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To shape all investment promotion strategies
- f sector entities into a single direction
your investment destination at the Heart of Asia INVEST IN - - PowerPoint PPT Presentation
your investment destination at the Heart of Asia INVEST IN - - PowerPoint PPT Presentation
your investment destination at the Heart of Asia INVEST IN AFGHANISTAN CAMPAIGN OBJECTIVES To shape all investment promotion strategies 1 of sector entities into a single direction To attract foreign direct investment 2 in the most crucial
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TARGET SECTORS
AGRICULTURE MINING INDUSTRY SERVICES CONSTRUCTION
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TARGET GEOGRAPHY
We will target the countries based on Government’s 5 cycles
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TARGET GEOGRAPHY
NEIGHBORING COUNTRIES
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TARGET GEOGRAPHY
ISLAMIC COUNTRIES
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TARGET GEOGRAPHY
U.S., CANADA, EUROPE, JAPAN, AUSTRALIA, NATO / ISAF MEMBER COUNTRIES, TOKYO CONFERENCE MEMBER COUNTRIES
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TARGET GEOGRAPHY
ASIAN COUNTRIES
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A National Board/ Commission for the Campaign
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A National Investment Promotion Strategy A strategic campaign with A-Z information about investment in Afghanistan Policy development and advocacy for private sector development and support Paradigm shift from sector promotion to specific business proposition Investment climate reform initiatives
CAMPAIGN COMPOSITION
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STEP BY STEP APPROACH
LAUNCH THE CAMPAIGN INTENSIVE RESEARCH INVESTMENT CLIMATE REFORM PROMOTING
THE OPPORTUNITIES
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STEP 1:
LAUNCHING CEREMONY
LAUNCH THE CAMPAIGN
Develop a commission/ board under the leadership of President of I.R. of Afghanistan which is composed of Sector Ministers AISA functions as the executive office for the Commission President of I.R. of Afghanistan launches the campaign (Logo and Mobile App at First)
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STEP 2:
INTENSIVE RESEARCH
Conduct primary and secondary research to identify propositional investment projects under each sector Progressive content development for identifi- cation of new investment opportunities and transforming them into tangible projects Identify key challenges and demands of the investors for investing in Afghanistan
INTENSIVE RESEARCH
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STEP 3:
INVESTMENT CLIMATE REFORMS
Transform AISA into One Stop Shop for Investment Develop and implement investment incentive policies Develop FDI specific and private sector development policies Develop national investment promotion strategy Eliminate bureaucracy and easy guidelines for investors Easy access to resources (land, power, finance, labor force and raw materials)
INVESTMENT CLIMATE REFORM
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STEP 4:
MARKETING THE OPPORTUNITIES
Identifying target zones and countries for investment promotion initiatives Identifying potential international companies and domestic investors in pursuit of direct marketing Provide business support services during all phases of investment- pre, during and post investment.
MARKETING
THE OPPORTUNITIES
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MARKETING TOOLS
A-Z Guide for investing in Afghanistan Mobile Application for Invest in Afghanistan Website for Invest in Afghanistan Social Media platforms Video Clips highlighting data on Invest in Afghanistan Active participation at the International Events (Conferences, exhibitions, investment road shows and B2B matchmakings) Utilization of Foreign Missions in Kabul and Afghan embassies in foreign countries
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CHALLENGES
Lack of available data on investment projects in different sectors Lack of coordination of sector ministries/ entities Unavailability of investment incentive policies and investment climate reform initiatives Poor infrastructure Bureaucracy in government entities (tax payment, bidding process and etc) Non-existence of national investment promotion strategy
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RECOMMENDATIONS
Establish Invest in Afghanistan Commission/ Board led by President of I.R. of Afghanistan Develop a National Investment Promotion Strategy Develop Investment Incentive Policies Undertake comprehensive investment climate reform initiatives and eliminate bureaucracies Improve Investors’ access to infrastructure
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