An Example of Index An Example of Index pattern of structure in - PDF document

Chapter 6. Composite Measures What are indexes, scales, and Chapter 6. Composite Measures What are indexes, scales, and - Indexes, Scales and Typologies - Indexes, Scales and Typologies typologies? typologies? What are indexes, scales, and typologies � � What are indexes, scales, and typologies � Index Index � Index construction Index construction � � � Ordinal Ordinal � Item selection Item selection � � � Unidimensional Unidimensional � Examination of empirical relationships Examination of empirical relationships � � � Simple accumulation of scores assigned to individual indicator Simple accumulation of scores assigned to individual indicator Index scoring � � � Index scoring Handling missing data Handling missing data � Scale Scale � � � Index validation Index validation � � � Ordinal Ordinal � Index and Scale construction � Index and Scale construction � � Unidimensional Unidimensional � Bogardus social distance scale Bogardus social distance scale � � � Assignment of scores to patterns of indicators Assignment of scores to patterns of indicators Thurstone scale � � � Thurstone scale Likert scale Likert scale � � � Typology Typology � Semantic Differential Semantic Differential � � � Nominal Nominal � � Typologies Typologies � � Multi Multi- -dimensional dimensional � � Summarize the interaction of two or more variables Summarize the interaction of two or more variables � An Example of Scale – – note the note the An Example of Scale An Example of Index An Example of Index pattern of structure in indicators pattern of structure in indicators � A scale of overall political activism A scale of overall political activism � Variable: Power/Prestige dimension of money attitude Variable: Power/Prestige dimension of money attitude � � � I tend to judge people by their money rather than their deeds I tend to judge people by their money rather than their deeds � Ran for office Ran for office � � � I behave as if money were the ultimate symbol of success I behave as if money were the ultimate symbol of success � Yes(4), no (go to the next indicator) Yes(4), no (go to the next indicator) � � � I find that I seem to show more respect to those people who poss I find that I seem to show more respect to those people who possess ess � Worked on a political campaign Worked on a political campaign � � more money than I do. more money than I do. � Yes(3), no (go to the next indicator) Yes(3), no (go to the next indicator) � � I own nice things in order to impress others I own nice things in order to impress others � � Contributed money to a political campaign Contributed money to a political campaign � � I purchase things because I know they will impress others I purchase things because I know they will impress others � � Yes(2), no (go to the next indicator) Yes(2), no (go to the next indicator) � � People that know me tell me that I place too much emphasis on th People that know me tell me that I place too much emphasis on the e � � Voted Voted � amount of money people have, as a sign of their success. amount of money people have, as a sign of their success. � Yes(1), no(0) Yes(1), no(0) � � I enjoy telling people about the money I make. I enjoy telling people about the money I make. � � Attributes: 0 Attributes: 0- -4 4 � � I try to find out if other people make more money than I do. I try to find out if other people make more money than I do. � � 0 (lowest political activism) 0 (lowest political activism) � � Always=1, never=7, sometimes=4. Highest score=7*8=56, Always=1, never=7, sometimes=4. Highest score=7*8=56, � � 4 (highest political activism) 4 (highest political activism) � lowest score=1*8=8. lowest score=1*8=8. An Example of Typology An Example of Typology Constructing Indexes and Scales Constructing Indexes and Scales � The color code personality questionnaire (Taylor The color code personality questionnaire (Taylor � � Item(Indicator) selection Item(Indicator) selection � Hartman, a total of 45 items) Hartman, a total of 45 items) � Examination of relationships among Examination of relationships among � Example of one of the 45 items Example of one of the 45 items � � � In social situations, I am most often In social situations, I am most often � items(indicators) items(indicators) � A. Feared by others A. Feared by others � � B. Admired by others B. Admired by others � � Index scoring Index scoring � � C. Protected by others C. Protected by others � � D. Envied by others D. Envied by others � � Handling missing data Handling missing data � � Add the number of A answers, then the B answers, etc. Add the number of A answers, then the B answers, etc. � � Attributes: 4 personalities Attributes: 4 personalities � Index validation Index validation � � � Red: decisive, responsible, arrogant, selfish Red: decisive, responsible, arrogant, selfish � � Blue: loyal, caring, suspicious, self Blue: loyal, caring, suspicious, self- -righteous righteous � � White: tolerant, inventive, unproductive, silently stubborn White: tolerant, inventive, unproductive, silently stubborn � � Yellow: fun, outgoing, undisciplined, too impulsive Yellow: fun, outgoing, undisciplined, too impulsive � 1