Ve nue : Upsc ale we dding ve nue or Booth Pac kage s inc lude Pr - - PowerPoint PPT Presentation

Booth Pac kage s inc lude Pr int Oppor tunitie s:

• F
• rt Wayne Mag azine ’ s

We dding s

• Co mpre he nsive Brida l Binde r

a nd Ba g

• Ma rc h & April Re minde r

Ma ile rs

• Upg ra de s: Co rne r b o o th,

e le c tric ity

Ve nue : Upsc ale we dding ve nue or lar ge r ve nue Atte ndanc e : 1,000- 1,200 on ave r age Sponsor Pac kage s: Range fr

• m $2,500-

$10,000 and c onsist of me dic al gr

• ups,

hote l c hains, home builde r s, auto de ale r s, e tc . T ale nt: De batable , additional r e ve nue str e ams c r e ate d, atte ndanc e did not jump signific antly Ve ndor s: Appr

• ximate ly 150- 160

Re ve nue s: $160- $170k with pr

• fit

mar gins at 48- 51%

AUDIENCE

Primary Home owners (present & future) Secondary benefactors Renters, business owners & investment property owners

ADMISSION

Free to the public Voluntary charitable donation $1 suggested

OPEN TO THE PUBLIC 2.5 DAYS ESTABLISHED FOR 33 YEARS

VENUE

Island Grove Regional Park Event Center, Exhibition Hall & corresponding outdoor area Type of Venue

• Multi-use
• Open Floor plan for customized event

layout

• Outside space
• Loading area & trailer parking
• Delivery support & holding areas
• Sufficient parking for

consumers & exhibitors

Venue Considerations

• Flooring & subflooring

sufficient for heavy equipment & landscaping

• Ceiling clearance
• Water access
• Drive in access
• Ventilation
• Electrical support
• Wifi
• Points of entry
• Security
• Surrounding activities
• Traffic access
• Sound systems

Support Staff

• Inclusions
• Additional logistical rentals

needed

• Traffic patterns

ATTENDANCE & DEMOGRAPHICS*

Gender

Male Female

Age

18-25 26-35 36-45 46-55 56-65 65+

• 72% from Greeley/Evans
• 18 % from Northern CO
• utside of Greeley/Evans
• 10% Destination travelers

(Metro & out of state)

18,000+ estimated attendance

*demographics drawn from sample of 1,078 volunteer sweepstake participants

WHEN ASKED TO CHOOSE ONE ATTENDANCE GOAL CONSUMERS REPORT :

INSPIRATION & ideas for home improvement DISCOVERING new products & services Face to Face Interaction with the EXPERTS EDUCATION

ENTERTAINMENT/TALENT

4 Show Features 2 Feature Experiential Gardens Live trees, flowers, water features 1 Feature Equipment Demo area 1 Feature Nursery Display Entry Balloon Art Feature Other Crowd pleasers Face painting Fun foods

SPONSORS

EXHIBITORS 183 COMPANIES

80% PROFIT MARGIN

Revenue Expenses

FINANCIAL REPORT

SUPPLEMENTAL ENGAGEMENTS SWEEPSTAKES COLORING CONTEST CONCESSIONAIRES FACEBOOK EMAIL BLAST # ACTIVITY PARKING SHUTTLE EVENT MAP SWEEPSTAKES PROMO CARD PHOTO EXPERIENCE MY HG COLORING GALLERY

Event types

• Cause Marketing Events – this category represents a huge opportunity for most

media companies. From charity 5K’s to educational and screening events, this will attract top corporate sponsors while doing good at the same time. This might be the easiest entry into the space or ripe for expansion if you are already doing some of this.

• Business Events – from full blown economic summits to networking events, there is

a ton of opportunity here. These are often easier to implement and even easier to sell.

• Multicultural Events
• Lifestyle Events – this is where events start to turn into major profit centers. We’ll

look at big and small ones including Comic Cons, cooking shows, women, travel, seniors, sporting, outdoors and more.

• Virtual Events – a new opportunity for sure! Find out how some media companies

are capitalizing on this low risk entry to events.

• Taking on Competitive Events – have out-of-market competitors swooped in to

conduct major events in your market? Don’t be afraid to confront them head on. We’ll showcase several examples.

Current Situation for WSJ and N&R

WSJ Revenue Events

• Regional Spelling Bee (March)
• NCWGA Grand Tasting partnership (March)
• Evening of Southern Food (June)
• Local Flavor lunch/dinners w. Hastings (throughout year)
• Tomato Tasting w/ Michael Hastings

GNR Revenue Events

• PNC Voices for Stronger Guilford Spring Forum (May)
• Woman of the Year (October) (partnership with WtW

lunch)

• Pink Out Retro Prom (October)
• PNC Voices for Stronger Guilford Fall Forum (Nov.)

Current Situation for WSJ and N&R

WSJ Publications Revenue Tied to Events

• Carolina Weddings Magazine, 2x a year (Jan. & Aug.)
• Salute! Wine Festival event guide (June)
• Texas Pete Culinary Festival Map/Guide (Sept.)
• Winston Under 40 (Nov.)

GNR Publications Revenue Tied to Events

• Triad Career Fair (April)
• Celebrating Nurses (May)
• National Folk Festival (Sept.)
• Woman of the Year (partnership with WtW lunch) (Oct.)

Evening of Southern Food

Leverage partnerships!

Event Highlight

Looking ahead for 2017 and 2018

• Strategic focus from BH Media on organized

events structure moving forward

• Start a Triad wide event utilizing resources from

both properties (prob a Senior/Boomers Expo)

• Start Best of Preps event for each market (WSJ

and N&R)

• Increase revenue stream for existing events
• Sell on annual package model