7/15/2015 Group Seven Xia Shanshan, Michael (Shu Yeung) Lam, Kunni, - PDF document

7/15/2015 Group Seven Xia Shanshan, Michael (Shu Yeung) Lam, Kunni, & Nicholas Dube 1

7/15/2015 Profile • Name: Facebook • Birth: February 4 th , 2004 • Birth place: a dormitory at Harvard University • Farther: Mark Zuckerberg F th M k Z k b • Uncles :Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes Ivy directory League Stanford University Boston University Almost Columbia Harvard every New York University universities University University Yale MIT University IPO Feb. 2012 IPO Feb 2012 Sep. 2005 United High Canada Company Kingdom schools 2

7/15/2015 The most popular social networking sites by country 3

7/15/2015 Fun Facts! Fun Facts! • 1.18 billion monthly active users as of June 2015 • Monthly active users in Europe: 307 m • Monthly active users in U.S/Canada:210m • Monthly active users in Asian: 449 m • 27% drivers check Facebook while operating their vehicles. Using Facebook Facebook users are both media producers and consumers. 4

7/15/2015 What’s on Facebook??? What’s News Feed??? e e d inc lude s status ” “ Ne ws F e e d is the c onstantly updating list of stor ie s in the middle of your home page . Ne ws F page Ne ws F e e d inc lude s status update s, photos, vide os, links, app ac tivity and like s fr om pe ople , Page s and gr oups that you follow on F ac e book. 5

7/15/2015 Status Update Photos 6

7/15/2015 Videos Links 7

7/15/2015 App Activities Others Wall Posts Likes Advertisements 8

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7/15/2015 • According to Joan Goodchild, a senior editor of Chief Security Office Online, criticized Facebook by saying “your privacy may be at far greater risk of being violated than you know when you log onto Facebook, due to security gaffes or marketing efforts by the company” ( http://www.cbsnews.com/news/five ‐ hidden ‐ dangers ‐ of ‐ facebook /). • Many profiles that are open to the public reveal personal information that can be stolen by identity thieves and information is also shared with third parties. This has created many of the users as consumers of the marketing campaign by third parties. the marketing campaign by third parties. 15

7/15/2015 • Facebook is a powerful media tool that has been linked to deleting users’ posts and profiles, censoring certain words like the recent 2015 censorship of the offensive Ukrainian word “hohol”, and has even been linked with the US’s National Security Administration’s PRISM program, which was a 2013 mass surveillance disclosure program. program, which was a 2013 mass surveillance disclosure program. • In its Privacy policy, it states that “We may also share information when we have a good faith belief it is necessary to prevent fraud or other illegal activity, to prevent imminent bodily harm, or to protect ourselves and you from people violating our Statement of Rights and Responsibilities. This may include sharing information with other companies, lawyers, courts or other government entities.” 16

7/15/2015 • Facebook has been connected with “tracking” its users by tracking the computer database of cookies. Mobile phones, computers, and other cookies. Mobile phones, computers, and other devices reveal where an individual is by locating the individual when he/she logs into Facebook. • The Location Services tool allows individuals to display where they are located to their friends and family (Friends’ Network). Unknowingly though, this service also notifies Facebook and joint ‐ companies, organizations, and governments of where the individual is located. • In my opinion, Facebook is the Santa Claus of the Digital Age. Facebook Renren Strong connections with other Renren has an easier journal • • websites, where users are able to logging program, known as share links to their Newsfeed “Rizhi” (Like & Share buttons) (Like & Share buttons) • With Rizhi, users feel more With Rizhi, users feel more • E ‐ commerce has a heavy comfortable journeying their influence on Facebook thoughts and experiences than • Founded in February 2004 Facebook’s “Notes” section • Primarily targets 12 ‐ 60 yrs. Of age • Founded in December 2005 • Primarily targets university students Daily deals sites & gaming • contributes greatly to its revenue 17

7/15/2015 • http://www.dailymail.co.uk/sciencetech/article ‐ 2431861/China ‐ lifts ‐ ban ‐ Facebook ‐‐ people ‐ living ‐ working ‐ small ‐ area ‐ Shanghai.html • Thank you for your time! f 18