Valley Clean Energy Alliance A locally controlled energy provider - - PowerPoint PPT Presentation

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Dec 11, 2023 228 likes •314 views

Valley Clean Energy Alliance A locally controlled energy provider Advisory Committee Meeting September 11, 2017 5:30 pm Circlepoint: Project Milestones COMMUNICATIONS PLAN PROGRAM BRANDING AND IDENTITY NEW VALLEY CLEAN ENERGY WEBSITE

SLIDE 1

Advisory Committee Meeting

September 11, 2017 5:30 pm

Valley Clean Energy Alliance

A locally controlled energy provider

SLIDE 2

Circlepoint: Project Milestones

PROGRAM BRANDING AND IDENTITY NEW VALLEY CLEAN ENERGY WEBSITE PRE-LAUNCH MARKETING & PAID MEDIA CAMPAIGN PROGRAM OUTREACH CUSTOMER NOTIFICATIONS COMMUNICATIONS PLAN

SLIDE 3

Circlepoint Communications Plan

DEFINE GOALS IDENTIFY AUDIENCES & ISSUES DEVELOP MESSAGING UTILIZE EFFECTIVE CHANNELS EVALUATE & RESPOND TO INPUT MEASURE RESULTS & REFINE STRATEGY

SLIDE 4

Communications Channels

Print Collateral Advertising Social & Interactive Partnerships Earned media Promotional items Events

SLIDE 5

VCEA Program Timeline

SLIDE 6

Communications and Outreach: Next Steps

FINALIZE COMMUNICATIONS PLAN - SEPTEMBER PROGRAM BRANDING & IDENTITY - OCTOBER WEBSITE DEVELOPMENT - NOVEMBER PUBLIC OUTREACH – NOVEMBER

SLIDE 7

Thank You | Contact Information

SARAH SEWARD| SR. ART DIRECTOR S.SEWARD@CIRCLEPOINT.COM