NATIONAL HOME WATCH ASSOCIATION NATIONAL HOME WATCH ASSOCIATION - - PowerPoint PPT Presentation

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NATIONAL HOME WATCH ASSOCIATION NATIONAL HOME WATCH ASSOCIATION - - PowerPoint PPT Presentation

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NATIONAL HOME WATCH ASSOCIATION NATIONAL HOME WATCH ASSOCIATION NATIONAL HOME WATCH ASSOCIATION NATIONAL HOME WATCH ASSOCIATION Welcome, Advisory Board Members NATIONAL HOME WATCH ASSOCIATION Dan Kruger Las Vegas Home Watchers NATIONAL

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NATIONAL HOME WATCH ASSOCIATION

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NATIONAL HOME WATCH ASSOCIATION

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NATIONAL HOME WATCH ASSOCIATION

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Welcome, Advisory Board Members

NATIONAL HOME WATCH ASSOCIATION

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Dan Kruger Las Vegas Home Watchers

NATIONAL HOME WATCH ASSOCIATION

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Dana Salo Salo Home Watch

NATIONAL HOME WATCH ASSOCIATION

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Randy Martin Severn Cottage Services

NATIONAL HOME WATCH ASSOCIATION

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Pete Playman Plan B Home Services

NATIONAL HOME WATCH ASSOCIATION

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Bob Myers Home Watch Group of SWFL

NATIONAL HOME WATCH ASSOCIATION

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  • All we have is our word
  • Your clients must trust your assessments,

recommendations, decisions

  • Create and earn trusting relationships
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  • Communication is paramount to your

client

  • Always remember that you are acting

as your client’s “eyes and ears”

  • Clear, concise and accurate

information is crucial with distance

  • You are your client’s main advocate
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DO YOU CARRY A $1,000,000 LIABILITY LIMIT?

95% 5% Yes No (less)

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Insurance and Home Watch

Marybeth Mainelli

President and CEO MBM Insurance Resource Center

NATIONAL HOME WATCH ASSOCIATION

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  • Competing against *unlicensed/uninsured companies
  • Competing against neighbors and friends of the homeowner
  • HW becoming regulated
  • Increasing their profitability
  • Building awareness about Home Watch in their area – truly

understanding what we do

  • Competitors with lowball pricing
  • Growing customer base
  • Growing business large enough to turn it into a full time job.
  • Rental companies/Property management competing in their market
  • How to market effectively – Website/Social Media/Mailing?
  • How to reach new clients
  • Are they insured correctly?

Here is what our members consider to be their biggest concerns about their own business:

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  • Un- and underinsured and *unlicensed non-professionals.
  • Uninsured neighborhood HW types making it look like anyone can do HW
  • Too many inexperienced people with little or no knowledge of the

components of the home, and how a home should be operating on the inside and outside. A lack of diagnostic background and hands on skills. Then falling short on responsibilities.

  • Companies not being diligent with inspections.
  • Finding quality, competent inspectors willing to do an extraordinary job.
  • No formal training
  • Consistent/uniform form of inspection
  • Follow through and professionalism.
  • Ridiculously low pricing
  • Perception/awareness of HW – Educating consumers as to what HW is
  • Lack of a NAICS code
  • Insurance Issues

Issues affecting the Home Watch Industry:

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A Close Call in Manson: Home Watch and Natural Disasters

Ron Trickett

Owner Lake Chelan Home Watch

NATIONAL HOME WATCH ASSOCIATION

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NUMBER OF ACCOUNTS

35% 11% 19% 19% 16% Under 20 20-30 31-50 51-75 76-100 Over 100

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FREQUENCY OF VISITS

47% 41% 8% 4% Weekly Bi-Weekly Monthly Other

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TYPES OF HOMES

84% 14% 2% Single-Family Homes Condo/ Townhomes Other

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$0 $20 $40 $60 $80 $40 $47 $44 $67 $73

AVERAGE FEES

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WHEN YOU SAY, “HOME WATCH.”

THEY THINK….

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  • HOUSE SITTING
  • HOME SECURITY
  • PROPERTY MANAGEMENT
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The Wacky World of Home Watch

Diane Pisani

Founder Your Home Watch Professionals Training and Resources

NATIONAL HOME WATCH ASSOCIATION

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32% 68% Yes No

WHILE PERFORMING HOME WATCH, DO YOU CARRY PROTECTION?

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46% 14% 14% 26% Handgun Pepper spray Knife Other

TYPES OF PROTECTION CARRIED

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“Let’s Be Careful Out There: Personal Safety and Home Watch”

Bob O’Brien

CEO Smokey Mountain Home Watch, LLC

NATIONAL HOME WATCH ASSOCIATION

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Dan Kruger Las Vegas Home Watchers

NATIONAL HOME WATCH ASSOCIATION

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“Transform Your Business: QRIDit Home Watch Edition”

Randy Martin

President, Quick Report Systems Owner, Severn Cottage Services, Inc.

NATIONAL HOME WATCH ASSOCIATION

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“Improving Profitability with Concierge Services”

Dan Kruger

President, Las Vegas Home Watchers, Inc. NHWA Advisory Board

NATIONAL HOME WATCH ASSOCIATION

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“The State

  • f the

Internet - 2014”

Spike Cohen

President and Owner spikecohen.com

NATIONAL HOME WATCH ASSOCIATION

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“From Part-time to a Full- time Business: Building Toward Your Future”

Dana Salo

Owner, Salo Home Watch NHWA Advisory Board

NATIONAL HOME WATCH ASSOCIATION

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Communication and Information

Faith Luber

Administration/Membership National Home Watch Association

NATIONAL HOME WATCH ASSOCIATION

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  • What you see or hear in a

client’s home…stays in that client’s home

  • Protect your client’s

privacy at all costs

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DISTANCE WILLING TO TRAVEL

3% 6% 9% 31% 51% 0-5 Miles 6-10 Miles 11-15 Miles 16-20 Miles 21+ Miles

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RAISED RATES/INCREASED BUSINESS

0% 20% 40% 60% 80% 100%

Business I ncrease I ncrease Percentage Raised Rates Raised Rates/ I ncreased Business

86% 40% 42% 41%

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METHODS OF INSPECTION REPORTING

0% 20% 40% 60% 80%

Call Text Software Program Email 19% 19% 24% 78%

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DEVICESUSEDFORREPORTING

0% 20% 40% 60% 80% 100% Smartphone Tablet Laptop Desktop

92% 51% 51% 46% Average report time: 10.5 minutes

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AVERAGE TIME SPENT ON HOME WATCH INSPECTIONS

3% 22% 27% 35% 14% < 10 minutes 10 - 15 minutes 16 - 20 minutes 21 - 30 minutes > 30 minutes

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DEDICATED HOME WATCH EMPLOYEE PAY

19% 13% 19% 6% 6% 37% $10 - $12/ hr. $13 - $14/ hr. $15 - $16/ hr. $17 - $20/ hr. > $20/ hr. Set amount

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WHERE CLIENTS ARE COMING FROM

31% 5% 3% 13% 9% 3% 36% Your Website Google Ad Words Facebook Direct Mail Print Advertising TV/ Cable Ads Referrals

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ANNUAL MARKETING EXPENSE

49% 30% 19% 2% $100 - &1,000 $1,001 - $5,000 $5,001 - $10,000 > $10,000

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DO YOU FEEL YOUR MARKETING IS EFFECTIVE?

54% 43% 3% Yes No Somewhat

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DO YOU BELONG TO THE BETTER BUSINESS BUREAU?

24% 76% Yes No

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ARE YOU A MEMBER OF THE CHAMBER OF COMMERCE?

49% 51% Yes No

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ARE YOU A MEMBER OF ANY NETWORKING GROUPS?

32% 68% Yes No

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DO YOU FEEL THESE MEMBERSHIPS ARE EFFECTIVE?

43% 57% Yes No

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ANGIE’S LIST USERS

31% 69% Yes No

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LINKEDIN USERS

56% 44% Yes No

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22% 78% Yes No

GOOGLE USERS

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FACEBOOK USERS

65% 35% Yes No

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OF FACEBOOK USERS, DO YOU POST VIDEOS?

25% 75% Yes No

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DO YOU SHARE OTHER MEMBERS FACEBOOK POSTS?

13% 87% Yes No

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DO YOU SHARE NHWA’S FACEBOOK POSTS?

30% 70% Yes No

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DO YOU PAY FOR FACEBOOK ADS?

25% 75% Yes No

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PAYS FACEBOOK TO BOOST POSTS

17% 83% Yes No

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September 2014

Improve the Air Quality in Your Home

Many homes contain toxins, allergens and molds from daily use and activity. Improving the quality of indoor air is directly related to the quality of your health. Here are a few highlights to turn a sick home into a healthy home. Mold and Fungus Know where and how mold grows. With the right conditions it doesn’t take long for mold to start growing. Cleaning and fixing these potential problem areas can save you thousands of dollars down the road. These are just a few moist places to consider according to HouseLogic.com

  • Chimney Caps – Check for rusted chimney caps that allow water intrusion
  • Air Conditioners (ducts, coils, and filters are prone to mold growth)
  • Refrigerator drip pans
  • Front-loading Washing Machines
  • Window sashes and seals
  • Dishes stored in cabinets

Ask Florida Estate Management how we can assist you with inspections and reduce your risk for mold growth. Cleanse the Air How is the air quality in your home? Here are some steps you can take toward ensuring you and your family are breathing cleaner air.

  • Change AC filters on a monthly or bi-monthly basis, clean air ducts and coils
  • Carpet / upholstery / mattress cleaning -- Get rid of those nasty dust mites
  • Switch to exterior pest control with interior treatments as needed
  • Ventilate your home
  • Try using natural cleaning products

For more information ask us about our maintenance routines, cleaning programs and IPO Pest Control. Want a more natural way to cleanse the air? Adding these indoor plants will not only add beauty to your home, but will also clean and freshen the air. Some of these plants have been proven by NASA to remove 85% of indoor air toxins. Click here for the full list.

  • Spider Plants
  • Snake Plant
  • Rubber Plant
  • Heart-leaf Philodendrom
  • Golden Pothos
  • Chinese Evergreen

Florida Estate Management Services has a variety of home maintenance and cleaning programs to ensure a clean and healthy home. Call us today to learn more about creating a Clean Air Plan for your home.

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Rest Easy, Your Home is Safe! Lowcountry Companion welcomes Jack Luber and his carefully selected team of home watchers to our

  • pages. His specialty? Your peace of mind. Coastal Carolina Home Watch customizes programs to watch over

properties of all types for security and maintenance in the owner’s absence. The team is your “eyes and ears” while you are gone. Daily or weekly walks of your property, inside, out, or both, exercising the plumbing, trouble-shooting potential problems, digital inventory of your possessions, 24/7 response to emergencies, storm-prepping, overseeing work being done and making sure it’s done right – this company covers these bases, and more. Jack and his family are Jersey natives who have called SC’s coast their home since 2005 when the company

  • began. In 2010, he became the founding member of the National Home Watch Association, where he serves

as Executive Director. He is very active with charities and community-based organizations, serving as a board member of the Horry-Georgetown Children’s Recovery Center and Murrells Inlet Community Theatre. Jack is a supporter of the American Cancer Society and Murrells Inlet 2020. He is dedicated to the National MS Society and Tidelands Hospice House of Georgetown. In his spare time, you might find him on a golf course

  • r on stage at a local theatre. Jack is a guy you can trust, and his friendly nature is a pleasant bonus.

Visit CCHomeWatch.com and get more details on this company that we’re proud to promote. They also offer VRBO services for vacation homes, personalized cleaning, concierge and food-stocking duties – the list is impressive, as is Jack and his team. Call 843.357.4440, or toll-free, 855.265.2249, and please tell them we sent you!

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HOME WATCH COMPANY IN ORLANDO, FL

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“Building value in your business will enable you to increase profitability in your business.”

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NATIONAL HOME WATCH ASSOCIATION

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NATIONAL HOME WATCH ASSOCIATION