X MINDHUNTERS USER NEEDS ANTICIPATION BASED ON EVIDENCE Janine - - PowerPoint PPT Presentation

▶

Aug 30, 2022 766 likes •1.03k views

X MINDHUNTERS USER NEEDS ANTICIPATION BASED ON EVIDENCE Janine Lee World IA Day 2019 Zurich, Feb. 23th New Project! User-Centered Project empathy think about the user think hard! sketch a persona done! your persona ?

SLIDE 1

X MINDHUNTERS

USER NEEDS ANTICIPATION BASED ON EVIDENCE

Janine Lee World IA Day 2019 Zurich, Feb. 23th

SLIDE 2

SLIDE 3

New Project!

SLIDE 4

User-Centered Project ✗ empathy ♡ ✗ think about the user ✗ think hard! ✗ sketch a persona

done!

SLIDE 5

your persona

SLIDE 6

your persona

?

actual person

SLIDE 7

More distance from the users brings you closer to their needs. It urges you to stop assuming but start asking.

SLIDE 8

Investigative Technique Nr. ①

The Interview

SLIDE 9

“The Interview”

SLIDE 10

“The Interview”

people lie, actions don’t...

SLIDE 11

Investigative Technique Nr. ②

Observation

SLIDE 12

“Observation”

08:36 user opens app 08:37 scrolls down a bit 08:38 user leaves single user explorer

SLIDE 13

Investigative Technique Nr. ③

Evidence Collection

SLIDE 14

“Evidence Collection”

feature value

feature X feature Y

SLIDE 15

Investigative Technique Nr. ④

Forensic Science

SLIDE 16

“Forensic Science”

experiment schedule

Scheduled in Progress Ready for Analysis test X

a/b test [hypothesis] [end date]

test Y

pre-post [hypothesis] [end date]

SLIDE 17

Investigative Technique Nr. ⑤

Profiling

SLIDE 18

“Profiling”

clustering vs. describing variables

clustering variable describing variable

rganized

disorganized

SLIDE 19

Investigative Technique Nr. ⑥

Investigation Board

SLIDE 20

“Investigation Board”

SLIDE 21

“Investigation Board” atomic research

SLIDE 22

SLIDE 23

Let’s become Mindhunter Legends!

We’re hiring!

SLIDE 24

Thanks!

Connect?

✗

linkedin.com/in/jlee-dataiskey

✗

analyticscamp.ch