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Australia Ltd, DSSA brand has a new look! The new brand meets all of - - PowerPoint PPT Presentation
Australia Ltd, DSSA brand has a new look! The new brand meets all of - - PowerPoint PPT Presentation
Following the recent announcement of the successful merger of Down Syndrome SA (DSSA) with Orana Australia Ltd, DSSA brand has a new look! The new brand meets all of the existing expectations of what the original brand stood for while
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Following the recent announcement of the successful merger of Down Syndrome SA (DSSA) with Orana Australia Ltd, DSSA brand has a new look! The new brand meets all of the existing expectations of what the original brand stood for while simultaneously moving the brand forward.
About Down Syndrome SA I 2019
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Striving to develop a brand that reflects the DSSA personality and experience was a primary focus. Dynamic, playful, optimistic, fresh, vibrant and modern were personality traits that guided the creativity process.
About Down Syndrome SA I 2019
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The rebranding involved a top-to-bottom redesign with new brand assets. This included a modern and fresh logo, along with a new website and visual communications that uses a simple icon.
About Down Syndrome SA I 2019
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The playful icon is an abstract representation of the chromosome. Its clean rounded curves and two-tone colours compliment the modern friendly typeface.
About Down Syndrome SA I 2019
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Colour provides a strong visual link to a brand identity. The choice of purple reinforces the individuality of the DSSA brand representing boldness, creativity and a brighter tomorrow and the green represents the connection and relationship with the wider Orana family.
About Down Syndrome SA I 2019
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About Down Syndrome SA I 2019
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New website
About Down Syndrome SA I 2019
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New promotional material
About Down Syndrome SA I 2019
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Social Media
About Down Syndrome SA I 2019
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New corporate stationery
About Down Syndrome SA I 2019
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We are excited about the future and continuing our focus on creating opportunities for people with disability to live fulfilling lives.
About Down Syndrome SA I 2019
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