PRODUCT PROPOSAL Sarah Newbery CONSUMER PERSONA Name Anna Age - PowerPoint PPT Presentation

PRODUCT PROPOSAL Sarah Newbery

CONSUMER PERSONA Name Anna Age 21 Gender Female 3 rd year of study at the University of Education Canberra. Completing a communications degree ~$300/week from part time work in Income a sales assistant position Nationality Australian •Moderate-high, a comfortable lifestyle Socio-economic status •Lives at home •She finances extraneous purchases

CONSUMER PERSONA •Outgoing with many strong friendships at her work and university. Social group status •Work or university are her main sources of social activity. •Well-developed self-image •Flexibility of her university schedule allows her with the time to do the Personality and Self-image things she is interested in, such as working and spending time with her family •Tertiary study is essential for achieving her dream career •Very family oriented Beliefs •Prides herself on being a great gift- giver, something she has learnt from her mother and grandmother who also give the best gifts.

CONSUMER PERSONA •“Finding work/life balance is really important” •“Christmas is a really fun time of the year, I always look forward to giving Attitudes and receiving gifts” •“Appearance is everything, people judge books by their cover” •“I am willing to pay extra for quality” •Takes great pride in her image and seeks out quality items that will last, over cheap items that will wear out quickly. Lifestyle Motivations •Does what she can to minimise her environmental impact, ie. recycling where possible, using reusable drink bottles and “Keep Cups”.

CONSUMER PERSONA •Anna loves spending time with her family •Watching TV and social media Interests/Hobbies •Interested in her physical health and fitness. She like to exercise but she doesn’t get the opportunity to do it consistently given her busy schedule. •Anna likes to watch TV, specifically Media read/watched/listened to ‘catch-up’ replays and Netflix

Keyring Moodboard

Luggage Tag Moodboard

REFERENCE LIST Behance. 2017. ‘KKBOX Luggage/Name Tag Package’. Behance . Accessed August 29. https:// www.behance.net/gallery/14056643/KKBOX-LuggageName-Tag-Package. ‘CANVAS LUGGAGE TAG: WORLD’. 2017. kikki.K . Accessed August 29. http://www.kikki- k.com/canvas-luggage-tag-world. ‘CLOTH GIFT BAG WHITE SMALL: DOTS’. 2017. kikki.K . Accessed August 29. http:// www.kikki-k.com/cloth-gift-bag-white-small-dots. Kinder, Sarah. 2011. ‘Hallway Storage’. Junior Rooms . September 20. http:// www.juniorrooms.co.uk/storage/hallway-storage/. ‘LEATHER KEY RING HEART : PINK’. 2017. kikki.K . Accessed August 29. http://www.kikki- k.com/leather-key-ring-heart-pink. ‘LEATHER LUGGAGE TAG: WORLD’. 2017. kikki.K . Accessed August 29. http://www.kikki- k.com/leather-luggage-tag-world. ‘Personalised Leather Child’s Drawing Key Ring’. 2017. Notonthehighstreet.com . Accessed August 29. https://www.notonthehighstreet.com/holduponheart/product/your-doodle-leather-keyring. ‘Pom Pom Keyrings’. 2017. Portmans . Accessed August 29. http://www.portmans.com.au/shop/ en/portmans/pom-pom-keyrings