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THE MOMENT(S) OF TRUTH: M A K I N G S E R V I C E D E S I G N R E A L Hello, and welcome! Today, 1 well cover UNDERSTANDING MVP 2 GETTING THE SERVICE LIVE 3 MAKING SERVICE DESIGN A TEAM SPORT I. What really is MVP? How do


  1. THE MOMENT(S) OF TRUTH: M A K I N G S E R V I C E D E S I G N R E A L Hello, and welcome!

  2. Today, 1 we’ll cover… UNDERSTANDING MVP 2 GETTING THE SERVICE LIVE 3 MAKING SERVICE DESIGN A TEAM SPORT

  3. I. What really is “MVP”? How do we deliver it?

  4. MVP is the MEANINGFUL core features done well PLEASURABLE CONVENIENT 1 USABLE RELIABLE FUNCTIONAL MVP: 1 CORE FEATURES DONE WELL

  5. Not lots of MEANINGFUL features done poorly PLEASURABLE CONVENIENT USABLE RELIABLE 2 FUNCTIONAL WHAT OFTEN HAPPENS: 2 LOTS OF FEATURES DONE POORLY

  6. MVP is the MEANINGFUL core features done well, not PLEASURABLE lots of features CONVENIENT done poorly 1 USABLE RELIABLE 2 FUNCTIONAL MVP: 1 CORE FEATURES DONE WELL WHAT OFTEN HAPPENS: 2 LOTS OF FEATURES DONE POORLY

  7. MVP is only VALUE TARGET FUTURE the start of STATE the journey ONGOING CONTINUOUS IMPROVEMENT(S) MINIMUM VIABLE PRODUCT TIME

  8. Getting to MVP Understand and Think creatively and Prioritise the core test with users look at other features organisations It enables you to design the To give you a different So you can deliver value right thing and de-risk perspective and enable you quickly, but maintain quality delivery to be innovative and push and build a platform for boundaries ongoing transformation

  9. II. Why is it important to get a service live, as soon as possible? How do we do this?

  10. How do we Prototype your ideas A N D T E S T R E G U L A R L Y W I T H U S E R S reduce risk? Co-design where possible I T H E L P S I D E N T I F Y C H A L L E N G E S E A R L Y Don’t be afraid to “discover” B U T I T N E E D S T O B E T I M E - B O X E D Deliver regularly S O Y O U C A N K E E P L E A R N I N G F R O M R E A L U S E R S , I N R E A L S I T U A T I O N S

  11. Importance of continuous improvement A dedicated “CI” Ongoing user Strong governance function research coupled with analytics

  12. III. How do we make service design a multidisciplinary team sport, and why is this important?

  13. A team-led approach enables us to… Engage users and Design the right Successfully land stakeholders thing the change

  14. Everyone plays an important role in the design process

  15. SERVICE DESIGN IS A TEAM SPORT We’re all trying to achieve the same outcome, even though we bring different perspectives

  16. Team work, makes the 1 MVP (NOT S*** VP) dream work 2 CONTINUOUS IMPROVEMENT 3 ONGOING TRANSFORMATION

  17. Thank you Carol Yung Samier Abousaada Experience Design Manager Senior Manager Email: cyung@deloitte.co.uk Email: sabousaada@deloitte.co.uk Twitter: @caroyung Twitter: @samierabousaada Instagram: @carolyung Instagram: @samierabousaada

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