DEEP DIVE DEEP DIVE INT INTO O SEO SEO Private and Confidential. - - PowerPoint PPT Presentation

DEEP DIVE DEEP DIVE INT INTO O SEO SEO

Private and Confidential. Property of Whereoware, LLC.

DEEP DIVE INTO SEO 2 Partner, Search and Analytics Whereoware

TEYA TUCCIO-FLICK

MEET THE SPEAKERS

Founder PR for Anyone

CHRISTINA DAVES

GETTING STARTED WITH SEO 3

ABOUT WHEREOWARE

PRIVATELY HELD DIGITAL AGENCY 17 YEARS OF EXPERIENCE PERSONALIZED WEBSITES EMAIL CAMPAIGNS SEO + PPC CLOUD BASED SOLUIONS AND MOBILE APPLICATIONS DATA INTEGRATION

More Visibility More Customers More Profits

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SEO 2.0

SEO BASICS REVIEW LINK BUILDING MEASURING SUCCESS

SEARCH ENGINE OPTIMIZATION

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WHAT IS SEARCH ENGINE OPTIMIZATION

SEO focuses on growing visibility in

• rganic (non-paid) search engine
• results. SEO isn't just about building

search engine-friendly websites. It's about making your site better for people too.

“Organic search leads as the primary channel for website organic traffic, driving 51 percent

• f searchers to sites.”
• Brightedge

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URL URL STR STRUCTURE

SEO BASICS

LOC OCAL SE SEO LIN LINK BUIL ILDING (PR PR/SOCIAL) ON PAGE

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LET’S BREAK THIS DOWN

SEO focuses on growing visibility in organic (non-paid) search engine results. SEO isn't just about building search engine-friendly

• websites. It's about making your

site better for people too.

URL STRUCTURE

META DESCRIPTION TITLE TAG

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TITLE TAGS

IS IT UNIQUE, COMPELLING FOR EACH PAGE? TITLE 50-60 CHARACTERS, META DESCRIP. 155 CHARACTERS? DOES IT INCLUDE YOUR KEYWORDS?

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ALT TAGS

DOES THE ALT-TEXT DESCRIBE THE IMAGE AND INCLUDE YOUR KEYWORDS? IS IT UNDER 140 CHARACTERS? DOES EVERY IMAGE HAVE ALT-TEXT?

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URL URL STR STRUCTURE

SEO BASICS

LOC OCAL SE SEO LIN LINK BUIL ILDING (PR PR/SOCIAL) ON PAGE

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URL STRUCTURES

Well-written URLs can serve as their own anchor text when copy and pasted as links in forums, blogs, social media networks, or other online venues

(Image Source: Moz).

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IS IT FOLLOWING THE IDEAL FORMAT: HTTP://WWW.EXAMPLE.COM/CATEGORY- KEYWORD/SUBCATEGORY-KEYWORD/PRIMARY-KEYWORD.HTML

URL STRUCTURES: WHAT TO CONSIDER?

ARE YOUR URLS AS SIMPLE, CONCISE, RELEVANT, COMPELLING, AND ACCURATE AS POSSIBLE? IS IT SHORTER THAN 2,083 CHARACTERS? ARE YOU USING ALL LOWERCASE LETTERS. (UPPERCASE LETTERS MAY CAUSE DUPLICATE PAGE ISSUES.) ARE YOU USING HYPHENS TO SEPARATE WORDS?

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URL URL STR STRUCTURE

SEO BASICS

LOC OCAL SE SEO LIN LINK BUIL ILDING (PR PR/SOCIAL) ON PAGE

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LOCAL SEO

Consistent NAP & citations

LINK BUILDING

21 GETTING STARTED WITH SEO

WHAT IS LINK BUILDING

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TYPES OF LINKS

NATURAL EDITORIAL LINKS less work, earned links MANUAL OUTREACH LINK BUILDING manually reaching out to website owners and bloggers SELF-CREATED NON-EDITORIAL LINKS blog comments, press releases with optimized anchor text, article directories, advertorials, etc.

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NATURAL LINKS

USE SOCIAL AND PR TO AMPLIFY THAT AWESOME Unique research Custom high quality visuals Embeddable content (calculator or tool others can put on their site) Guest content that is relevant for target audience Contest, charity drives, etc. that make target audience want to refer people

CREATE HIGH QUALITY CONTENT

GUEST BLOG

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MANUAL LINKS

https://moz.com/researchtools/ose/

Search [search term] -site:Wikipedia.org -site:blogspot.com - site:telegraph.co.uk -site:wordpress.com -site:about.com - site:guardian.co.uk -"directory" -"add link" -"advertising

FIND OUT WHERE TO LINK MAKE CONTACT

Personalization Interact with them i.e. asking about their day/week Keep your request brief Use a female persona Email on a Friday

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TACTICS TO BUILD LINKS

Social Media - There is a correlation between social media shares and ranking position.

SOCIAL MEDIA

STEP 1: HIGH VISIBILITY SOCIAL MEDIA PLAN

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CONTENT

TRENDING TOPICS HOT CONTENT EYE CATCHING VISUALS ENGAGING VIDEO HASHTAGS (GET FOUND)

STEP 2: IMPLEMENTATION MADE EASY

LET’S AUTOMATE!

STEP 3 + 4: GROW YOUR FANS, ENGAGE, AND PROFIT

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TACTICS TO BUILD LINKS

PRESS

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INCLUDE FEWER LINKS

Limit yourself to one or two links in all future press releases. Use links only as calls-to-action for readers to visit your website or learn more. VARY ANCHOR TEXT Do not include keywords as your link anchor text. Use your company or brand name as anchor text or use more generic natural language anchor text, such as “find out more” or “click here.” USE NO FOLLOW LINKS If you want to add more than two links add rel=”nofollow” to your link html. The links will still work, but you will tell Google to ignore the links.

PR BEST PRACTICES TO AVOID SEO PENALTIES

1 2 3

There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.

Bad Press Release

Be Newsworthy

HARO Help a Reporter Out www.HelpAReporter.com

MEASURING SUCCESS

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MEASURING SUCCESS

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MEASURING SUCCESS

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MEASURING SUCCESS

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LINKS TO YOUR SITE

SELECT LINKS TO YOUR SITE DOWNLOAD LATEST LINKS

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TRACK LINK BUILDING EFFORTS

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KEY TAKEAWAYS

• Basic SEO Optimization
• Unique, compelling title tags, meta descriptions, and alt tags
• Condense text to keep within character limits
• Include your keywords
• NAP consistency. Your Name, Address and Phone number
• Link Building
• Social
• PR
• Measure, measure, measure

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WHAT’S NEXT

SPECIAL OFFERS 10% off the Whereoware SEO Audit. Normally $5,000 will now be $4500 until the end of March Get PR for Anyone’s FREE publicity toolkit NEXT WEBINAR Optimize Your Website & User Experience in April

THANKS FOR WATCHING!

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