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Activating Audiences. Accelerating Growth.
Miki King Chief Marketing Officer INMA 2020
Activating Audiences. Accelerating Growth. Miki King Chief - - PowerPoint PPT Presentation
Activating Audiences. Accelerating Growth. Miki King Chief - - PowerPoint PPT Presentation
INMA 2020 Activating Audiences. Accelerating Growth. Miki King Chief Marketing Officer ... I dont know where to start Seattle, WA (Age 36) ... keeping up is overwhelming Los Angeles, CA (Age 22) Source: Washington Post
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“... keeping up is
- verwhelming…”
Los Angeles, CA (Age 22)
“... I don’t know where to start…”
Seattle, WA (Age 36)
Source: Washington Post Subscriber Survey 2019 SLIDE 7
“... I don’t have enough time dedicated to reading everything…”
Dallas, TX (Age 44)
“... keeping up is
- verwhelming…”
Los Angeles, CA (Age 22)
“... I don’t know where to start…”
Seattle, WA (Age 36)
“... there’s just too much news to sift through…”
Tampa, FL (Age 41)
Source: Washington Post Subscriber Survey 2019 SLIDE 8
“... I don’t have enough time dedicated to reading everything…”
Dallas, TX (Age 44)
“... there has to be a better way…”
Anchorage, AK (Age 65)
“... keeping up is
- verwhelming…”
Los Angeles, CA (Age 22)
“... I don’t know where to start…”
Seattle, WA (Age 36)
“... there’s just too much news to sift through…”
Tampa, FL (Age 41)
“... news was just news back in my day…”
Des Moines, IA (Age 98)
Source: Washington Post Subscriber Survey 2019 SLIDE 9
“... I don’t have enough time dedicated to reading everything…”
Dallas, TX (Age 44)
“... it’s all fake news…”
Washington, DC (Age 73)
“... there has to be a better way…”
Anchorage, AK (Age 65)
“... keeping up is
- verwhelming…”
Los Angeles, CA (Age 22)
“... I don’t know where to start…”
Seattle, WA (Age 36)
“... there’s just too much news to sift through…”
Tampa, FL (Age 41)
“... news was just news back in my day…”
Des Moines, IA (Age 98)
Source: Washington Post Subscriber Survey 2019 SLIDE 10
Inform. Connect. Activate.
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Inform. Connect. Activate.
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Recirculation in The Washington Post app
+13% Click Rate
Optimizing the Most Reads feed.
33% Adoption Rate
Users who chose the new build over the old.
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Inform. Connect. Activate.
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Black NFL Coaches
They are losing patience with a broken system.
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The Afghanistan Papers
A secret history of our longest armed conflict.
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DEA Opioid Database
Drilling into the pain pill database.
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Inform. Connect. Activate.
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2020 Candidate Quiz
Which candidate agrees with you?
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Subscriber Growth
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Subscribers Are The Most Engaged Users
144 3
Subscriber Non-subscriber
48X
Pageviews
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Inform. Connect. Activate.
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Thank you
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