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China Mobile Mobile Em ail Service Jan 24th,2006 Outline Market - - PowerPoint PPT Presentation
China Mobile Mobile Em ail Service Jan 24th,2006 Outline Market - - PowerPoint PPT Presentation
China Mobile Mobile Em ail Service Jan 24th,2006 Outline Market in China Service Requirements Business Model Expectation the Trend - Mobile Em ail Mobile Email meets new requirements: Mobility, Safety, Real time Wireless
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the Trend - Mobile Em ail
Mobile Email meets new requirements: Mobility, Safety, Real time
Mobile Email
Wireless Wireless Computing Computing Internet Internet CONVERGENCE CONVERGENCE
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Market in China
▪Mobile Email market data：
–Email amount : 20/day/person –Email size : 4～20K –Email receive time (based on GPRS) : 10s –Read Attachment on mobile terminals : <10%
▪Mobile Email forecast
–Enterprise market –Mass market
10000 20000 30000 40000 50000 2005- 2006 2006- 2007 2007- 2008 200000 400000 600000 800000 1000000 1200000
Enterprise Mass
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Outline
▪ Market in China ▪ Service Requirements ▪ Business Model ▪ Expectation
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Mobile Em ail vs. Em ail
Email Mobile Email
High performance Enough Storage Low performance Limited Storage
Network
Reliable High speed Low cost Intermittent Low speed High cost
Security
Easy to deploy Not ready
Model
Pull & Poll Pull & Poll The requirement for push is eager
Terminal
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Requirem ents for MEM
▪ OMA MEM RD has defined integrated use cases and requirements for mobile email service ▪ IETF Lemonade IMAP Profile 1&2 will meet the requirements of OMA MEM RD ▪ OMA MEM RD is accorded with our service plan
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Minim um Requirem ents for CMCC
▪ Push: pull and poll models are not recommended in wireless environment ▪ Attachment Handling:
– Only download attributes of an attachment, e.g. filename, size, etc. – Only download selected attachments – Attachment format transcoding
▪ Compression ▪ Server-side forwarding ▪ Secure transfer ▪ No needs to modify existing firewall settings ▪ Independent of PIM service
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Outline
▪ Market in China ▪ Service Requirements ▪ Business Model ▪ Expectation
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Value Chain of MEM Service
▪ Carrier: Network provider, Charging, mobile enabler ▪ Solution provider ▪ Device vendor: provide terminals supporting mobile email ▪ User: pay for mobile email service ▪ Enterprise/SP mailbox: enhance their mail services through cooperation with carriers
Carrier Enterprise/ SP m ailbox Solution provider Device Vendor User
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Business Model A
Mobile Network Internet
GSN
Mailbox
TCP/IP/HTTP
Mobile email Proxy
Operator
Value Chain
Proxy owned and managed by SP Solution provider leads the business because of the NOC, solution platform and branding ownership.
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Business Model B
Mobile Network Internet
Mobile email Proxy GSN
Value Chain
Enterprise Push Mail GW + mail server
Operator Proxy owned and managed by enterprise Enterprise controls the whole project because of the buy side position.
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Business Model C
Mobile Network Internet Mail GW
GSN
Mailbox
TCP/IP/HTTP
Mobile email Proxy
Operator Value Chain Proxy owned and managed by carrier Carrier leads the business because of the NOC ownership and standard definition.
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Pros and Cons for Operator
Pros Cons
▪Service / support can outsourced to third party ▪Benefit from the traffic fee ▪Service provided by third party (no branding) ▪Shared revenue / licenses ▪Limited control over service quality ▪First line for customer complaints ▪Security is TBD and must be carefully reviewed ▪No service branding ▪Limited control over service quality ▪Segmental market ▪Bit pipe ▪Need enterprise sales channels to offer service ▪Increased traffic without needing
- perator investment
▪Can build relationship / packages with enterprise ▪Unified service branding ▪Maintain customer relationship ▪Can provide more services ▪No additional licenses ▪Security controlled by operator ▪Service quality controlled by operator
Model A Model B Model C
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Preferred Business Model
▪ Service Providing
– Operator provide platform and service supported by partner
▪ Business Supporting
– Operator provide the customer service and support – Partner provide background service and support.
▪ Business Charging
– Operator set up the tariff system and charge the service
▪ Marketing expansion
– Operator cooperate with all partners to develop the whole market.
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Outline
▪ Market in China ▪ Service Requirements ▪ Business Model ▪ Expectation
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Accelerate standardization w ork
▪ International standard body defines open standard as soon as possible ▪ Device vendor build-in standard conformance native push email client in their mobile device ▪ Deploy solution ASAP in the meanwhile based
- n open specifications with clients that can be
OTA upgrade to follow the standard once stable
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