Week 4 Create content. Drive traffic. Pre-sell MVP. Week 5 - Email - - PowerPoint PPT Presentation

OUR PLAN Week 1 – Find a niche. Validate the niche. Week 2 – Determine value proposition. Choose a product

• ffering.

Week 3 – Website development. Setup sales funnel. Week 4 – Create content. Drive traffic. Pre-sell MVP. Week 5 - Email marketing funnel. More marketing.

MEETINGS

Tuesdays at 8pm, ending May 12th

WAYS TO CONTACT

• EMAIL: Jake@theentrepreneurridealong.com
• VOXER (optional)
• SLACK (optional)

PROCESS OVERVIEW

• 1. Find a niche
• 2. Choose product and differentiator
• 3. Create content and website
• 4. Drive organic (or paid) traffic to website and capture

email leads

• 5. Create email funnel and sell MVP
• 6. Content marketing

MY SITES Associatepi.com: online courses PomskyOwnersAssociation.com: membership + affiliate TheEntrepreneurRideAlong.com: coaching + affiliate AgileExamAcademy.com (new site): digital products + affiliate

Download brain dump worksheet: http://theentrepreneurridealong.com/braindump My Favorite Questions:

• Make a list of everything you did this week. What did you do and touch? What did you talk about?
• What questions or topics did you search on Google recently?
• What groups or communities do you subscribe to on Facebook, Reddit, or LinkedIn?
• What do people ask you about?
• What do you do on a day to day basis?
• What are you naturally good at?
• What qualifications or certifications do you have?
• What do you do in your day job?

Niche Tools:

• Flippa
• Empire Flippers

CPCU

• What is your day job?
• What certifications do you have?

Pomsky

• What did you see on social media?
• What did you see on Flippa?

Entrepreneur Ride Along

• What do people ask you about?
• What is your passion?

Agile

• What is your day job?
• What do you do on a day to day?

Vegan

• What’s your diet?
• What do you do on a day to day basis?

Running

• What did you do this week?
• What did you Google recently (running shoes)

Working out

• What did you do this week (body weight exercises)?
• What did you see on Flippa (Insanity/beach body website)?

Orchids

• What did you Google recently?

Choose five to ten ideas for a deep dive. My criteria for choosing ten:

• Am I passionate about this topic?
• Do I know anything about this topic?
• Could I create a product or service in this niche?
• Could I charge a premium price in this niche?
• Is this niche a fad? (we don’t like fads, like fidget spinners)
• Do I get excited thinking about a business in this niche?

Download Long Tail Pro free trial: http://theentrepreneurridealong.com/longtailpro Goal Find niche within a niche. Something with high volume, low competition. For example:

• Pomsky is a niche within the dog niche
• CPCU is a niche within the insurance niche
• Vegan soup is a niche within the vegan niche

Process Plug in seed keywords related to your niche from step one (brainstorming).

• Sort by KC, is there anything recommended with low competition?
• Sort by search volume, is there anything with a high volume?
• What topics come up? Is there a niche here?

Criteria

• Root niche has 10,000+ search volume
• Niche has KC of 35 or lower
• There are at least 5 topics within the niche that you could write about
• There are people paying for products and services within the niche

Live Example: 1) Gardening 2) Suggestions? More Examples:

• Vegan (See video)
• Workout (See video)
• Golf cart (See video)

Vegan Breakfast

• Root niche volume: 49,500
• Niche KC Score: 39
• Content topics: vegan breakfast bars, healthy vegan breakfast, etc…
• Revenue: Cook books, membership sites, affiliate, courses, live training,

virtual training, etc… Vegan Yogurt

• Root niche volume: 12,100
• Niche KC Score: 40
• Content topics: almond milk yogurt, vegan Greek yogurt, etc…
• Revenue: Cook books, membership sites, affiliate, courses, live training,

virtual training, etc…

Same Process

• What are people searching for related to your niche?
• Plug in seed keywords related to your niche.
• Find new niche within niche (hidden revenue stream)
• Find product, service, or questions people are searching

Example Life Coach:

• What problems do you solve: Financial, saving money, marriage advice,

etc…

• Type into Long Tail Pro, find a niche your life coaching services.

If you did not find a good niche Return back to your list created in step one. Repeat this process in long tail pro. Keep mining for a niche.

Niche Ideas:

• Golf
• Bowling
• Pets
• Gardening
• Growing vegetables
• Home brewing
• Home decor
• Teach a language

Day 1: Brain dump: pets, diet, certifications, day job, things I want to learn. Day 2 + Day 3: Niche research in Long Tail Pro Day 4: Chose my niche: Agile Certifications

Agile Certifications PMI-ACP, Scrum Master, SAFe

• Root niche volume: 40,000+ (multiple certifications)
• Niche KC Score: ~35
• Content topics: practice exams, training, agile certifications
• Revenue: eBook, study guides, flashcards, online courses.

I will start with the PMI-ACP Certification

This Week 1) Spend 20 minutes on the brain dump worksheet. Compile a list of ideas. 2) Choose ten of these ideas, research the niche using Long Tail Pro. 3) Choose 1 niche to build a business in. Contact me for help in validating or if choosing between options. Notes I will send an email tomorrow with a recap of today, a recording, and more instructions on what to do this week. Next Week We will start validating your niche by talking to your target market.