SLIDE 1
TARGETCONSUMERS
$2M based on breastfeeding accessory demands Mothers who experience discomfort or slow let-down while breastfeeding
consumers → contract → vision → risks → results → next steps
ViBra TARGETCONSUMERS Mothers who $2M based on experience - - PowerPoint PPT Presentation
ViBra TARGETCONSUMERS Mothers who $2M based on experience - - PowerPoint PPT Presentation
ViBra TARGETCONSUMERS Mothers who $2M based on experience breastfeeding discomfort or accessory slow let-down demands while breastfeeding consumers contract vision risks results next steps PRODUCTCONTRACT Engineering
SLIDE 2
SLIDE 3
PRODUCTCONTRACT
consumers → contract → vision→ risks → results → next steps
Consumer Need Product Feature(s) Engineering Specification
Can apply massage
- n breasts to
stimulate milk flow Can provide relief by heat application Convenience over manual massage Controlled applied pressure Increase in temperature
- ver time
Can hold a baby while wearing bra 0.5-1.5 psi
SLIDE 4
PRODUCTCONTRACT
consumers → contract → vision→ risks → results → next steps
Consumer Need Product Feature(s) Engineering Specification
Can apply massage
- n breasts to
stimulate milk flow Can provide relief by heat application Convenience over manual massage Controlled applied pressure Fast temperature control Can hold a baby while wearing bra 0.5-1.5 psi > 0.7 °F/sec
SLIDE 5
PRODUCTCONTRACT
consumers → contract → vision→ risks → results → next steps
Consumer Need Product Feature(s) Engineering Specification
Can apply massage
- n breasts to
stimulate milk flow Can provide relief by heat application Convenience over manual massage Controlled applied pressure Fast temperature control Can hold a baby while wearing bra 0.5-1.5 psi > 0.7 °F/sec Yes/No
SLIDE 6
PRODUCTVISION
consumers → contract → vision → risks → results → next steps
Pressure Bladder Heating Coils Moisture Absorbing Fabric
SLIDE 7
ADDRESSINGRISKS
Pressure Application Pressure Application Heat Treatment Convenience
consumers → contract → vision → risks → results → next steps
SLIDE 8
ADDRESSINGRISKS
Pressure Application Pressure Application Heat Treatment Convenience
consumers → contract → vision → risks → results → next steps
SLIDE 9
ADDRESSINGRISKS
Pressure Application Pressure Application Heat Treatment Convenience
consumers → contract → vision → risks → results → next steps
SLIDE 10
VIBRARESULTS
consumers → contract → vision → risks → results → next steps
Pressure on Force Pad Maximum Temperature Achieved
Hand Massage
0.75 psi 0.85 psi
consumers → contract → vision → risks → results → next steps
ViBra Pressure Bladder
Low High Mid
118°F in 2.5 min
SLIDE 11
VIBRARESULTS
consumers → contract → vision → risks → results → next steps
Pressure on Force Pad Maximum Temperature Achieved
Hand Massage
0.75 psi 0.85 psi
consumers → contract → vision → risks → results → next steps
ViBra Pressure Bladder
Low High Mid
118°F in 2.5 min
SLIDE 12
NEXTSTEPS
Verify effectiveness of geometries
consumers → contract → vision → risks → results → next steps
SLIDE 13
NEXTSTEPS
Verify effectiveness of geometries integrate heating element into fabric
consumers → contract → vision → risks → results → next steps
SLIDE 14
NEXTSTEPS
Verify effectiveness of geometries Integrate heating element into fabric Bra size variability
consumers → contract → vision → risks → results → next steps
SLIDE 15
NEXTSTEPS
Verify effectiveness of geometries Integrate heating element into fabric Bra size variability reduce bulk
consumers → contract → vision → risks → results → next steps
SLIDE 16
NEXTSTEPS
Verify effectiveness of geometries Integrate heating element into fabric Bra size variability reduce bulk absorb moisture/leakage
consumers → contract → vision → risks → results → next steps
SLIDE 17