Working with Start-ups for Digital Transformation Smart Energy - - PowerPoint PPT Presentation
Working with Start-ups for Digital Transformation Smart Energy Connect SERENA PAU Head of Product Management at CLP Innovation Hub My first start-up Ozmo.io was a wellness IOT About technology company trying to bring people better hydration
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My first start-up Ozmo.io was a wellness IOT technology company trying to bring people better hydration through behavioural change Formerly Entrepreneur in Residence at 12 years of experience in product management Award-winning pitch competition winner in Hong Kong featured by
Head of Product Management at CLP Innovation Hub “I am not the typical Energy Industry Person.”
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Picking the best solution or the right solution? How CLP Smart Energy Connect is trying to bring the start-ups to the market? What’s next for corporate digital transformation? How CLP Group Innovation is addressing this? Digital Transformation Reality Push or Pull? Demand first
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Organizations continue to operate with legacy systems and processes internally and externally despite the fluid digital marketplace Experimentation creativity and conversations about digital touchpoints emerge within the workplace and external facing teams Execution begins to happen in a more deliberate and sophisticated manner, with acceptance of new digital marketplace. Groups within the
the power of collaboration, system integrations and knowledge sharing A team forms within the organisation with the purpose of creating and facilitating transformation-shaping roles processes and systems A culture of innovation and adaptation forms, with acceptance at executive and strategic levels that change is constant and business success is parallel with business evolution Rigid Experimental Intentional Strategic Dedicated Fluidity
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Utilities lack visibility on customer behaviour
EM vendors build stronger relationships with customers
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Long lead time to go to market Time Confined to the platform boundaries Freedom It can be expensive Cost Go-To-Market fundamentals missing Incomplete
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A single source for all products A consistent view of each product
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A digital presence of your energy solutions Carefully curated and tested products A secure cloud and data platform Robust business
CRM Templates Marketing material Sales & Training material Contract templates Pricing Templates
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Partner referral funnel (in hundreds) 1st level scoring on potentials 2nd Level screening on business case, patent and tech trial 3rd Level screening on product implementation challenge and growth potential Quarterly Kano Model evaluation
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Screening
products a month Persona Use Case brainstorm Trial at different sites Contract and commercials arrangement Marketing Pack Sales training Monthly Sales team meeting
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Predictive maintenance tool Building Scope Trial Conducted Distribution Agreement Due Diligence Conducted Integrated Cyber Security Assessment Consistent UI
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Distribution Channel Marketing Technology Support
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Startup Us
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www.clpsec.com serena.pau@clp.com.hk
Head of Product Management
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