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Women in Inclusive Insurance Market Vimo SEWA Model Tripti Sethi National Insurance VimoSEWA Co-operative Ltd. Chief Executive Officer 12th International Microinsurance Conference 2016 17 th November 2016 Colombo, Sri Lanka Contents


  1. Women in Inclusive Insurance Market Vimo SEWA Model Tripti Sethi National Insurance VimoSEWA Co-operative Ltd. Chief Executive Officer 12th International Microinsurance Conference 2016 17 th November 2016 Colombo, Sri Lanka

  2. Contents • Introduction • Inclusive by design • Advantages • Comparison with other insurance schemes

  3. The Organization • Started in 1992 as part of SEWA Bank with 7000 members. • Started with life but extended to health, assets and accident. • Developed as VimoSEWA unit in 1999. • Became a multi-state cooperative in 2009. • Services offered: • Insurance Education • Product Development • Marketing the products • Claims Processing • Linkage with insurer (as an intermediary) • Data Management • Technical assistance to NGOs in India, abroad • Policy Advocacy

  4. Inclusive By Design ……. VIMOSEWA SEWA Trade Women Cooperative Union Membership Unorganized Women only women Shareholders Women workers Leadership Women Sales Force Women policy holders • Women owned, Women run, Women led, Women users

  5. Advantages of women inclusive model and its uniqueness INSURANCE GOVERNANCE • Acceptability of Insurance • Strengthening of • Claim service at door step solidarity and sisterhood • Customised & simplicity of • Transparent governance the product • Women leaders become • Affordable pricing self-reliant • Focus on Viability • Women Empowerment • Achieve client value

  6. Uniqueness…. Parameters Vimo SEWA Conventional Insurer Women agents Mostly male agents Marketing & Door to Door contact No fixed method Education Concept promotion Product Promotion Product Customization Product Standarisation Product Design Affordable Pricing Standard Pricing Simple & Flexible Complex & Rigid At Door Step To go to Insurance Company Claim Hand-holding for claim To arrange claim documents Servicing documents on their own Transparent , simple & Jargonized and tedious reasonable Processes & Equal focus on Social Focused mainly on Financial Facilitation Performance Performance More Focus on Client Value More Focus on Scaling up

  7. Thank You

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