With Kim and Andrew Baird Why Mindset Who Message - - PowerPoint PPT Presentation

▶
with kim and andrew baird
SMART_READER_LITE
LIVE PREVIEW

With Kim and Andrew Baird Why Mindset Who Message - - PowerPoint PPT Presentation

May 10, 2023 120 likes •589 views

With Kim and Andrew Baird Why Mindset Who Message Medium Copywriting Follow Up No Customers No Business 1. Partners 2. Referrals 3. Networking 4. Online Marketing 5. Offline Marketing 6. Commission

slide-1
SLIDE 1

With Kim and Andrew Baird

slide-2
SLIDE 2
  • Why
  • Mindset
  • Who
  • Message
  • Medium
  • Copywriting
  • Follow Up
slide-3
SLIDE 3

No Customers No Business

slide-4
SLIDE 4
  • 1. Partners
  • 2. Referrals
  • 3. Networking
  • 4. Online Marketing
  • 5. Offline Marketing
  • 6. Commission Salesperson
slide-5
SLIDE 5

You want ongoing revenue Make money long term Helping more people Creating the Lifestyle you want

slide-6
SLIDE 6

People often fail at Marketing & Sales because... Most people do not like marketing and sales I want you to be okay about marketing So let me help you out

slide-7
SLIDE 7

Marketing is...

slide-8
SLIDE 8
  • Do you like helping people?
  • So why is marketing wrong or bad?
  • It’s actually not

And I’ll show you how in this webinar

slide-9
SLIDE 9

If your product or service doesn’t help people It must do something for them It could be:

  • To entertain them
  • To belong to something
  • People buy to meet a need

Make sure you know what your customer GETS

slide-10
SLIDE 10

If you don’t have customers, you... This may sound harsh This is the deal for business owners Your Life Depends On It

slide-11
SLIDE 11
  • 1. You’re creating a Win-Win
  • 2. How can this possibly be wrong?
  • 3. It’s a great thing unless...

Come and hang out with me instead

slide-12
SLIDE 12

 Target your message  Get in front of them more easily  And at the right time

But First...

slide-13
SLIDE 13
slide-14
SLIDE 14

 Demographic – married / kids / income  Psychographic – values / beliefs Sound fluffy or woolly?  Motivators – what drives them / how to connect

slide-15
SLIDE 15
  • Look for common threads
  • Ask questions
  • Look online
slide-16
SLIDE 16
  • What is the push?

 Children  Retirement  Over It

  • Are they moving towards / away from?
  • What are their emotional hot buttons?
slide-17
SLIDE 17
  • Refine or Redefine
  • Say you’re a Massage Therapist
  • Win – Win
slide-18
SLIDE 18
  • Driven by WHO is interested
  • 5 Ways to have a powerful message
slide-19
SLIDE 19
  • 1. A Direct Benefit to your customers
  • 2. Make sure it works for you too
  • 3. What makes you different?
slide-20
SLIDE 20
  • Loss Leader
  • Overpowering Offer
  • Taste Tester
  • Recommendation Offer
  • Free Offer
slide-21
SLIDE 21

Describe what you do in 30 seconds Gets your target audience to ask... Have follow ons Can I send you regular emails?

slide-22
SLIDE 22

Multiple message marketing Is it new customers? Upsell Keep customers buying Promoting a partner

slide-23
SLIDE 23

May have different USP Or product / service groups Big Vision Sub-USPs to drill to specifics

slide-24
SLIDE 24
  • We’ll talk about choices shortly
slide-25
SLIDE 25
  • What do they read?
  • What other activities do they do?
  • What do they watch on TV?
  • What do they read online?
  • Who else has them as a customer?
slide-26
SLIDE 26
  • What are their hot buttons?
  • What keeps them up at night?
  • Pain – Agitate – Solve
slide-27
SLIDE 27
  • Is it an event that causes it?
  • Can you get a channel on it?
  • Can you get them as a prospect earlier?
  • What else do they need then?
slide-28
SLIDE 28
slide-29
SLIDE 29
  • Be strategic
  • The End goal is to make money
  • Which medium is best for this message?
  • Will this give a good result?
slide-30
SLIDE 30
  • Getting people over the line
  • Leverage
  • Huge transferrable skill for you
slide-31
SLIDE 31

Attention Interest Desire Action

slide-32
SLIDE 32
  • 1. Some ways to get benefits
  • 2. Knowing WHO your customer is
  • 3. Different USPs for the same product
slide-33
SLIDE 33

Telling a story is powerful

  • Conditioned to finish them
  • We enjoy them

Keeps people reading And can get them talking about you

slide-34
SLIDE 34

People don’t want to hear WAAH WAAH Write like you speak Part of the reason sales videos work **POWER TIP** Use their language

slide-35
SLIDE 35
  • Must have follow up
  • Some people cross the line immediately
  • Doesn’t have to be high pressure

 Could be a video series

slide-36
SLIDE 36

After the first contact Anywhere from 50 – 90% of sales If you’re not following up... Don’t skip this!

slide-37
SLIDE 37
  • Get them on a list
  • Automated follow up
  • Can lead to your website
  • Can include partner offers
slide-38
SLIDE 38
  • Have a follow up schedule
  • Reduce frequency over time
  • Pest or Persistence
  • Most people are busy and...
slide-39
SLIDE 39
  • Don’t skip the follow up
  • Follow up is massive in sales
  • And in profiting from your marketing
slide-40
SLIDE 40

Improvement / change for the better Continuously improve and refine Individuals Processes and Practices

slide-41
SLIDE 41
  • Track what people are doing
  • What are they interested in?
  • What are they not interested in?
  • How do they arrive on your site?
  • Why do they leave?
  • Tweak the site, improve results
slide-42
SLIDE 42

No-one really wants to do it What is one phone call worth to you? Flushing $200 / week = $10k / Year Track them and follow up If you can't measure it, you can't manage it

slide-43
SLIDE 43

Look at your overall marketing and sales funnel

  • Prospects
  • Leads
  • Sales
  • Long term value
slide-44
SLIDE 44
  • Use the Quick Start Guide to market better
  • Measure your marketing
  • I want to hear about your wins, let me know!
slide-45
SLIDE 45