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Sta tart- t-up, or not? t? Module 1 Module 1 START-UP? - - PowerPoint PPT Presentation
Sta tart- t-up, or not? t? Module 1 Module 1 START-UP? - - PowerPoint PPT Presentation
Sta tart- t-up, or not? t? Module 1 Module 1 START-UP? START-UP? START-UP? START-UP? Bu Business Id Idea What t do yo you want t to to do? Who do yo you want t to to do it t for? Why y do th they y need it? t?
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START-UP? START-UP?
Bu Business Id Idea
- What
t do yo you want t to to do?
- Who do yo
you want t to to do it t for?
- Why
y do th they y need it? t?
- Why
y do yo you want t to to do it? t?
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START-UP? START-UP?
Checklist t
1.
- 1. Is
Is th there a genuine need? 2.
- 2. Can yo
you fulfil it? t? 3.
- 3. Is
Is it t worth th it? t? 4.
- 4. Do yo
you have ve what t it t ta takes?
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Entr trepreneur
- Pa
Passion
- Pa
Pati tience
- Pe
Persiste tence
It It will be hard
START-UP? START-UP?
Do yo you have ve what t it t ta takes?
https://www.virgin.com/entrepreneur/richard-branson-the-importance-of-passion-in-business
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Entr trepreneur basic fundamenta
tals
- Ability
ty to to sell
- Ability
ty to to hire
- Ability
ty to to raise capita tal
START-UP? START-UP?
Do yo you have ve what t it t ta takes?
Watc tch Vusi Thembekwayo yo
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Y1.04 Y1.04 Id Idea Descripti tion
START-UP? START-UP?
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Y1.04 Id Idea Descripti tion
START-UP? START-UP?
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Bu Business Id Idea
1.
- 1. Is
Is th there a genuine need?
START-UP? START-UP?
Is Is th there a genuine need?
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Id Identi tify y yo your ta target t market t
Br Broad market t segmenta tati tion
- Aspirati
tional ta targets ts
- Geographic
Geographic
- Demographic
Demographic
Is Is th there a genuine need?
START-UP? START-UP?
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Y4.01 Custo tomer Segments ts
Segments ts
- Create
te
- Choose
Choose Checklist t
- Geographic segment
t
- In
Industr try y
- Bu
Business secto tor
- Custo
tomer size
- Distr
tributi tion channel
START-UP? START-UP?
Is Is th there a genuine need?
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Y4.01 Custo tomer Segments ts
Segments ts
- Create
te
- Choose
Choose
START-UP? START-UP?
Is Is th there a genuine need?
✓ ✓ ✓ ✓
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Y1.04 Id Idea Descripti tion
START-UP? START-UP?
✓ ✓
Is Is th there a genuine need?
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Y5.01 Market t Space
- Satu
turate ted?
Is Is th there a genuine need?
START-UP? START-UP?
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Y5.05 Y5.05 Market t In Informati tion
Id Identi tify y th the informati tion yo you need to to gath ther in order to to support t yo your decision making decision making
Is Is th there a genuine need?
START-UP? START-UP?
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Y1.04 Id Idea Descripti tion
START-UP? START-UP?
✓ ✓ ✓
Is Is th there a genuine need?
SLIDE 17
START-UP? START-UP?
Lessons Learnt t
- Do yo
you have ve what t it t ta takes?
- Who is yo
your ta tarket t market? t?
- What
t does th the market t space look like?
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