SLIDE 1 EMAIL
COPYWRITING
143”WHAT COPY IS CURRENTLY BEING USED TO GENERATE LEADS AND MAKE SALES?”
144WHAT COPY IS CURRENTLY BEING USED TO GENERATE LEADS AND MAKE SALES? - - PowerPoint PPT Presentation
WHAT COPY IS CURRENTLY BEING USED TO GENERATE LEADS AND MAKE SALES? - - PowerPoint PPT Presentation
EMAIL COPYWRITING 143 WHAT COPY IS CURRENTLY BEING USED TO GENERATE LEADS AND MAKE SALES? 144 WHAT COPY ARE YOUR COMPETITORS USING TO GENERATE LEADS AND MAKE SALES? 145 REPURPOSING 1 HEADLINES 2 HOOKS & LEADS WINNING 3
SLIDE 2
SLIDE 3
”WHAT COPY ARE YOUR COMPETITORS USING TO GENERATE LEADS AND MAKE SALES?”
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1 2 3
REPURPOSING
WINNING
COPY
HEADLINES HOOKS & LEADS LISTS & BENEFITS
4 PROOF & STORIES 5 CALLS TO ACTION
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”NEXT ASK YOURSELF THE 4 ‘MAGIC’ EMAIL COPYWRITING QUESTIONS”
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Question #1
WHY NOW?
___________________________________________________________________________ ¡ ___________________________________________________________________________ ¡ ___________________________________________________________________________
(Is it new?… Is it on sale?… Is it limited or exclusive?… Is it timely?)
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WHO CARES?
Question #2
___________________________________________________________________________ ¡ ___________________________________________________________________________ ¡ ___________________________________________________________________________
(Who would be affected the most, positively or negatively, by having,
- r not having, what you’re selling?)
SLIDE 8
WHY SHOULD THEY CARE?
Question #3
___________________________________________________________________________ ¡ ___________________________________________________________________________ ¡ ___________________________________________________________________________
(What does their life look like before your product or service… and after?)
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HOW CAN YOU PROVE IT?
___________________________________________________________________________ ¡ ___________________________________________________________________________ ¡ ___________________________________________________________________________
(Testimonials, case studies, news stories) Question #4
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FOUR REASONS
PEOPLE BUY
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4 REASONS PEOPLE BUY…
1
PERSONAL GAIN SOCIAL PROOF OR 3RD PARTY INFLUENCE LOGIC & RESEARCH FEAR OF LOSS OR MISSING OUT
3 2 4
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STEP 1: DEFINE THE DESIRED END
- RESULT. WHAT DO THEY REALLY WANT AND
HOW IS THIS GOING TO GET THEM THERE? STEP 2: ACKNOWLEDGE WHERE THEY ARE TODAY (AND WHY THEY ARE STUCK THERE) STEP 3: LIST THE “POINTS OF BELIEF”. WHAT ARE THE NEW IDEAS OR CONCEPTS THEY NEED TO UNDERSTAND OR BELIEVE TO BE TRUE?
POINTS OF
BELIEF
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POINTS OF
BELIEF
STEP 4: LIST THE “POINTS OF PAIN” WHAT ARE THE KNOWN OBJECTIONS THAT YOU NEED TO OVERCOME OR INOCULATE AGAINST? STEP 5: ESTABLISH A TIME LINE. HOW MANY EMAILS WILL IT TAKE TO OVERCOME ALL KNOWN OBJECTIONS AND PAIN POINTS?
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“NOTHING HAPPENS UNTIL YOUR EMAIL GETS OPENED!”
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CRAFTING
KILLER
SUBJECT LINES
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4 TYPES SUBJECT LINES…
1
BLIND OR CURIOSITY URGENCY OR SCARCITY DIRECT OR BENEFIT PROOF OR RESULTS
3 2 4
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Less _________ = More Sales Why he paid Google $524,838.71… kinda weird but VERY profitable 7 business doubling "hacks"? 1,322,956 free clicks from… 137% more sales with boomerang trick... 9 "Oddball" Penny Traffic Sources
Curiosity BENEFIT
[Facebook Ads] Get more clicks… Create opt-in pages that convert like crazy Generate traffic on demand How To Write Bullets That Sell Start building your list for just $1 A Native Ad in 60 Minutes or Less Steal These Email Templates…
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85% off sale ends at Midnight No More Discounts on T&C Closing Down Soon! Last Chance to be a VIP You’re about to miss out… You’re going to miss this?!? Final Notice (just hours left)
Scarcity Proof/Results
[Case Study] $188,674 from a dead list Mom of two "makes" $10K in 4 days This guy makes 6 figures per month? AZ shoe store owner 20X's business by sending what? 23,247 leads in less than 30 days Swipe this $17,609.10 template (Download) [Case Study] 259% ROI using new traffic source...
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CRAFTING YOUR
BODY COPY
USING 4 COPY
CHUNKS
(Remember the magic questions…)
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4 BODY COPY “CHUNKS”…
1
BLIND OR CURIOSITY URGENCY OR SCARCITY DIRECT OR BENEFIT PROOF OR RESULTS
3 2 4
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LINK 1: INTRO LINK 2: BODY LINK 3: CLOSE LINK 4: P.S.
Curiosity, PROOF or Credibility Benefit or Results Scarcity or Social Proof Social Proof or Scarcity
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CRAFTING
A CLEAR
CALL TO ACTION
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#1 POSE A BENEFIT-DRIVEN
- QUESTION. HOW DO OUR HIGH-CONVERTING
EMAIL TEMPLATES WORK? CLICK HERE TO FIND OUT #2 CONNECT PROOF WITH PRODUCT. THE MACHINE BOOSTS CONVERSION RATES BY 34% - TOMORROW! SEE HOW IT WORKS HERE: LINK #3 LEAD THEM TO “YES”! WANT TO GENERATE MORE SALE FROM EMAIL? USE THIS: LINK
QUEUEING THE
CLICK
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#4 SHOW THEM THE “AFTER”. ONCE YOU HAVE MY TEMPLATES YOU’LL NEVER HAVE TO WRITE ANOTHER EMAIL AGAIN… I WILL HAVE ALREADY DONE IT FOR YOU. JUST COPY - PASTE - SEND. GET MY TEMPLATES HERE: LINK #5 SHOW THEM YOU’RE HUMAN. THIS IS THE ONLY TIME I’VE EVER CRIED AS AN
- ADULT. FIND OUT WHY HERE: LINK
#6 THE TAKE-AWAY THIS IS YOUR LAST CHANCE TO GET _____: LINK
QUEUEING THE
CLICK
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OPTIMIZING
YOUR OPENS
& CLICKS…
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FACTS ABOUT
EMAIL MARKETING
“YOU HAVE JUST 3 - 4 SECONDS TO GRAB YOUR READERS’ ATTENTION AND INTEREST THEM ENOUGH TO OPEN AND READ YOUR EMAIL”
(Litmus)
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”9 TRICKS TO INCREASE YOUR OPEN RATE… ”
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#1 TIMING IS EVERYTHING. AVOID THE “INBOX PURGE” BY DELIVERING YOUR EMAILS BETWEEN 8:30 - 10:00AM, 2:30 - 3:30PM OR 8:00 - MIDNIGHT. #2 CALL THEM BY NAME! PERSONALIZATION IN THE SUBJECT LINE CAN INCREASE OPEN RATES BY 23% #3 POSITIVE IN THE AM OR NEGATIVE IN THE PM? WANT TO GENERATE MORE SALE FROM EMAIL? USE THIS:
GETTING MORE
OPENS
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#4 BE PROVOCATIVE, CONTROVERSIAL OR RELEVANT. NO ONE WANTS TO READ BORING EMAILS WITH DATED INFORMATION! #5 USE ODD & SPECIFIC NUMBERS! IF YOU ROUND UP (OR DOWN) PEOPLE THINK YOUR LYING… #6 KEEP IT SHORT! 6 - 1O WORDS OR 25 CHARACTERS IS THE SWEET SPOT FOR OPENS!
GETTING MORE
OPENS
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#7 USE THE SECOND SUBJECT LINE! YOU’VE GOT ANOTHER 6 - 10 WORDS TO TELL YOUR SUBSCRIBER WHY THEY SHOULD OPEN YOUR MAIL
GETTING MORE
OPENS
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#7 USE THE SECOND SUBJECT LINE! YOU’VE GOT ANOTHER 6 - 10 WORDS TO TELL YOUR SUBSCRIBER WHY THEY SHOULD OPEN YOUR MAIL #8 ADD SYMBOLS TO STANDOUT! ADDING THE RIGHT SYMBOL TO YOUR SUBJECT LINE CAN INCREASE OPENS BY 10-15%
GETTING MORE
OPENS
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Make Your Audience ♡ You with Symbols ☀☂
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Make Your Audience ♡ You with Symbols ☀☂
HTTP://EMAILSTUFF.ORG/GLYPH
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Make Your Audience ♡ You with Symbols ☀☂
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♡ ☀ ☂
Symbol Unicode Symbol Unicode Symbol Unicode Symbol Unicode Symbol Unicode Graphics shown- n iPhone , iPad
?
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USAGE
g
How can I use those Unicodes from the list? Open an editor like Word_ press and hold the Alt-key_ type in the code on your num- block_ then release the Alt-keyT Go for it? http:jjenTwikipediaTorgjwikijUnicode_input Brought to you by: http:jjwwwTEmailMarketingTippsTdePimp your subject lines with symbols
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#7 USE THE SECOND SUBJECT LINE! YOU’VE GOT ANOTHER 6 - 10 WORDS TO TELL YOUR SUBSCRIBER WHY THEY SHOULD OPEN YOUR MAIL #8 ADD SYMBOLS TO STANDOUT! ADDING THE RIGHT SYMBOL TO YOUR SUBJECT LINE CAN INCREASE OPENS BY 10-15% #9 USE YOUR PIC OR LOGO! STAND OUT IN THE “NEW” INBOX BY LEVERAGING YOUR BRAND!
GETTING MORE
OPENS
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”NOW THAT THEY OPENED YOUR EMAIL, LET’S GET THEM TO CLICK!”
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GETTING MORE
CLICKS
“PRESS PLAY”
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GETTING MORE
CLICKS
“PRESS PLAY”
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GETTING MORE
CLICKS
“YOUR THOUGHTS?”
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GETTING MORE
CLICKS
“YOUR THOUGHTS?”
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GETTING MORE
CLICKS
“YOUR THOUGHTS?”
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GETTING MORE
CLICKS
“BEST OF BOTH WORLDS”
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GETTING MORE
CLICKS
“BEST OF BOTH WORLDS”
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GETTING MORE
CLICKS
“VIDEO IN EMAIL?”
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GETTING MORE
CLICKS
“VIDEO IN EMAIL?”
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SLIDE 55
GETTING MORE
CLICKS
“FINAL COUNTDOWN”
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GETTING MORE
CLICKS
“FLASH EM”
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