Ve nue : Upsc ale we dding ve nue or Booth Pac kage s inc lude Pr - PowerPoint PPT Presentation

Ve nue : Upsc ale we dding ve nue or Booth Pac kage s inc lude Pr int lar ge r ve nue Oppor tunitie s: • F o rt Wayne Mag azine ’ s Atte ndanc e : 1,000- 1,200 on ave r age We dding s • Co mpre he nsive Brida l Binde r Sponsor Pac kage s: Range fr om $2,500- a nd Ba g • Ma rc h & April Re minde r $10,000 and c onsist of me dic al gr oups, hote l c hains, home builde r s, auto Ma ile rs • Upg ra de s: Co rne r b o o th, de ale r s, e tc . e le c tric ity T ale nt: De batable , additional r e ve nue str e ams c r e ate d, atte ndanc e did not jump signific antly Ve ndor s: Appr oximate ly 150- 160 Re ve nue s: $160- $170k with pr ofit mar gins at 48- 51%

A UDIENCE Primary Home owners (present & future) Secondary benefactors Renters, business owners & investment property owners A DMISSION Free to the public Voluntary charitable donation $1 suggested O PEN TO THE PUBLIC 2.5 DAYS E STABLISHED FOR 33 YEARS

V ENUE Island Grove Regional Park Event Center, Exhibition Hall & corresponding outdoor area Type of Venue • Multi-use • Open Floor plan for customized event layout • Outside space • Loading area & trailer parking • Delivery support & holding areas • Sufficient parking for consumers & exhibitors

Venue Considerations • Flooring & subflooring sufficient for heavy equipment & landscaping • Ceiling clearance • Water access • Drive in access • Ventilation • Electrical support • Wifi • Points of entry • Security • Surrounding activities • Traffic access • Sound systems Support Staff • Inclusions • Additional logistical rentals needed • Traffic patterns

A TTENDANCE & Age D EMOGRAPHICS * 18-25 • 72% from Greeley/Evans 26-35 • 18 % from Northern CO 36-45 outside of Greeley/Evans 46-55 • 10% Destination travelers (Metro & out of state) 56-65 65+ Gender 18,000+ estimated attendance Male Female *demographics drawn from sample of 1,078 volunteer sweepstake participants

W HEN ASKED TO CHOOSE O NE A TTENDANCE G OAL C ONSUMERS R EPORT : INSPIRATION & ideas for home improvement DISCOVERING new products & services Face to Face Interaction with the EXPERTS EDUCATION

E NTERTAINMENT /T ALENT 4 Show Features 2 Feature Experiential Gardens Live trees, flowers, water features 1 Feature Equipment Demo area 1 Feature Nursery Display Entry Balloon Art Feature Other Crowd pleasers Face painting Fun foods

S PONSORS

E XHIBITORS 183 COMPANIES

F INANCIAL R EPORT Revenue Expenses 80% P ROFIT M ARGIN

S UPPLEMENTAL E NGAGEMENTS S WEEPSTAKES C OLORING C ONTEST C ONCESSIONAIRES F ACEBOOK E MAIL B LAST # A CTIVITY P ARKING S HUTTLE E VENT M AP S WEEPSTAKES P ROMO C ARD P HOTO EXPERIENCE M Y HG C OLORING G ALLERY

Event types • Cause Marketing Events – this category represents a huge opportunity for most media companies. From charity 5K’s to educational and screening events, this will attract top corporate sponsors while doing good at the same time. This might be the easiest entry into the space or ripe for expansion if you are already doing some of this. • Business Events – from full blown economic summits to networking events, there is a ton of opportunity here. These are often easier to implement and even easier to sell. • Multicultural Events • Lifestyle Events – this is where events start to turn into major profit centers. We’ll look at big and small ones including Comic Cons, cooking shows, women, travel, seniors, sporting, outdoors and more. • Virtual Events – a new opportunity for sure! Find out how some media companies are capitalizing on this low risk entry to events. • Taking on Competitive Events – have out-of-market competitors swooped in to conduct major events in your market? Don’t be afraid to confront them head on. We’ll showcase several examples.

Current Situation for WSJ and N&R WSJ Revenue Events • Regional Spelling Bee (March) • NCWGA Grand Tasting partnership (March) • Evening of Southern Food (June) • Local Flavor lunch/dinners w. Hastings (throughout year) • Tomato Tasting w/ Michael Hastings GNR Revenue Events • PNC Voices for Stronger Guilford Spring Forum (May) • Woman of the Year (October) (partnership with WtW lunch) • Pink Out Retro Prom (October) • PNC Voices for Stronger Guilford Fall Forum (Nov.)

Current Situation for WSJ and N&R WSJ Publications Revenue Tied to Events • Carolina Weddings Magazine, 2x a year (Jan. & Aug.) • Salute! Wine Festival event guide (June) • Texas Pete Culinary Festival Map/Guide (Sept.) • Winston Under 40 (Nov.) GNR Publications Revenue Tied to Events • Triad Career Fair (April) • Celebrating Nurses (May) • National Folk Festival (Sept.) • Woman of the Year (partnership with WtW lunch) (Oct.)

Evening of Southern Food Leverage partnerships!

Event Highlight

Looking ahead for 2017 and 2018 • Strategic focus from BH Media on organized events structure moving forward • Start a Triad wide event utilizing resources from both properties (prob a Senior/Boomers Expo) • Start Best of Preps event for each market (WSJ and N&R) • Increase revenue stream for existing events • Sell on annual package model