Welcome! The webinar will start in a few minutes A few housekeeping - - PowerPoint PPT Presentation
Welcome! The webinar will start in a few minutes A few housekeeping items: This session will be recorded and sent to all registrants Attendees are muted, but the chat and Q&A are open! What do you want to learn from todays session? This
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This session will be recorded and sent to all registrants
Attendees are muted, but the chat and Q&A are open! What do you want to learn from today’s session? This slide deck and the resources we discuss during today’s call will be sent to all registrants
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Part 1: Assessment and Planning – Thursday, June 25 Part 2: Key Audiences and Messages – Thursday, July 9 Part 3: Executing and Optimizing Your Plan – Tuesday, July 21
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Institutions and students continue to face unprecedented challenge after unprecedented challenge
Transfer to Remote Learning
Shifting Guidelines and Dynamics Build Contingent Fall Plans
Campus Closures Execute
Plans On-Campus Window of Opportunity Virtual Hybrid
Students Institutions
Adjust to Remote Learning
Make Grading Decisions Re-visit Summer Plans
Move Home Evaluate Fall Plans Stay the Course Evaluating Options for Fall Transfer Gap Year
Most students and institutions want the same thing – to be back on campus – but often for different reasons Students Institutions
More control over student experience Better infrastructure Necessary for financial viability
On-campus instructional experience On-campus social/extracurricular experience Don’t want to be at home
Student behavior is the biggest wildcard
Can (and will) students…
Can institutions…
keep everyone in line?
Data
Content and Messaging
Execution
Feedback and Analysis
Segmentation
Student
Financial Aid Registrar Student Life Financial Aid Advising Financial Aid Athletics Financial Aid Parking Student Accounts
Results in conflicting messages:
Advisor: You are cleared to Register Registrar: Your registration date is Monday Financial Aid: You haven’t signed your loan document ad I have placed a hold on your account Student Accounts: You have an
Results in confusing messages:
Advisor: You need to review your grade type Registrar: Your add/drop dates have been revised Financial Aid: You might be eligible for a new COVID grant Student Accounts: There is a new COVID payment plan
Student Desired Activity Step 2 (Office B) Step 1 (Office A) Step 3 (Office C) Step 4 (Office D)
Generate a compelling, specific, action-oriented message from a trusted sender (in Office X)
Results in a Student Centered message from a Trusted Source:
Petra, You are eligible for a COVID grant that may impact your course registration decisions. Add/drop ends on [date] so Set up an appointment ASAP and we can determine your payment plan options.
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I’ll get to it when I get to it; it’s a month away Why aren’t they getting this done so they can get the next thing done?
When and why things need to be done matters differently to the student and the staff
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Differentiate between tasks and outcomes
What specifically has to be done?
Desired Outcome
What is the motivation for doing it? (carrots and sticks) When does it HAVE to be done? How long does it take to do? Does the student have what they need to complete the task? What does the data show?
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Build communications around key tasks for each segment
Resolve
account balance
Registration
Select grading preferences Complete COVID forms Determine alternative cadence of courses Attain Advisor Clearance Confirm access to key resources Review Degree Audit
Download this chart at https://www.signalvine.com/covid-19/tool-choosing-the-right-communication-channel
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Scenario Planning
epidemiology
institutional realtity
Timeline
needed to incorporate ideas/policy/planning
the plan
Communication Plan
Website, email, general/emergency text, personalized texing
Maximizing Messaging
value person to initiate
behavior and value of action
student
based on student response or student behaviors
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Clarify the call to action Pick the right sender Choose the appropriate channel Establish a cadence that escalates as deadlines approach Acknowledge completed actions and remove students from continued outreach Track the data Leverage polling functionality Continue to iterate and test new messaging protocols Share highest performing messages across the institution
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Topics broken down by where students are in their academic journeys Breaks down what you want to know vs. what your students want to know Editable PDF available:
https://www.signalvine.com/covid-19/tool-sample-com munication-timeline-for-fall-2020
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Read the full blog:
https://www.signalvine.com/covid-19/10-tips-to-optimize-messages- to-students
10 tips to optimize messages to students to create proactive, caring, directional messages
Expert consultations on COVID messaging -- sign up with your Account Manager COVID Communications Toolkit: Planning for Fall The Vine (Current Signal Vine Customers) See a demo! contact@signalvine.com