OUR PLAN Week 1 – Find a niche. Validate the niche. Week 2 – Determine value proposition. Choose a product offering. Week 3 – Website development. Setup sales funnel. Week 4 – Create content. Drive traffic. Pre-sell MVP. Week 5 - Email marketing funnel. More marketing.
MEETINGS Tuesdays at 8pm, ending May 12 th WAYS TO CONTACT • EMAIL: Jake@theentrepreneurridealong.com • VOXER (optional) • SLACK (optional)
PROCESS OVERVIEW 1. Find a niche 2. Choose product and differentiator 3. Create content and website 4. Drive organic (or paid) traffic to website and capture email leads 5. Create email funnel and sell MVP 6. Content marketing
MY SITES Associatepi.com: online courses PomskyOwnersAssociation.com: membership + affiliate TheEntrepreneurRideAlong.com: coaching + affiliate AgileExamAcademy.com (new site): digital products + affiliate
Download brain dump worksheet: http://theentrepreneurridealong.com/braindump My Favorite Questions: • Make a list of everything you did this week. What did you do and touch? What did you talk about? • What questions or topics did you search on Google recently? • What groups or communities do you subscribe to on Facebook, Reddit, or LinkedIn? • What do people ask you about? • What do you do on a day to day basis? • What are you naturally good at? • What qualifications or certifications do you have? • What do you do in your day job? Niche Tools: • Flippa • Empire Flippers
CPCU • What is your day job? • What certifications do you have? Pomsky • What did you see on social media? • What did you see on Flippa? Entrepreneur Ride Along • What do people ask you about? • What is your passion? Agile • What is your day job? • What do you do on a day to day?
Vegan • What’s your diet? • What do you do on a day to day basis? Running • What did you do this week? • What did you Google recently (running shoes) Working out • What did you do this week (body weight exercises)? • What did you see on Flippa (Insanity/beach body website)? Orchids • What did you Google recently?
Choose five to ten ideas for a deep dive. My criteria for choosing ten: • Am I passionate about this topic? • Do I know anything about this topic? • Could I create a product or service in this niche? • Could I charge a premium price in this niche? • Is this niche a fad? (we don’t like fads, like fidget spinners) • Do I get excited thinking about a business in this niche?
Download Long Tail Pro free trial : http://theentrepreneurridealong.com/longtailpro Goal Find niche within a niche. Something with high volume, low competition. For example: • Pomsky is a niche within the dog niche • CPCU is a niche within the insurance niche • Vegan soup is a niche within the vegan niche
Process Plug in seed keywords related to your niche from step one (brainstorming). • Sort by KC, is there anything recommended with low competition? • Sort by search volume, is there anything with a high volume? • What topics come up? Is there a niche here? Criteria • Root niche has 10,000+ search volume • Niche has KC of 35 or lower • There are at least 5 topics within the niche that you could write about • There are people paying for products and services within the niche
Live Example : 1) Gardening 2) Suggestions? More Examples: • Vegan (See video) • Workout (See video) • Golf cart (See video)
Vegan Breakfast • Root niche volume: 49,500 • Niche KC Score: 39 • Content topics: vegan breakfast bars, healthy vegan breakfast, etc … • Revenue: Cook books, membership sites, affiliate, courses, live training, virtual training, etc … Vegan Yogurt • Root niche volume: 12,100 • Niche KC Score: 40 • Content topics: almond milk yogurt, vegan Greek yogurt, etc … • Revenue: Cook books, membership sites, affiliate, courses, live training, virtual training, etc …
Same Process • What are people searching for related to your niche? • Plug in seed keywords related to your niche. • Find new niche within niche (hidden revenue stream) • Find product, service, or questions people are searching Example Life Coach: • What problems do you solve: Financial, saving money, marriage advice, etc … • Type into Long Tail Pro, find a niche your life coaching services.
If you did not find a good niche Return back to your list created in step one. Repeat this process in long tail pro. Keep mining for a niche.
Niche Ideas: • Golf • Bowling • Pets • Gardening • Growing vegetables • Home brewing • Home decor • Teach a language
Day 1 : Brain dump: pets, diet, certifications, day job, things I want to learn. Day 2 + Day 3 : Niche research in Long Tail Pro Day 4 : Chose my niche: Agile Certifications
Agile Certifications PMI-ACP, Scrum Master, SAFe • Root niche volume: 40,000+ (multiple certifications) • Niche KC Score: ~35 • Content topics: practice exams, training, agile certifications • Revenue: eBook, study guides, flashcards, online courses. I will start with the PMI-ACP Certification
This Week 1) Spend 20 minutes on the brain dump worksheet. Compile a list of ideas. 2) Choose ten of these ideas, research the niche using Long Tail Pro. 3) Choose 1 niche to build a business in. Contact me for help in validating or if choosing between options. Notes I will send an email tomorrow with a recap of today, a recording, and more instructions on what to do this week. Next Week We will start validating your niche by talking to your target market.
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