your investment destination at the Heart of Asia
INVEST IN AFGHANISTAN CAMPAIGN OBJECTIVES To shape all investment promotion strategies 1 of sector entities into a single direction To attract foreign direct investment 2 in the most crucial phase of Afghan economy To develop local enterprises 3 by promoting investment and supporting import substitution To develop implementable investment policies 4 and improve the investment climate in Afghanistan while addressing the challenges of investors in the country 5 Paradigm Shift from a promotional approach to facilitative approach Overall, to introduce Afghanistan as a potential hub for 6 investment in the region
TARGET SECTORS AGRICULTURE MINING INDUSTRY SERVICES CONSTRUCTION
TARGET GEOGRAPHY We will target the countries based on Government’s 5 cycles
TARGET GEOGRAPHY NEIGHBORING COUNTRIES
TARGET GEOGRAPHY ISLAMIC COUNTRIES
TARGET GEOGRAPHY U.S., CANADA, EUROPE, JAPAN, AUSTRALIA, NATO / ISAF MEMBER COUNTRIES, TOKYO CONFERENCE MEMBER COUNTRIES
TARGET GEOGRAPHY ASIAN COUNTRIES
CAMPAIGN COMPOSITION A National Board/ Commission for the Campaign A National Investment Promotion Strategy A strategic campaign with A-Z information about investment in Afghanistan Policy development and advocacy for private sector development and support Investment climate reform initiatives 5 Paradigm shift from sector promotion to specific business proposition
STEP BY STEP APPROACH LAUNCH INTENSIVE INVESTMENT PROMOTING THE OPPORTUNITIES THE CAMPAIGN RESEARCH CLIMATE REFORM
STEP 1: LAUNCHING CEREMONY Develop a commission/ board under the leadership of President of I.R. of Afghanistan which is composed of Sector Ministers AISA functions as the executive office for the Commission LAUNCH THE CAMPAIGN President of I.R. of Afghanistan launches the campaign (Logo and Mobile App at First)
STEP 2: INTENSIVE RESEARCH Conduct primary and secondary research to identify propositional investment projects under each sector Progressive content development for identifi- cation of new investment opportunities and INTENSIVE transforming them into tangible projects RESEARCH Identify key challenges and demands of the investors for investing in Afghanistan
STEP 3: INVESTMENT CLIMATE REFORMS Transform AISA into One Stop Shop for Investment Develop and implement investment incentive policies Develop FDI specific and private sector development policies INVESTMENT Develop national investment promotion strategy CLIMATE REFORM Eliminate bureaucracy and easy guidelines for investors Easy access to resources (land, power, finance, labor force and raw materials)
STEP 4: MARKETING THE OPPORTUNITIES Identifying target zones and countries for investment promotion initiatives Identifying potential international companies and domestic investors in pursuit of direct marketing MARKETING THE OPPORTUNITIES Provide business support services during all phases of investment- pre, during and post investment.
MARKETING TOOLS A-Z Guide for investing in Afghanistan Mobile Application for Invest in Afghanistan Website for Invest in Afghanistan Social Media platforms Video Clips highlighting data on Invest in Afghanistan Active participation at the International Events (Conferences, exhibitions, investment road shows and B2B matchmakings) Utilization of Foreign Missions in Kabul and Afghan embassies in foreign countries
CHALLENGES Lack of available data on investment projects in different sectors Lack of coordination of sector ministries/ entities Unavailability of investment incentive policies and investment climate reform initiatives Poor infrastructure Bureaucracy in government entities (tax payment, bidding process and etc) Non-existence of national investment promotion strategy
RECOMMENDATIONS Establish Invest in Afghanistan Commission/ Board led by President of I.R. of Afghanistan Develop a National Investment Promotion Strategy Develop Investment Incentive Policies Undertake comprehensive investment climate reform initiatives and eliminate bureaucracies Improve Investors’ access to infrastructure
THANK YOU!
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