The Challenges of Marketing Your Home Watch Business First C - - PowerPoint PPT Presentation

The Challenges of Marketing Your Home Watch Business

First C Chal allenge

Virtually no one except you and Jack Luber knows what HOME WATCH means or is

Keyword – Home Watch

Keyword Volume Keyword Difficulty CPC (USD) Competitive Density home watch 8100 40.29 $ 2.87 0.32 home watch naples fl 480 20.68 $ 2.47 0.66 home watch services 320 25.42 $ 2.73 0.54 national home watch association 110 57.64 $ 0.83 0.17 arizona home watch 90 41.26 $ 3.15 0.4 arizona home watch llc 90 59.21 $ - 0.29 az home watch 90 0 $ - 0.14 concierge home and business watch 90 65.01 $ - 0.16 home watch arizona 90 29.4 $ 1.98 0.31 home watch cape coral 90 21.7 $ 3.48 0.71 home watch md 90 0 $ 0.28 0.05 home watch services contract 90 0 $ 4.25 0.78 home watch business 70 49.69 $ 2.80 0.53 home watch sarasota 70 0 $ 5.30 0.63 home watch services naples fl 70 28.63 $ 2.46 0.53 sarasota home watch 70 28.25 $ 6.18 0.67 home watch contract 50 23.07 $ 1.73 0.57 home watch logo 50 44.55 $ - home watch scottsdale 50 0 $ 4.97 0.41 home watch services cost 50 21.11 $ 2.67 0.54 watch your home while on vacation 50 0 $ 1.06 0.06 all safe home watch services 40 0 $ 6.32 0.05 coastal carolina home watch 40 76.19 $ - home watch bonita springs 40 31.25 $ - 0.71 home watch scheme 40 59.58 $ - home watch service software 40 0 $ - 0.73 neighbourhood and home watch network 40 0 $ -

Search R Results

• Google Home Watch https://www.google.com/search?q=home+watch&ie=utf-8&oe=utf-8
• Google Homewatch: https://www.google.com/search?q=homewatch&oq=homewatch&gs_l=psy-

ab.3..0i7i30k1j0j0i7i30k1l6j0j0i7i30k1.158266.158266.0.161243.1.1.0.0.0.0.1625.1625.8-1.1.0....0...1.1.64.psy- ab..0.1.1624....0.89aPkkSzTbY

• YouTube Home Watch: https://www.youtube.com/results?search_query=home+watch
• YouTube Homewatch: https://www.youtube.com/results?search_query=homewatch

Google A Alert rts

• Find out when Google finds a mention of topics of interest
• SEO
• Google Adwords
• Wordpress
• Local SEO
• Home Watch

What i is Home me W Wat atch?

• Not what YOU or your client think Home

Watch is

• What does John or Jane Doe (your

potential clients) Home Watch is?

Turn the N e Neg egativ ive i into a a Posit

• sitiv

ive

Take advantage of other search terms

House S se Sitter er

Proper erty M Manager er

Second C Challenge Everyone Else Doing Home Watch Charges Less

Do y

• you
• u r

rea eally lly w wan ant t to

• win the

e pr price g e game$ e$

Selling Price

• Lower Revenue per Client
• Need High Volume
• More Management Time
• More Travel Time Between

Properties

• Greater Effort/Lower Return
• You Just Like All The Other Guys
• The relationship is purely

financial based

Selling Value

• Higher Revenue per Client
• Requires Less Volume
• Less Management Time
• Reduced Windshield Time
• Less Effort/Higher Return
• You Can Differentiate Yourself
• The relationship is based on

trust

Other T Things gs T To C Consider

• Telling is not selling. In a consultative sales, YOU ask more questions

than your prospect.

• “You contacted us so you are obviously concern about your vacant
• property. What are those concerns?”
• Create value through questions by getting people to THINK about

what is going to happen when something catastrophic occurs.

• “What provisions have you made when you are away and a

hurricane is on the way?”

• “What do you expect someone to do when a storm is coming?

After a storm?”

One L One Line S e Storm P Prep ep vs vs One P One Page e Storm P m Prep

• Pictures are disturbing
• More visual that narrative
• Tell a story
• What did your business do for your clients
• What are you going to do? What is your time line?

What can they expect?

SSL Ce Cert rtificate

• SSL stands for Secure Sockets Layer, a global standard security technology

that enables encrypted communication between a web browser and a web

• server. It is utilized by millions1 of online businesses and individuals to

decrease the risk of sensitive information (e.g., credit card numbers, usernames, passwords, emails, etc.) from being stolen or tampered with by hackers and identity thieves. In essence, SSL allows for a private “conversation” just between the two intended parties.

• To create this secure connection, an SSL certificate (also referred to as a

“digital certificate”) is installed on a web server and serves two functions:

• It authenticates the identity of the website (this guarantees visitors that

they’re not on a bogus site)

• It encrypts the data that’s being transmitted