2016 Persona Sales Training P2-31A Published by: PROTON Learning & Coaching 23 Aug 2016 Revision: 7.3
CONTENT General Page Transmission 32 Introduction 3 Chassis 33 Persona History 4 Safety 41 Sales Highlights Page Equipment List 5 Product Highlights Page Marketing Branding Strategy 52 Market Trend 53 Exterior 8 Competitor Comparison 54 Interior 16 Comparison (Current Persona) 56 Convenience 22 Comparison Specs 57 Engine 30 Disclaimer – all information, illustrations and product descriptions contained in this document are correct at time of publication. We, however reserve the right to make the changes at any time without prior notice or obligation. For internal use only, not for external distribution. Aug 2016, PROTON Learning & Coaching
PRODUCT HIGHLIGHTS Exterior General General • Introduction • History • Equipment List
GENERAL INTRODUCTION The Design Concept is Sporty & Executive Sales talk
GENERAL HISTORY Persona 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Launched: Aug ‘07 Jul ’14 Executive Mar ’10 • Bodykit Elegance • Door visor • New Bodykit • Leather Upholstery • New front grille • New FR/RR bumpers • New LED rear tail lamp Aug ’08 Nov ’13 • New Interior finishing SE SV • Leather upholstery • Dual air bags • New alloy wheel • ABS & EBD • Smoked headlamps • 4 disc brakes Aug ’16 • Cruise control • 15” Alloy Wheels FMC • Body kit • Platform (IRIZ) • 1.6L VVT engine • 5* ASEAN NCAP • Competitive features
GENERAL EQUIPMENT LIST S-LINE EXTERIOR E-LINE P-LINE • 185/55 R15 alloy wheels • Temporary spare tyre EXTERIOR + + EXTERIOR • Body color bumpers + Executive spoiler -> 195/55 R15 alloy wheels INTERIOR INTERIOR -> Premium spoiler • 3 cup holders + 60:40 foldable rear seat INTERIOR SAFETY & SECURITY -> Standard type fabric + Leather finishing • Alarm system COMFORT + Leather seats • Central door locking &CONVENIENCE SAFETY & SECURITY • Dual airbags + Steering wheel with + Side airbags • Front seat belt reminder audio switches + Curtain airbags COMFORT & CONVENIENCE + 2 USB ports at rear + Rear seat belt reminders • Electric Power Steering console + Power window with anti-trap • Height adjustable steering + Front fog lamp COMFORT & CONVENIENCE • Front & rear power window OTHERS + Push start-stop button • Auto down driver window + Follow home lamp + Passive keyless entry • Reverse sensor ENTERTAINMENT -> Electric fold side mirrors • Front sensor -> 2 Din Radio/CD with OTHERS • Adjustable anchorage front seat belts MP3 compatibility + Auto headlight • Electric adjustable side mirror -> Bluetooth connectivity, • Manual fold side mirror USB port and iPod • Driver seat height adjuster connectivity. • 4 speakers ENTERTAINMENT • 1 Din Radio/CD with MP3 • Bluetooth connectivity, USB port and 5 Star ASEAN NCAP iPod connectivity. - ESC • 2 speakers - Seat belt reminder for front passenger
GENERAL WARRANTY Basic Warranty Items 5 Years or 150,000 km, whichever occurs first. + 3 years Free service (parts & labour charge) Specific Warranty Items 10 Years or 250,000 km, whichever occurs first (power window system) 1 Year or 20,000 km, whichever occurs first (Battery & exhaust system) Anti Perforation 7 Years from the date of first registration.
Product Highlights • Exterior • Interior • Convenience • Engine • Chassis • Safety
EXTERIOR FRONT VIEW “Distinctive Face” Single graphic design with Proton Wings - strong presence of Proton Design DNA enhances the visual width of the car. Stylish headlamp connected to the front grille and wing for a distinctive look. Bold air intake for effective performance while giving a bold look to the front fascia. The front face is bold and has strong presence Sales talk
EXTERIOR REAR VIEW “Sporty Image” Sweeping rear lamp treatment lends a modern look and provides a strong character to the rear end. Inventive surface treatments is refreshing and modern. Lower diffuser image is aggressive looking and lifts the rear end proportionately. The rear design is sporty and has a strong, modern look Sales talk
EXTERIOR SIDE VIEW “Sleek Silhouette” Sweeping roof line for excellent aerodynamic flow. Wide and tall glasshouse gives excellent all-round visibility for occupants. Wing mirror on body gives space to the glass area thus providing generous visibility for the driver. Unique sculptured side feature on the door serves to balance Long wheelbase with short overhangs gives the features on the side and lends a sporting character. better leg room and a compact exterior Sales talk Sales talk .a The long wheelbase and sweeping roof line create a modern, unique look.
EXTERIOR FRONT OVERVIEW BY VARIANT Standard Executive Premium New 15” inch Alloy Wheel (5 -Spoke) New 15” inch Alloy Wheel (5 -Spoke) New 15” inch Alloy Wheel (5 -Spoke) Finishing - Kaiser Silver Finishing - Kaiser Silver Finishing - Luxe Silver Chrome PROTON Wing Fog Lamp Fog Lamp Black Side Mirror & Door Handles Chrome PROTON wing Chrome PROTON wing Available in 3 variants, each with its own character. Sales talk
EXTERIOR REAR OVERVIEW BY VARIANT Standard Executive Premium Passive Antenna Trunk Lid Spoiler Trunk Lid Spoiler Passive Antenna Active Antenna Door Sash - Body Colour Chrome Trunk Lid Garnish Chrome Trunk Lid Garnish Chrome Trunk Lid Garnish Available in 3 variants, each with its own character. Sales talk
EXTERIOR EXTERIOR COLOURS Midnight Black (M) Silver Moon Dust (M) Fire Red (M) NEW Carnelian Brown (M) Cotton White (S) Sterling Silver (M) Available in 6 dynamic colours. Sales talk
EXTERIOR EXTERIOR DIMENSION COMPARISON Polo Sedan Toyota Vios Honda City Persona 1554 mm New Persona Width 1722 mm 2555 mm 4387 mm City Vios Polo Almera Length 4440 (+53) mm Length 4410 (+23) mm Length 4384 (-3) mm Length 4425 (+38) mm Width 1695 (-27) mm Width 1702 (-20) mm Width 1699 (-23) mm Width 1695 (-25) mm Height 1495 (-59) mm Height 1475 (-79) mm Height 1466 (-88) mm Height 1505 (-49) mm Wheel base 2600 (-25) mm Wheel base 2550 (-5) mm Wheel base 2552 (-3) mm Wheel base 2600 (+45) mm Large, spacious & comfort Sales talk
EXTERIOR EXTERIOR DIMENSION COMPARISON VW Head New Honda Toyota New Honda Toyota Diff Persona IRIZ Luggage Diff Persona IRIZ Polo room Persona City Vios Persona City Vios Volume Sedan Front 1002 +4 998 1002 900 900 (Litres) 510 +80 430 215 536 476 454 Rear 983 -1 984 983 852 822 Front Legroom Rear Legroom New Honda Toyota Shoulder New Honda Toyota Legroom Diff Persona IRIZ Diff Persona IRIZ Persona City Vios room Persona City Vios Front ( F ) 892 -28 920 892 893 922 Front 1361 +14 1347 1361 1376 1340 Rear ( G ) 770 +10 760 770 920 806 Rear 1340 +5 1335 1340 1330 1320 F + G 1667 - 13 1680 1662 1813 1728 Best in class
INTERIOR MAIN EQUIPMENT “Stylish Practicality” Smart centre panel design integrates air outlets and audio functions to become a dominant character of the interior. Stitching treatment on the I/P adds finesse & high perceived value to the overall feel of the cabin. Large HVAC knobs for Modern 3 spoke steering wheel Two tone interior for sense of ease of operation. design feels good to hold. richness & spaciousness. Improved gear knob design with side button for better usability. Sculpted seats not only look sporty & comfortable but also gives excellent lateral support. Sales talk Stylish & practical interior design which is a joy to be in.
INTERIOR STANDARD VARIANT Flat Black Centre Panel Flat Black Cover Meter Cluster Single Din Radio Fascia Flat Black (integrates with utility compartment) Airvents Lever Titanium Chrome Door Handle Non-Fabric Door Ornament Chrome HVAC Knob Titanium Chrome Gear Knob Garnish Fabric Seat Standard Sales talk
INTERIOR EXECUTIVE VARIANT Titanium Chrome Centre Panel Double Din Radio Fascia Flat Black Airvents Lever Titanium Chrome Door Handle Fabric Door Ornament Chrome HVAC Knob Titanium Chrome Fabric Seat Gear Knob Garnish Executive Sales talk
INTERIOR PREMIUM VARIANT & SPECIAL EDITION Titanium Chrome Centre Panel Touch Screen Radio Fascia Chrome Airvents Lever Titanium Chrome Door Handle Leather-like Door Ornament Chrome HVAC Knob Titanium Chrome Semi-leather Seat Titanium Chrome Gear Knob Garnish Steering Garnish Premium Sales talk
INTERIOR SUMMARY Standard Executive Premium Flat Black Finishing Titanium Chrome Finishing Titanium Chrome Finishing Fabric Upholstery Semi Leather Upholstery Fabric Upholstery 2-DIN Touchscreen Headunit 2-DIN Headunit 1-DIN Headunit Available in 3 variants, each with its own character. Sales talk
INTERIOR PROTON INFOTAINMENT SYSTEM NEW *1-DIN radio (AM/FM) with CD & MP3 player Bluetooth, USB & iPod connectivity 2-DIN radio (AM/FM) with CD & MP3 player Bluetooth, USB & iPod connectivity CARRY OVER IRIZ’S AUDIO/MULTIMEDIA SYSTEM Allow driver & passenger to enjoy a wide variety of in car entertainment & Sales talk internet surfing.
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