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TCC Index
TCC Club Joint Lab Interpret Telematics Brand
TCC Index China Telematics Brands Exposure Analysis Report - - PowerPoint PPT Presentation
TCC Index China Telematics Brands Exposure Analysis Report - - PowerPoint PPT Presentation
TCC Index China Telematics Brands Exposure Analysis Report 2013.3-2013.5 1 TCC Index TCC Club Joint Lab Interpret Telematics Brand 2 TCC Index TCC and Meihua.info jointly released TCC Index " give a read of how much the
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TCC Index Starts from
100
TCC and Meihua.info jointly released “TCC
Index" give a read of how much the Chinese
media focus and expose Telematics in the last month to fully interpret the marketing code of each major Telematics brand. “TCC Index" for March 2013 started from 100. If the Index goes high, it means the Chinese media have a better focus on Telematics-related topics while the industry and companies are more active in their marketing. The Index current only covered OE telematics
- brands. It will further add commercial vehicle
and aftermarket Telematics companies and brands this year.
TCC Index
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Brand The Brand Of Telematics
SAIC Motor inKanet、iVoka Shanghai GM OnStar、VoiceLink 、E-Motion BMW ConnectedDrive Audi Audi Connect Honda HondaLink Nissan Carwings Toyota G-Book Hyundai /KIA BlueLink、UVO Hawtai TIVI FAW D-Partner LUXGEN think+ ChangAn In Call BYD i-System Geely G-Netlink Ford SYNC、MyFord Touch™ BAIC Jin Dou Yun GAC Tima Star
Shanghai GM
Onstar VoiceLink E-Motion NO.1 NO.2
Nissan
Carwings智行+ NO.3
BMW
ConnectedDrive
Ford SYNC MyFord Touch™
Toyota
G-BOOK Geely
G-Netlink
SAIC Motor
inKanet iVoka
March 2013，OEM & Telematics Brands Exposure Rate Ranking
*TOP3 Exposure OEM Brands
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500 1000 1500 2000 2500
China OE Telematics Brands Exposure Rate 2013.3
Newspapers Network Information BBS Microblog
In March 2013, online news was the main form for the exposure of all brands. Car manufacturers pushing Telematics related news and information to customers as their vehicle’s unique selling points.
March 2013 Trend Analysis
inKanet OnStar Connected Drive Audi Connect Honda Link Carwings 智行+ G-Book BlueLink TIVI D-Partner think+ In Call i-System G-Netlink SYNC Jin Dou Yun Tima Star MyFord Touch™ iVoka VoiceLink UVO Emotion
OEM Brands Telematics Brands
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华泰 长安 现代 吉利 福特 丰田 上海汽车 宝马 日产 上海通用 TOP10 Of The Rank （2013.3）
March 2013， Telematics Brands contribution breakdown
77.4%
No.1 No.2 No.3
15.4%
100%
7.3%
100%
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April 2013 “TCC Index” Summary March April
Qoros - Qoros Qloud
April 2013，Add A New Brand：
TCC Index
121
100
2013 Shanghai Auto Show
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Shanghai GM
Onstar VoiceLink Emotion NO.1 NO.2
Nissan
Carwings智行+ NO.3
BMW
ConnectedDrive
Ford SYNC MyFord Touch™
Toyota
G-BOOK Geely
G-Netlink
SAIC Motor
inKanet iVoka
Brand The Brand Of Telematics
SAIC Motor inKanet、iVoka Shanghai GM OnStar、VoiceLink 、E-Motion BMW ConnectedDrive Audi Audi Connect Honda HondaLink Nissan Carwings Toyota G-Book Hyundai /KIA BlueLink、UVO Hawtai TIVI FAW D-Partner LUXGEN think+ ChangAn In Call BYD i-System Geely G-Netlink Ford SYNC、MyFord Touch™ BAIC Jin Dou Yun GAC Tima Star Qoros Qoros Qloud
April 2013，OEM & Telematics Brands Exposure Rate Ranking
*TOP3 Exposure OEM Brands
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500 1000 1500 2000 2500 3000 3500 4000
China OE Telematics Brands Exposure Rate 2013.4
Newspapers Network Information BBS Microblog
In April 2013, online news was still the top priority for the promotion of all brands. Motivated by Shanghai International Auto Show, all manufacturers produced a bundle of new releases, which were forward by dealer
- ver and over again. Telematics attracted a lot of attention as an advanced tech.
April 2013 Trend Analysis
inKanet OnStar Connecte dDrive Audi Connect HondaLin k Carwings 智行+ G-Book BlueLink TIVI think+ In Call isystem G-Netlink SYNC Jin Dou Yun Tima Star Qoros Qloud iVoka VoiceLink UVO MyFord Touch™ Emotion
OEM Brands Telematics Brands
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奥迪 比亚迪 吉利 福特 现代 丰田 上海汽车 日产 宝马 上海通用 TOP10 Of The Rank （2013.4）
93.6%
No.1 No.2 No.3
4.9% 1.5%
April 2013， Telematics Brands contribution breakdown
100% 100%
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May 2013 “TCC Index” Summary 3月 4月 TCC Index
121
100
112
5月
“The 15th Shanghai International Automobile Industry Exhibition is finished successfully”
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Shanghai GM
Onstar VoiceLink Emotion NO.1 NO.2
SAIC Motor
inKanet iVoka NO.3
Nissan
Carwings智行+ ChangAn
In Call
Toyota
G-BOOK
BMW
ConnectedDrive Ford SYNC MyFord Touch™
Brand The Brand Of Telematics
SAIC Motor inKanet、iVoka Shanghai GM OnStar、VoiceLink 、E-Motion BMW ConnectedDrive Audi Audi Connect Honda HondaLink Nissan Carwings Zhixing+ Toyota G-Book Hyundai /KIA BlueLink、UVO Hawtai TIVI FAW D-Partner LUXGEN think+ ChangAn In Call BYD i-System Geely G-Netlink Ford SYNC、MyFord Touch™ BAIC Jin Dou Yun GAC Tima Star Qoros Qoros Qloud
May 2013，OEM & Telematics Brands Exposure Rate Ranking
*TOP3 Exposure OEM Brands
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In May 2013, online news got more active thanks to GMIC and more brands came in the spotlight. But vitality of BBS and Microblog got a drop due to Shanghai Auto Show came to an end. Newspapers kept a tepid attitude toward Telematics.
inKanet OnStar Connecte dDrive 奥迪 Connect HondaLin k Carwings 智行+ G-Book BlueLink TIVI think+ In Call i系统 G-Netlink SYNC Jin Dou Yun Tima Star Qoros Qloud iVoka VoiceLink UVO MyFord Touch™ Emotion 500 1000 1500 2000 2500 3000
China OE Telematics Brands Exposure Rate 2013.5
Newspapers Network Information BBS Microblog
May 2013 Trend Analysis
OEM Brands Telematics Brands
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纳智捷 吉利 现代 福特 长安 丰田 宝马 日产 上海汽车 上海通用 TOP10 Of The Rank （2013.5）
85.1%
No.1 No.2 No.3
8.5% 6.4%
100% 100%
May 2013， Telematics Brands contribution breakdown
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20 40 60 80 100 120 140
March April May The Index 100 121 112
2013 TCC Index Of China Telematics（March-May）
TCC Index
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TCC Index
10k+ Users / 2 OEMs in 2009 1000k+ Users / 20+ OEMs in 2013 600m+ Mobile Internet Users 300m+ Mobile Map/Navigation Users
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TCC Index
1000k+ Users
20+ OEMs
600m+ Mobile
Internet Users
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TCC Index
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TCC Index
SEND2CAR now available from 130 million Amap users
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Tomorrow Afternoon
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