A community impact initiative by
United Way Mumbai United Way Mumbai is a part of the 128 year old United Way movement spanning 41 countries across the world. Our mission is to improve lives by mobilizing the caring power of communities to advance the common good. Network of 400+ NGOs Our 6 Areas as of Focus us Partnerships with 300+ companies
Collective Community Impact Model We bring together various community stakeholders to drive social impact GOVERNMEN COMMUNITIE T AGENCIES S NGOs INDIVIDUALS CORPORATE S 3
United for Road Safety: Enhancing the state of road safety through collective community impact model 1. Two Wheels One Life: EDUCATION Education & sensitization of youth in safe two wheeler riding skills Period: 3 years Expected Impact: Sensitization of 2.5 Lakh youth 2. Jeevan Doot: EMERGENCY RESPONSE CARE Creation of force of trained first responders to provide timely emergency care to the road accident victims Period: 1 Year (pilot) Expected Impact: 140 First Responders
Two Wheels One Life: Promoting safe two wheeler riding among youth Goal: To build awareness and equip youth to be safer, responsible 2 wheeler riders. Key Activities: 1. Research to study knowledge, behavior & attitude of youth towards safe two wheeler riding 2. Training of youth in safe riding skills (Impact: 5,000 youth) 3. Formation of Road Safety Clubs (Impact: 3,000 youth) 4. Awareness activities through Road Safety club (Impact: 2.5 L) 5. Annual Road Safety Event (Impact: 10,00 youth) 6. Training of Two Wheeler Trainers (Impact: 200 trainers) Powered by 5
Impact: 1,726 youth trained in 51 colleges (From July 2016 till date) Classroom Session On wheel Demonstration On wheel Assessment Counselling after assessment
Impact: 39 Road Safety Clubs formed, 240 youth trained as ambassadors of road safety Hands-on Training Advance Training Biker Sensitization Ambassadors of Road Safety
Specially designed project collaterals: 1) Booklet 2) Pamphlet 3) Reflective stickers 4) Champion Badge 5) Certificate 6) Bike/ helmet shaped key chains
Two Wheels One Life: Annual Campaign (Feb. 2017) Road Safety kiosks with edutainment activities & Intercollegiate Road Safety Competition 4 Competition 3 Zonal 20 Kiosks Categories Rounds 106 Colleges 5400 Youth engaged Engaged
Two Wheels One Life: Kiosk Activities
Two Wheels One Life: Intercollegiate Road Safety Competition
Renowned juries and celebrities encouraged the youth Senior government officials and industry leaders attended the Grand Finale
Key Stakeholder Collaborations Formed: • Castrol India (Lead Sponsor) • Motor Vehicle Department, Government of Maharashtra • Mumbai Traffic Police • NSS Cell, University of Mumbai- for Youth Outreach • National Safety Council- Maharashtra Chapter- Knowledge Partner • Training Partner
Jeevan Doot: For enhanced road crash response Goal: To create the force of trained First Responders to improve the state of emergency care response especially in cases of road accidents in Mumbai Expected Impact: Mobilization and training of 140 “ Jeeevan Doots ” who are equipped and empowered to respond to the victims of road accidents. (Pilot Program) Collaborations in pipeline: 108 Ambulance Service, RTO, Mumbai Traffic Police, Taximen’s Union, etc.
Let’s join hands to improve state of road safety in Mumbai
Recommend
More recommend
