You think your audience is old? Broadway theater goer - - PowerPoint PPT Presentation

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you think your audience is old broadway theater goer 42

Sep 06, 2022 457 likes •553 views

How does marketing an individual show differ from marketing your institution as a whole? How can we develop strong artistic brands so that people trust us even if theyre unfamiliar with an individual title? You think your audience

SLIDE 1

How does marketing an

individual show differ from marketing your institution as a whole?

How can we develop strong

artistic brands so that people trust us even if they’re unfamiliar with an individual title?

SLIDE 2

You think your audience is old?

Broadway theater goer 42
NFL TV viewer 50
MLB TV viewer 57
NHL TV viewer 49
NBA TV viewer 42

Broadway League Sports Business Journal

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Deloitte Game On: 2018 sports industry trends

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Everything Matters… To everyone….

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Security grows in importance

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individual show differ from marketing your institution as a whole?

artistic brands so that people trust us even if they’re unfamiliar with an individual title?

You think your audience is old?

Everything Matters… To everyone….

Security grows in importance

Familiarity still rules