You think your audience is old? Broadway theater goer - PowerPoint PPT Presentation

Sep 06, 2022 •457 likes •552 views

How does marketing an individual show differ from marketing your institution as a whole? How can we develop strong artistic brands so that people trust us even if theyre unfamiliar with an individual title? You think your audience

• How does marketing an individual show differ from marketing your institution as a whole? • How can we develop strong artistic brands so that people trust us even if they’re unfamiliar with an individual title?
You think your audience is old? • Broadway theater goer 42 • NFL TV viewer 50 • MLB TV viewer 57 • NHL TV viewer 49 • NBA TV viewer 42 Broadway League Sports Business Journal
Deloitte Game On: 2018 sports industry trends
Everything Matters… To everyone….
Security grows in importance
Familiarity still rules

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