2016 Persona Sales Training P2-31A Published by: PROTON Learning - - PowerPoint PPT Presentation

SLIDE 1

2016 Persona

Sales Training P2-31A

Published by: PROTON Learning & Coaching 23 Aug 2016 Revision: 7.3

SLIDE 2

CONTENT

General Page Introduction 3 Persona History 4 Equipment List 5 Product Highlights Page Exterior 8 Interior 16 Convenience 22 Engine 30

Disclaimer – all information, illustrations and product descriptions contained in this document are correct at time of publication. We, however reserve the right to make the changes at any time without prior notice or obligation. For internal use only, not for external distribution. Aug 2016, PROTON Learning & Coaching

Transmission 32 Chassis 33 Safety 41 Sales Highlights Page Marketing Branding Strategy 52 Market Trend 53 Competitor Comparison 54 Comparison (Current Persona) 56 Comparison Specs 57

SLIDE 3

Exterior

PRODUCT HIGHLIGHTS

General General

• Introduction
• History
• Equipment List

SLIDE 4

The Design Concept is Sporty & Executive Sales talk INTRODUCTION

GENERAL

SLIDE 5

2011 2012 2013 2014

Persona

Launched: Aug ‘07

2010 2009 2008 2007

Mar ’10 Elegance

• New Bodykit
• New front grille
• New FR/RR bumpers
• New LED rear tail lamp
• New Interior finishing

2015 2016 2017

Aug ’08 SE

• Leather upholstery
• New alloy wheel
• Smoked headlamps
• Cruise control
• Body kit

Nov ’13 SV

• Dual air bags
• ABS & EBD
• 4 disc brakes
• 15” Alloy Wheels

Jul ’14 Executive

• Bodykit
• Door visor
• Leather Upholstery

Aug ’16 FMC

• Platform (IRIZ)
• 1.6L VVT engine
• 5* ASEAN NCAP
• Competitive features

GENERAL

HISTORY

SLIDE 6

EQUIPMENT LIST

GENERAL

EXTERIOR

• 185/55 R15 alloy wheels
• Temporary spare tyre
• Body color bumpers

INTERIOR

• 3 cup holders

SAFETY & SECURITY

• Alarm system
• Central door locking
• Dual airbags
• Front seat belt reminder

COMFORT & CONVENIENCE

• Electric Power Steering
• Height adjustable steering
• Front & rear power window
• Auto down driver window
• Reverse sensor
• Front sensor
• Adjustable anchorage front seat belts
• Electric adjustable side mirror
• Manual fold side mirror
• Driver seat height adjuster

ENTERTAINMENT

• 1 Din Radio/CD with MP3
• Bluetooth connectivity, USB port and

iPod connectivity.

• 2 speakers

S-LINE

EXTERIOR

• > 195/55 R15 alloy wheels
• > Premium spoiler

INTERIOR + Leather finishing + Leather seats SAFETY & SECURITY + Side airbags + Curtain airbags + Rear seat belt reminders + Power window with anti-trap COMFORT & CONVENIENCE + Push start-stop button + Passive keyless entry

• > Electric fold side mirrors

OTHERS + Auto headlight

P-LINE

EXTERIOR + Executive spoiler INTERIOR + 60:40 foldable rear seat

• > Standard type fabric

COMFORT &CONVENIENCE + Steering wheel with audio switches + 2 USB ports at rear console + Front fog lamp OTHERS + Follow home lamp ENTERTAINMENT

• > 2 Din Radio/CD with

MP3 compatibility

• > Bluetooth connectivity,

USB port and iPod connectivity.

• 4 speakers

E-LINE

5 Star ASEAN NCAP

• ESC
• Seat belt reminder for

front passenger

+ +

SLIDE 7

WARRANTY

GENERAL

Basic Warranty Items 5 Years or 150,000 km, whichever occurs first. + 3 years Free service (parts & labour charge) Specific Warranty Items 10 Years or 250,000 km, whichever occurs first (power window system) 1 Year or 20,000 km, whichever occurs first (Battery & exhaust system) Anti Perforation 7 Years from the date of first registration.

SLIDE 8

Product Highlights

• Exterior
• Interior
• Convenience
• Engine
• Chassis
• Safety

SLIDE 9

The front face is bold and has strong presence Sales talk

FRONT VIEW

EXTERIOR “Distinctive Face”

Stylish headlamp connected to the front grille and wing for a distinctive look. Single graphic design with Proton Wings - strong presence of Proton Design DNA enhances the visual width of the car. Bold air intake for effective performance while giving a bold look to the front fascia.

SLIDE 10

The rear design is sporty and has a strong, modern look Sales talk

REAR VIEW

EXTERIOR “Sporty Image”

Lower diffuser image is aggressive looking and lifts the rear end proportionately. Inventive surface treatments is refreshing and modern. Sweeping rear lamp treatment lends a modern look and provides a strong character to the rear end.

SLIDE 11

.a The long wheelbase and sweeping roof line create a modern, unique look. Sales talk

EXTERIOR

SIDE VIEW

Sweeping roof line for excellent aerodynamic flow. Wing mirror on body gives space to the glass area thus providing generous visibility for the driver. Unique sculptured side feature on the door serves to balance the features on the side and lends a sporting character. Long wheelbase with short overhangs gives better leg room and a compact exterior Wide and tall glasshouse gives excellent all-round visibility for occupants.

“Sleek Silhouette”

Sales talk

SLIDE 12

Available in 3 variants, each with its own character. Sales talk

EXTERIOR

FRONT OVERVIEW BY VARIANT

Premium

New 15” inch Alloy Wheel (5-Spoke) Finishing - Luxe Silver Fog Lamp Chrome PROTON wing

Executive

New 15” inch Alloy Wheel (5-Spoke) Finishing - Kaiser Silver Fog Lamp Chrome PROTON wing

Standard

New 15” inch Alloy Wheel (5-Spoke) Finishing - Kaiser Silver Chrome PROTON Wing Black Side Mirror & Door Handles

SLIDE 13

Available in 3 variants, each with its own character. Sales talk

EXTERIOR

REAR OVERVIEW BY VARIANT

Premium

Trunk Lid Spoiler Active Antenna Chrome Trunk Lid Garnish

Executive

Trunk Lid Spoiler Passive Antenna Chrome Trunk Lid Garnish

Standard

Passive Antenna Door Sash - Body Colour Chrome Trunk Lid Garnish

SLIDE 14

Available in 6 dynamic colours. Sales talk

EXTERIOR

EXTERIOR COLOURS

Midnight Black (M) Silver Moon Dust (M) Fire Red (M) Carnelian Brown (M) Cotton White (S) Sterling Silver (M)

NEW

SLIDE 15

Length 4410 (+23) mm Width 1702 (-20) mm Height 1475 (-79) mm Wheel base 2550 (-5) mm

Vios

Length 4440 (+53) mm Width 1695 (-27) mm Height 1495 (-59) mm Wheel base 2600 (-25) mm

City

Length 4384 (-3) mm Width 1699 (-23) mm Height 1466 (-88) mm Wheel base 2552 (-3) mm

Polo

Length 4425 (+38) mm Width 1695 (-25) mm Height 1505 (-49) mm Wheel base 2600 (+45) mm

Almera

EXTERIOR

EXTERIOR DIMENSION COMPARISON

Large, spacious & comfort Sales talk

1554 mm 2555 mm Width 1722 mm 4387 mm

New Persona Honda City Toyota Vios Polo Sedan Persona

SLIDE 16

EXTERIOR

EXTERIOR DIMENSION COMPARISON

Front Legroom Rear Legroom

Head room New Persona Diff Persona IRIZ Honda City Toyota Vios Front 1002 +4 998 1002 900 900 Rear 983

• 1

984 983 852 822 Luggage Volume (Litres) New Persona Diff Persona IRIZ Honda City Toyota Vios VW Polo Sedan 510 +80 430 215 536 476 454 Legroom New Persona Diff Persona IRIZ Honda City Toyota Vios Front ( F ) 892

• 28

920 892 893 922 Rear ( G ) 770 +10 760 770 920 806 F + G 1667

• 13

1680 1662 1813 1728 Shoulder room New Persona Diff Persona IRIZ Honda City Toyota Vios Front 1361 +14 1347 1361 1376 1340 Rear 1340 +5 1335 1340 1330 1320

Best in class

SLIDE 17

INTERIOR

MAIN EQUIPMENT Stylish & practical interior design which is a joy to be in. Sales talk

“Stylish Practicality”

Smart centre panel design integrates air

• utlets and audio functions to become a

dominant character of the interior. Stitching treatment on the I/P adds finesse & high perceived value to the

• verall feel of the cabin.

Large HVAC knobs for ease of operation. Modern 3 spoke steering wheel design feels good to hold. Sculpted seats not only look sporty & comfortable but also gives excellent lateral support. Two tone interior for sense of richness & spaciousness. Improved gear knob design with side button for better usability.

SLIDE 18

INTERIOR

STANDARD VARIANT

Standard Sales talk

Single Din Radio Fascia (integrates with utility compartment) Flat Black Centre Panel Titanium Chrome Door Handle Chrome HVAC Knob Fabric Seat Titanium Chrome Gear Knob Garnish Non-Fabric Door Ornament Flat Black Cover Meter Cluster Flat Black Airvents Lever

SLIDE 19

INTERIOR

EXECUTIVE VARIANT

Executive Sales talk

Double Din Radio Fascia Titanium Chrome Centre Panel Titanium Chrome Door Handle Chrome HVAC Knob Fabric Seat Titanium Chrome Gear Knob Garnish Fabric Door Ornament Flat Black Airvents Lever

SLIDE 20

INTERIOR

PREMIUM VARIANT & SPECIAL EDITION

Premium Sales talk

Touch Screen Radio Fascia Titanium Chrome Centre Panel Titanium Chrome Door Handle Chrome HVAC Knob Semi-leather Seat Titanium Chrome Gear Knob Garnish Chrome Airvents Lever Titanium Chrome Steering Garnish Leather-like Door Ornament

SLIDE 21

INTERIOR

SUMMARY

Available in 3 variants, each with its own character. Sales talk

Premium

Titanium Chrome Finishing Semi Leather Upholstery 2-DIN Touchscreen Headunit

Executive

Titanium Chrome Finishing Fabric Upholstery 2-DIN Headunit

Standard

Flat Black Finishing Fabric Upholstery 1-DIN Headunit

SLIDE 22

INTERIOR

PROTON INFOTAINMENT SYSTEM Allow driver & passenger to enjoy a wide variety of in car entertainment & internet surfing. Sales talk

NEW *1-DIN radio (AM/FM) with CD & MP3 player Bluetooth, USB & iPod connectivity

CARRY OVER IRIZ’S AUDIO/MULTIMEDIA SYSTEM

2-DIN radio (AM/FM) with CD & MP3 player Bluetooth, USB & iPod connectivity

SLIDE 23

INTERIOR

PROTON INFOTAINMENT SYSTEM Allow driver & passenger to enjoy a wide variety of in car entertainment & internet surfing. Sales talk

2-DIN 6.2” Touch screen Multimedia system with navigation AM/FM radio with CD, DVD & MP3 player Bluetooth, USB, iPod & internet connectivity Internal 4GB memory card

SLIDE 24

CONVENIENCE

ECO DRIVE ASSIST

ECO Indicator (in Meter Combination). Driver assistance to drive at economic way With ECO Indicator can save up to fuel consumption.

Raise driver awareness toward environmentally considerate driving and contribute to fuel economy. Sales talk

1st in Proton

METER CLUSTER

SLIDE 25

• 1. Accelerator Pedal
• 2. Engine Speed

3.Gear Position

• 4. Fuel Injection

Hysteresis

EMS

ECO Mode Indicator Function

METER CLUSTER

0 % – 55% 1300RPM – 3500RPM 5MT: 2nd – 5th CVT: 3rd – 6th 0 l/h – 11.0 l/h

Remark: Fuel injection in EMS calculation is not same as IFC display at Meter Cluster due to different resolution

ECO mode indicator is driver assistance to drive at economic way. The ECO mode indicator lamp status will be switch on if all the following conditions are satisfied for calibration parameter <1> to <4>

Remark: ECO indicator connection to meter cluster Saga R  Hardwire

ECO Drive Assist ; INPUT PARAMETER

AIR FUEL SYSTEM

SLIDE 26

Normal entry Pressing lock/unlock button

• n key fob.

Press unlock > 2 seconds to release tailgate. Passive entry Key fob has to be within 1m from the door/tailgate. To unlock/lock, press once on door handle switch. To open tailgate, press tailgate switch.

CONVENIENCE

PROTON KEYLESS ENTRY SYSTEM – PKE

1 m 1 m

Carry over Iriz

SLIDE 27

If remote battery drain: Locate key fob on SSB surface Ensure gear at P or N (CVT), press brake and press SSB.

CONVENIENCE

PROTON KEYLESS ENTRY SYSTEM – KEYLESS START

Easy and convenience to start the engine. Sales talk

Passive start Key fob has to be inside cabin area Ensure gear at P or N (CVT), press brake and press SSB.

SLIDE 28

CONVENIENCE

GEAR SHIFT LOCK FOR PREMIUM VARIANT

Note:

• 1. All variants for MT must press the clutch

pedal in order to start the engine.

• 2. For Anti-Theft protection (1.6 premium

MT), place the gear shift lever to R by pressing the clutch pedal before or after stop the engine. This is to lock the gear (Gear Shift Lock) since this variant not come with Steering Lock function.

SLIDE 29

VEHICLE IN LOCK CONDITION PRESS UNLOCK BUTTON OUTSIDE MIRROR UNFOLD

CONVENIENCE

AUTO FOLD SIDE MIRROR

Allow convenient side mirror folding whenever required Sales talk

SLIDE 30

VEHICLE RUNNING / IGN ON STOP ENGINE / IGN OFF TURN COLUMN SWITCH LIGHTINGS TO POSITION / LOW BEAM AND BACK TO OFF AGAIN

* WITHIN 10 MINS

HEADLAMP ON 30 Second

CONVENIENCE

VEHICLE FOLLOW HOME LIGHT Provides a brief moment of lighting for the occupants to find their way home in the dark Sales talk

SLIDE 31

COMFORT & CONVENIENCE

OTHER FEATURES

Grocery Hooks Rear USB Charger Leather Upholstery 10 Compartments Super-Flex Frameless Wiper 7 Bottle Holders

More Exclusive and convenience to customers Sales talk

SLIDE 32

COMFORT & CONVENIENCE

OTHER FEATURES

Driver Seat Height Adjuster Remote Trunk Release

Practical yet easy and convenience. Sales talk

Headlamp Leveling 60:40 Foldable Seat 510 Liter Boot Space

SLIDE 33

Engine code 4P-H 1.6VVT Displacement (cc) 1597 Bore x stroke (mm) 76 x 88 Compression ratio 10.1 Power 80kW (107hp) @ 5750 Torque 150Nm @ 4000 Fuel RON 95 Exhaust emission EU 3

ENGINE

VARIABLE VALVE TIMING (VVT)

Variable Valve Timing (VVT) give more power and better fuel efficiency Sales talk

VVT Module

SLIDE 34

90 100 110 120 130 140 150 160 170 180 1000 1500 2000 2500 3000 3500 4000 4500 5000 5500 6000 6500

CamPro 1.6 CPS CamPro 1.6 IAFM+ New 1.6 VVT

“SHIFT LEFT”

• The new 1.6 VVT curves shifts to left of 1.6 IAFM+ engine
• Engine revs lower, consumes 10% less fuel (6.1 litre/100km)
• Eco indicator further encourage driving more efficiently

“SHIFT UP”

• The new 1.6 VVT curves sits above of 1.6 IAFM+ engine
• Engine produce more power, gives 5% better performance

(11.5  10.9 sec 0-100 km/h

Torque Curve 1.6VVT vs. 1.6 IAFM+ Benefit of Adopting 1.6 VVT Into New Persona Nm rpm

ENGINE

IMPROVEMENT ON FUEL EFFICIENCY

SLIDE 35

TRANSMISSION

CONTINOUSLY VARIABLE TRANSMISSION (CVT)

Seamless drive and lower fuel consumption. Sales talk

CVT continuously controls the variable pulleys diameter and changes the gear ratio. Stepless gear shifting can avoid shift shock. Smooth acceleration. Lower fuel consumption.

SLIDE 36

Rack and pinion steering gear Steering wheel Steering column Intermediate shaft Servo unit

CHASSIS

ELECTRIC POWER STEERING SYSTEM

Works by using electronically controlled electric motor Consume over 85% less power than hydraulic steering Reduced fuel consumption Save weight due to less component used

Ensure smooth respond and greater fuel efficiency Sales talk

SLIDE 37

CHASSIS

SUSPENSION

Excellent ride and handling. Sales talk

McPherson Strut type front suspension, with coil spring and stabilizer bar Torsion beam axle type rear suspension, with coil spring

SLIDE 38

Front brakes are 14-inch, ventilated disc type Rear brakes are 8-inch, drum type

Effective braking. Sales talk

CHASSIS

BRAKES

SLIDE 39

SAFETY FEATURES

5 STAR RATING NCAP REINFORCED SAFETY STRUCTURE (RESS) AIRBAG ELECTRONIC STABILITY CONTROL (ESC) ANTI LOCK BRAKE SYSTEM (ABS) ELECTRONIC BRAKE DISTRIBUTION (EBD) TRACTION CONTROL SYSTEM (TCS) HILL HOLD ASSIST (HHA) BRAKE ASSIST (BA) OTHER SAFETY FEATURES

SLIDE 40

SAFETY

SLIDE 41

SAFETY

NCAP RATING – 5 STAR RATING

Ensures the safety of all the occupants in most driving condition Sales talk

SLIDE 42

CHASSIS

BODY STRUCTURE – HOT PRESS FORMING

. Sales talk 5X Stronger

• Compared to normal galvanised of

any car

• 1470 Mega Pascal (Mpa) in critical

sections. Hot Press Forming (HPF) Technology This technology produces a high tensile strength part to ensure better torsional body rigidity yet retaining ideal weight for better fuel efficiency. It is designed to meet ECE Regulation.

TOTAL 7 PARTS

Better torsional body rigidity yet retaining ideal weight and complying to stringent domestic and international crash requirements. Sales talk

SLIDE 43

CHASSIS

BODY STRUCTURE – ULTRA HIGH STRENGTH STEEL & ROLL FORMING

Better torsional body rigidity yet retaining ideal weight and complying to stringent domestic and international crash requirements. Sales talk Benefits: Permits processing high and ultra high strength sheet metal. Contribute to weight reduction. 1180 mega pascal (Mpa) in critical section.

TOTAL 7 PARTS

SLIDE 44

SAFETY

VEHICLE DYNAMIC CONTROLS (VDC)

SLIDE 45

• Fig. 3 – How VDC work during under steer and over steer situation

SAFETY

ELECTRONIC STABILITY CONTROL Improve the safety of a vehicle’s stability by detecting & reducing loss of traction. Sales talk

Electronic Stability Control (ESC) optimizes vehicle stability while cornering. When the car begin to skid due to a sudden change in steering, or on the road surface, ESC help the driver retain vehicle control

SLIDE 46

SAFETY

TRACTION CONTROL SYSTEM (TCS)

To produce stabilized torque at driven wheel running with the highest slip / reduce slip at both driven wheels.

Prevent loss of traction between the wheels and the road. Sales talk

SLIDE 47

SAFETY

ANTI LOCK BRAKING SYSTEM (ABS) Prevent brake from locking up during emergency braking and shortens the braking distance. Sales talk

Brake pressure modulator to AVOID LOCKING WHEELS when braking and to avoid uncontrolled skidding.

SLIDE 48

SAFETY

ELECTRONIC BRAKE DISTRIBUTION (EBD)

Electronic Brake Distribution (EBD) work to prevent overbraking

• f the rear wheels by adjusting rear brake pressure close to the

ideal brake force distribution curve.

Ensure effective braking hence reducing the braking distance Sales talk

SLIDE 49

SAFETY

BRAKE ASSIST

BA supports the driver to reach the shortest possible stopping distance in panic braking situations, by building up the maximum necessary brake pressure.

Additional force is automatically applied during emergency braking so that the car stops in the shortest possible distance. Sales talk

SLIDE 50

SAFETY

HILL HOLD ASSIST To prevent vehicle from moving in reverse motion at slope Sales talk

Hill Hold Assist (HHA) works as temporary drive-off assistance during drive-off situations on an incline. HHA offers a comfort improvement in common every day situations (e.g. stop & go traffic, doing parking maneuvers, parallel parking, drive off in reverse uphill) by preventing the typical rolling tendency

• f the vehicle during the drive-off phase.

With HHA Without HHA

SLIDE 51

SAFETY

DUAL PRE-TENSIONER WITH LOAD LIMITER SEAT BELT

Dual Pre - tensioner - Hold the driver and front passenger firmly in their seats immediately after collision. Load Limiter - Once pre-tensioner of retractor is activated, the seatbelt is pulled back. Then load limiter would act as a certain pulling load is achieved and releases back the seatbelt as to prevent chest being compressed more then it should.

Dual Pre-Tensioner pulling direction

To secure the occupant against harmful movement that may result during a collision or a sudden stop Sales talk

Seat Belt Reminder for all Occupant

SLIDE 52

FRONT, SIDE AND CURTAIN AIRBAGS SAFETY

SRS AIRBAG – SIDE & CURTAIN FOR PREMIUM

Supplemental Restraint System (SRS) Airbag system is designed to supplement the seatbelt system and improve occupant protection in certain type of vehicle collision.

Its purpose to minimize injuries to occupants during crash and provide protection to their bodies Sales talk

SLIDE 53

SAFETY

OTHER FEATURES

ISOFIX & Top Tether Impact Sensing Door Unlock Reverse Camera

Sales talk

Whiplash Protection Headrest Front & Reverse Parking Sensor

SLIDE 54

Sales Highlights

• Marketing Branding Strategy
• Market Trend
• Competitors
• Competitor Comparison
• Dimension

SLIDE 55

54

Product concept : MODERNITY ON THE GO Target market : Established small family (main car) who prefers

• Stylish & modern exterior styling
• Practical and up to date features
• International safety & quality standards

Communication Strategy: Brand Positioning: For young active Malaysians, New Persona matches your modern lifestyle, with a stylish design that brings you and your family so much value. It has the latest “connectivity” that keeps you always connected

• n-the-go and at the same time offers you the best-in-class safety

features that protects you and your family. √Modern Design √Innovative Features √Safety √Practicality

SALES HIGHLIGHTS

MARKETING BRANDING STRATEGY

SLIDE 56

C Segment Top 5 2010 2011 2012 2013 2014 2015 1st Persona 44,391 Persona 46,415 Persona 30,890 Preve 20,825 Persona 13,796 Preve 9,781 2nd Civic 9,153 Inspira 9,840 Preve 19,610 Persona 20,154 Preve 12,303 Altis 7,847 3rd Altis 6,424 Civic 6,553 Civic 7,541 Civic 4,116 Suprima S 5,641 Persona 5,958 4th Forte 5,209 Forte 5,731 Forte 6,669 Altis 3,727 Civic 5,060 Civic 3,389 5th Sylphy 4,583 Altis 5,612 Inspira 3,359 Forte 3,140 Altis 5,030 Suprima 1,104

Source : Segment Y

Domestic : C Segment Top 5 Models

• Vs. Total C Segment

4 years top selling model : Persona 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 0% 20% 40% 60% 80% 100% 120% 2010 2011 2012 2013 2014 2015 Others Suprima Preve Inspira Sylphy Forte Altis Civic Persona Total Volume

SLIDE 57

High End Family Young Entry

Modernity on the go

4-door Sedan

SALES HIGHLIGHTS

PRODUCT POSITIONING

SLIDE 58

Model New Persona VIOS CITY ALMERA BEZZA

Dimension

Length 4,387 4,410 4,440 4,425 4,150 Width 1,722 1,700 1,695 1,695 1,620 Height 1,554 1,475 1,477 1,510 1,510

Wheelbase

2,555 2,550 2,600 2,600 2,455 Luggage area (L) 510 506 536 490 508 Kerb Weight 1,155 1,210 1,050 1,095 1,075 1,106 1,020 865 930 (min. kg) Engine Size 1.6L VVT 1.5L 1.5L 1.5L 1.0L / 1.3L

• Max. output

Hp 107 107 118 100 65 / 95 Power Per Ton 92.6 101.9 109.2 98 75 / 102

• Max. torque

Nm 150 141 145 139 91 /121 Torque Per Ton 124 134.3 134.9 132 105 / 130 Fuel consumption *5.6L / 6.1L /100km *6.2L/100km *5.7L/100km **6.7L/100km *4.4L / 4.8L 100km

• New Persona has the bigger luggage volume than current Persona and will be competitive with others.
• FC is slightly improved too but still not competitive with others.

*NEDC **JC08

SALES HIGHLIGHTS

COMPETITOR COMPARISON – TECHNICAL DATA

MT/CVT

SLIDE 59

New Persona Current Persona Almera Vios City

Price (RM) 45.5 48.5 50.5 53.5 71.7-74.5 81.5 84.6 77.9- 81.9 87.6 93.4 97.9 76.1 79.3 84.6 92 STD MT STD AT EXEC AT PREM AT SV MT SV AT EXEC MT EXEC AT E V VL J E G TRD S S+ E V Steering Motion EPS Hydraulic

Electric

Motion EPS Electric Steering Adjust Tilt Tilt

Tilt

Tilt Tilt & telescopic Steering Audio Switches

• √

√

• √

√

• √
• √

√

• √

√

Projector Headlights

• √

√

• DRL
• √
• Front Fog Lamp
• √

√

• √

√

• √
• √

√ √

• √

Rear Fog Lamp

√ √ √ √

• √

√ √ √

• LED Rear Combi Lamp
• √

√ √ √

• Follow Home Lamp
• √

√

• Head-up Display
• Drive Select

ECO Indicator

• ECO Indicator

ECON Button

Engine Push Start/ Stop

• √
• √
• √

√

• √

√ Passive Keyless Entry

• √
• √

√ √ √ √

• √

√ Built-in GPS

• √
• Optional with mirror

function

• DVD Player
• √
• Rear USB Charger
• √

√

• Cruise Control
• √

Auto Head Light

• √
• Headlight Levelling

√ √ √ √

• √

√ √ √

• Remote Trunk Release

√ √ √ √

• √

√ √ √ √ √ √ √ √

• Diff. from current

Advantage Disadvantage

SALES HIGHLIGHTS

COMPETITOR COMPARISON – CONVENIENCE Improvement over current Persona and competitive with competitors; Vios, City & Almera Sales talk

SLIDE 60

New Persona Current Persona

Almera

Vios City

Price (RM) 45.5 48.5 50.5 53.5 71.7- 74.5 81.5 84.6 77.9- 81.9 87.6 93.4 97.9 76.1 79.3 84.6 92.0 Safety

S MT S AT E AT P AT SV MT SV AT E MT E AT E V VL J E G TRD S S+ E V

ABS + EBD

√ √ √ √ √ √ √ √

√ √ √

√ √ √ √ √ √ √ √

Brake Assist (BA)

√ √ √ √

• √

√ √

√ √ √ √ √ √ √ √

Rear Disc Brake

• √

√ √ √

• √

√

• ESC

√ √ √ √

• √

√

Traction Control (TC)

√ √ √ √

• √

Electronic Gear Shift Lock

• √
• √

√

• √

√

Hill-stop assist

√ √ √ √

• √

√

Front Airbags

√ √ √ √ √ √ √ √

Driver √ √

√ √ √ √ √ √ √ √

Side Airbags

• √
• √

Curtain Airbags

• √
• √

ISOFIX & Top Tethered

√ √ √ √

• √

√ √

ISOFIX ISOFIX ISOFIX ISOFIX ISOFIX ISOFIX ISOFIX ISOFIX

Dual Pretensioner Seat Belt

√ √ √ √

• Power Window Anti-Trap

(Driver's)

• √

√ √ √

• Reverse Camera
• √
• Optional
• Front Sensor

√ √ √ √

• Reverse Sensor

√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

• Diff. from current

Advantage Disadvantage

SALES HIGHLIGHTS

COMPETITOR COMPARISON – SAFETY Safety Features are competitive with Vios & City. Sales talk

SLIDE 61

New Persona Current Persona Almera Vios City Price (RM) 45.5 48.5 50.5 53.5 71.7- 74.5 81.5 84.6 77.9- 81.9 87.6 93.4 97.9 76.1 79.3 84.6 92.0 Comfort STD MT STD AT EXEC AT PREM AT SV MT SV AT EXEC MT EXEC AT E V VL J E G TRD S S+ E V

Alloy Wheel

√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

Tyre Size

15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 16"

Bodykit

• √

√

• √
• Spoiler
• √

√

• √

√

• √
• Leather-wrap Steering Wheel
• √
• √

√

• √

√

• √

Leather Upholstery

• √
• √

√

• √

√

• Touchscreen Audio System
• √
• Optional accy.
• √

Radio /CD/ MP3

√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ 1Din √ √ √

USB / AUX Jack

√ √ √ √ √ √ √ √ AUX AUX AUX √ √ √ √ √ √ √ USB

Bluetooth

• √

√

• √

√ √ √ √ √ √ √ √ √ √

• No. of Speakers

2 2 4 4 2 2 2 2 4 4 4 4 4 6 6 4 4 4 8

Auto Air-cond Control

• √
• √

WM with turn signal

√ √ √ √ √ √ √ √

• √

√ √ √

• √

√

Electric Fold Mirror Housing

• AUTO
• √

√ √

• √

Auto

Driver Seat Height Adjuster

√ √ √ √

• √

√

• √

√ √ √ √ √ √ √ √

Driver Seat Arm Rest

• √

√ √ √

• √

√

Rear A/C Ventilation

• √

√

Rear Seat Armrest

• √

√ √

• √

√ √

• √

√

Rear Seat 60:40 Folding

• √

√

• √

√ √

• √

√

• Diff. from current

Advantage Disadvantage

SALES HIGHLIGHTS

COMPETITOR COMPARISON – COMFORT On par with competitors in overall. However, competitors have more cutting edge in certain areas such as entertainment system (speakers), alloy wheel size and rear AC vents (CITY) Sales talk

SLIDE 62

Thank You