email on a Friday DEEP DIVE INTO SEO 24
TACTICS TO BUILD LINKS Social Media - There is a correlation between social media shares and ranking position. DEEP DIVE INTO SEO 25
SOCIAL MEDIA
STEP 1: HIGH VISIBILITY SOCIAL MEDIA PLAN
CONTENT TRENDING TOPICS HOT CONTENT EYE CATCHING VISUALS ENGAGING VIDEO HASHTAGS (GET FOUND) DEEP DIVE INTO SEO 29
STEP 2: IMPLEMENTATION MADE EASY
LET’S AUTOMATE!
STEP 3 + 4: GROW YOUR FANS, ENGAGE, AND PROFIT
TACTICS TO BUILD LINKS PRESS DEEP DIVE INTO SEO 37
PR BEST PRACTICES TO AVOID SEO PENALTIES 1 INCLUDE FEWER LINKS Limit yourself to one or two links in all future press releases. Use links only as calls-to-action for readers to visit your website or learn more. VARY ANCHOR TEXT 2 Do not include keywords as your link anchor text. Use your company or brand name as anchor text or use more generic natural language anchor text, such as “find out more” or “click here.” 3 USE NO FOLLOW LINKS If you want to add more than two links add rel =” nofollow ” to your link html. The links will still work, but you will tell Google to ignore the links. DEEP DIVE INTO SEO 38
There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress. Bad Press Release
Be Newsworthy HARO Help a Reporter Out www.HelpAReporter.com
MEASURING SUCCESS
MEASURING SUCCESS DEEP DIVE INTO SEO 47
MEASURING SUCCESS DEEP DIVE INTO SEO 48
MEASURING SUCCESS DEEP DIVE INTO SEO 49
LINKS TO YOUR SITE DOWNLOAD LATEST LINKS SELECT LINKS TO YOUR SITE DEEP DIVE INTO SEO 50
TRACK LINK BUILDING EFFORTS DEEP DIVE INTO SEO 51
KEY TAKEAWAYS Basic SEO Optimization • Unique, compelling title tags, meta descriptions, and alt tags • Condense text to keep within character limits • Include your keywords • NAP consistency. Your Name, Address and Phone number • Link Building • Social • PR • Measure, measure, measure • DEEP DIVE INTO SEO 52
WHAT’S NEXT SPECIAL OFFERS 10% off the Whereoware SEO Audit. Normally $5,000 will now be $4500 until the end of March Get PR for Anyone’s FREE publicity toolkit NEXT WEBINAR Optimize Your Website & User Experience in April DEEP DIVE INTO SEO 53
THANKS FOR WATCHING! Contact us: Follow us on: 14399 Penrose Pl #450 facebook.com/whereoware Chantilly, VA 20151 @whereoware (877) 521-7448 info@Whereoware.com
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