Hello, and welcome!
THE MOMENT(S) OF TRUTH:
M A K I N G S E R V I C E D E S I G N R E A L
Hello, and welcome! Today, 1 well cover UNDERSTANDING MVP 2 - - PowerPoint PPT Presentation
THE MOMENT(S) OF TRUTH: M A K I N G S E R V I C E D E S I G N R E A L Hello, and welcome! Today, 1 well cover UNDERSTANDING MVP 2 GETTING THE SERVICE LIVE 3 MAKING SERVICE DESIGN A TEAM SPORT I. What really is MVP? How do
THE MOMENT(S) OF TRUTH:
M A K I N G S E R V I C E D E S I G N R E A L
UNDERSTANDING MVP
1
GETTING THE SERVICE LIVE
2
MAKING SERVICE DESIGN A TEAM SPORT
3
MEANINGFUL PLEASURABLE CONVENIENT USABLE RELIABLE FUNCTIONAL MVP: CORE FEATURES DONE WELL
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MEANINGFUL PLEASURABLE CONVENIENT USABLE RELIABLE FUNCTIONAL WHAT OFTEN HAPPENS: LOTS OF FEATURES DONE POORLY
2 2
MEANINGFUL PLEASURABLE CONVENIENT USABLE RELIABLE FUNCTIONAL MVP: CORE FEATURES DONE WELL WHAT OFTEN HAPPENS: LOTS OF FEATURES DONE POORLY
1 2 1 2
VALUE TIME
MINIMUM VIABLE PRODUCT TARGET FUTURE STATE ONGOING CONTINUOUS IMPROVEMENT(S)
It enables you to design the right thing and de-risk delivery
Understand and test with users
To give you a different perspective and enable you to be innovative and push boundaries
Think creatively and look at other
So you can deliver value quickly, but maintain quality and build a platform for
Prioritise the core features
Prototype your ideas
A N D T E S T R E G U L A R L Y W I T H U S E R S
Co-design where possible
I T H E L P S I D E N T I F Y C H A L L E N G E S E A R L Y
Don’t be afraid to “discover”
B U T I T N E E D S T O B E T I M E - B O X E D
Deliver regularly
S O Y O U C A N K E E P L E A R N I N G F R O M R E A L U S E R S , I N R E A L S I T U A T I O N S
A dedicated “CI” function Ongoing user research coupled with analytics Strong governance
Engage users and stakeholders Design the right thing Successfully land the change
We’re all trying to achieve the same outcome, even though we bring different perspectives
SERVICE DESIGN IS A TEAM SPORT
MVP (NOT S*** VP)
1
CONTINUOUS IMPROVEMENT
2
ONGOING TRANSFORMATION
3
Carol Yung
Experience Design Manager Email: cyung@deloitte.co.uk Twitter: @caroyung Instagram: @carolyung
Samier Abousaada
Senior Manager Email: sabousaada@deloitte.co.uk Twitter: @samierabousaada Instagram: @samierabousaada