1NTR0DUCT10N Design/develop a creative strategy for Issey Miyakes - PowerPoint PPT Presentation

1NTR0DUCT10N Design/develop a creative strategy for Issey Miyake’s wo- menswear line in the form of a brand magazine.

/ Researching the brand and unpacking its identity and image. / Find a concept which encapsulates the DNA of Issey Miyake’s womenswear and brand. / Develop mathematics as a creative fashion concept. / Produce a line of content that reinforces the link between mathematical concepts and fashion, allows people to interact with the product and show the line, through interviews, articles, games and fashion images and editorials. / Design an innovative brand magazine mixing mathematics and Issey Miyake’s style.

1SS3Y M1Y4K3 (Steele, 2010; Blanchard, 2016; Issey Miyake Inc., 2017)

M3TH0D0L0GY Primary Research: Secondary Research: Store visit Academic and Market Research Assistant Store Manager Interview Mathematical concepts Survey Issey Miyake Inc. Media Analysis Interview with the Grand Palais

BR4ND R3S34RCH DNA Design Movement Personality Timeless Versatility Comfort Individuality East Meets West

BR4ND V4LU3S Tradition & Innovation

C0NSUM3R PR0F1L3

M3D14 PR4CT1C3S Website

Social Media

Campaigns

C4MP41GN3 C0NC3PT MATHEMATICS: The abstract science of number, quantity, and space, either as abstract concepts (pure mathematics), or as applied to other disciplines such as physics and engineering (ap- plied mathematics) (Oxford Dictionary, 2018)

“Through the power of mathematics, we can explore the uncertain, the counterintuitive, the invisible; we can reveal order and beauty, and at times transform theories into practical objects, things or solutions that you can feel, touch or use.” Cedric Villani, French mathematician in Anonymous (2017).

T3CHN1C4L B00K Models Estelle Fatou

Photographer Mauro Fiorito

Lighting Flash and Front-lighting

Mood Joyful and Unique

Hair & Makeup Natural and Darker Lip

Poses Jumps and Moves

Background White

Still Lives

Props

BR4ND M4G4Z1N3 FW 1,1 17

Gravity

24.157.187

Mathematics and Fibonacci 1,1,2,3,5,8, 1,1,2,3,5,8, 13, 21, 34, 55, 13, 21, 34, 55, 89,144,233, 89,144,233, W. “Many people think of mathematics as austere and Thruston self-contained. To the contrary, mathematics is a 377, 377, 987, 987, very rich and very human subject, an art that enables us to see and understand deep interconnections in the world. The best mathematics uses the whole Soft creases and folds mind, embraces human sensibility, and is not at all limited to the small portion of our brains that Between body and clothes calculates and manipulates with symbols. Through A timeless design pursuing beauty we find truth, and where we find truth, we discover incredible beauty.” 1.597,2.584, 1.597,2.584, 4.181,6.765 4.181,6.765 1,1,2,3 FIBONACCI’S SEQUENCE 21 MATH IS FASHION, FASHION IS MATH 4.181 MATH ARE GAMES, GAMES ARE MATH 10.946 IN CONVERSATION WITH KELLY DELP 5.702.887 PALAIS DE LA DECOUVERTE 165.580.141 THE MATHS OF RYOJI IKEDA

10.946,17.711,28.657,46.368,10. 10.946,17.711,28.657,46.368,10. 946,17.711,28.657,46.368,75. 946,17.711,28.657,46.368,75. 0000 0000 121.393,196.418,317.811,514.229 121.393,196.418,317.811,514.229 832.040,1.346.269,2.178.309,3.524 832.040,1.346.269,2.178.309,3.524 .578,5.702.887,9.227.465,14.930.3 .578,5.702.887,9.227.465,14.930.3 52,24.157.817,39.088.169,63.245 52,24.157.817,39.088.169,63.245 12.506.560.809 20.464.740.309 32.971.301.118 53.436.041.427 86.407.342.545 139.843 Unfold the folded, embrace the movement, and lose yourself to dance 102.334.155,16 5.580.141,267. 914.296 Creativity at its best, For consumers an exciting test How to unfurl and uncurl, A single piece of cloth Above conventional thought 433.494.437,70 1.408.733,1.134 903.170,1.136.3