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PRODUCT PROPOSAL
Sarah Newbery
PRODUCT PROPOSAL Sarah Newbery CONSUMER PERSONA Name Anna Age - - PowerPoint PPT Presentation
PRODUCT PROPOSAL Sarah Newbery CONSUMER PERSONA Name Anna Age - - PowerPoint PPT Presentation
PRODUCT PROPOSAL Sarah Newbery CONSUMER PERSONA Name Anna Age 21 Gender Female 3 rd year of study at the University of Education Canberra. Completing a communications degree ~$300/week from part time work in Income a sales assistant
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CONSUMER PERSONA
Name Anna Age 21 Gender Female Education 3rd year of study at the University of
- Canberra. Completing a
communications degree Income ~$300/week from part time work in a sales assistant position Nationality Australian Socio-economic status
- Moderate-high, a comfortable
lifestyle
- Lives at home
- She finances extraneous
purchases
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CONSUMER PERSONA
Social group status
- Outgoing with many strong friendships
at her work and university.
- Work or university are her main
sources of social activity. Personality and Self-image
- Well-developed self-image
- Flexibility of her university schedule
allows her with the time to do the things she is interested in, such as working and spending time with her family Beliefs
- Tertiary study is essential for achieving
her dream career
- Very family oriented
- Prides herself on being a great gift-
giver, something she has learnt from her mother and grandmother who also give the best gifts.
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CONSUMER PERSONA
Attitudes
- “Finding work/life balance is really
important”
- “Christmas is a really fun time of the
year, I always look forward to giving and receiving gifts”
- “Appearance is everything, people
judge books by their cover”
- “I am willing to pay extra for quality”
Lifestyle Motivations
- Takes great pride in her image and
seeks out quality items that will last,
- ver cheap items that will wear out
quickly.
- Does what she can to minimise her
environmental impact, ie. recycling where possible, using reusable drink bottles and “Keep Cups”.
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CONSUMER PERSONA
Interests/Hobbies
- Anna loves spending time with her
family
- Watching TV and social media
- Interested in her physical health and
- fitness. She like to exercise but she
doesn’t get the opportunity to do it consistently given her busy schedule. Media read/watched/listened to
- Anna likes to watch TV, specifically
‘catch-up’ replays and Netflix
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Keyring Moodboard
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Luggage Tag Moodboard
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REFERENCE LIST
- Behance. 2017. ‘KKBOX Luggage/Name Tag Package’. Behance. Accessed August 29. https://
www.behance.net/gallery/14056643/KKBOX-LuggageName-Tag-Package. ‘CANVAS LUGGAGE TAG: WORLD’. 2017. kikki.K. Accessed August 29. http://www.kikki- k.com/canvas-luggage-tag-world. ‘CLOTH GIFT BAG WHITE SMALL: DOTS’. 2017. kikki.K. Accessed August 29. http:// www.kikki-k.com/cloth-gift-bag-white-small-dots. Kinder, Sarah. 2011. ‘Hallway Storage’. Junior Rooms. September 20. http:// www.juniorrooms.co.uk/storage/hallway-storage/. ‘LEATHER KEY RING HEART : PINK’. 2017. kikki.K. Accessed August 29. http://www.kikki- k.com/leather-key-ring-heart-pink. ‘LEATHER LUGGAGE TAG: WORLD’. 2017. kikki.K. Accessed August 29. http://www.kikki- k.com/leather-luggage-tag-world. ‘Personalised Leather Child’s Drawing Key Ring’. 2017. Notonthehighstreet.com. Accessed August
- 29. https://www.notonthehighstreet.com/holduponheart/product/your-doodle-leather-keyring.
‘Pom Pom Keyrings’. 2017. Portmans. Accessed August 29. http://www.portmans.com.au/shop/ en/portmans/pom-pom-keyrings