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WINNING AT HOME Unity in the Ontario wine industry is vital to our success Focusing on what we do best Keeping a global perspective
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W INNING AT HOME ROB SANDS WINNING AT HOME Unity in the Ontario - - PowerPoint PPT Presentation
W INNING AT HOME ROB SANDS WINNING AT HOME Unity in the Ontario - - PowerPoint PPT Presentation
W INNING AT HOME ROB SANDS WINNING AT HOME Unity in the Ontario wine industry is vital to our success Focusing on what we do best Keeping a global perspective 2 PARTNERSHIP IS VITAL TO SUCCESS One shared vision to create a healthy and
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SLIDE 3
PARTNERSHIP IS VITAL TO SUCCESS
Working together we can:
- Shape policy
- Promote our region
- Share best practices
- Rise together
One shared vision to create a healthy and growing Ontario wine industry. There is a place for wineries
- f all sizes in our industry.
Diversity is good.
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TO GROW THE INDUSTRY NEEDS A DIVERSE GROUP OF PRODUCERS
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Source: Winery and Grower Alliance of Ontario
Imported Wines Ontario Wines
>$15 1% of sales (VQA) $10-15 19% of sales (VQA) <$10 80% of sales (ICB)
72% of LCBO Volume 28% of LCBO Volume
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COMPETING WITH REGIONS AROUND THE WORLD
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Source: Winery and Grower Alliance of Ontario Import 72% ICB 22% VQA 6%
LCBO/Vintages Market Share - 2010/2011
Import 61% ICB 29% VQA 10%
T
- tal Market Share by
Volume - 2010/2011*
* On-site and off-site Winery Retail Stores and Direct Delivery increase Ontario market share
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WINNING AT HOME
Our Advantages
- Highest margins
- Lowest distribution cost
- Home-field advantage
Focusing on what we do best
- Icewine
- Cool Climate Wines
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SLIDE 7
ONTARIO WINE CONTRIBUTES FAR MORE TO ONTARIO’S ECONOMY THAN IMPORTED WINE
Source: Wine and Grower Alliance of Ontario
2010-2011
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$416 $201 $72
ICB VQA Import
$400 $300 $200 $100 $0 Millions
Source: Winery and Grower Alliance of Ontario
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LESSONS FROM OTHER REGIONS
- Keeping supply and
demand in balance
- Maintain margins
- Taxation cannot be a business-
inhibiting proposition
- Providing consumers with a value
proposition at all price points
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1995: 91 mn 9L 1995: 197 mn 9L United States United Kingdom
2010: 307 mn 9L (>1.5X) 2010: 153 mn 9L (>1.5X)
2005: 50 mn 9L China
2010: 95 mn 9L
- Proj. 2015: 249 mn 9L
(5X in 10 years)
GROWING AROUND THE WORLD: RECOGNIZING OPPORTUNITIES
9 Sources: Adams Handbook 2011 and 1996 for US, UK, Canada, IWSR for China
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UNITY IS VITAL TO OUR SUCCESS FOCUS ON WHAT WE DO BEST KEEP GLOBAL PERSPECTIVE
W inning a t Hom e
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