CREATING A "CLOSED CART" MASSAGE MEMBERSHIP WHAT - - PowerPoint PPT Presentation

CREATING A "CLOSED CART" MASSAGE MEMBERSHIP

CONSIDERATIONS

15 things to take into account

GOOD FIT?

If it's ideal for you & your clients

BENEFITS

• f masssage

memberships

TYPES

• f memberships: closed

& evergreen

WHAT YOU'LL LEARN

Your clients get the care they need on a regular basis. Your schedule is more consistently booked.

WHAT ARE THE BENEFITS OF A MASSAGE MEMBERSHIP?

Recurring income makes your bank account less up and down. Your clients get a "deal"-they feel like a VIP with a special price.

You have clients that love you but aren’t coming in

• n a regular basis

You’d like to have more consistency in your schedule

DOES THIS SOUND LIKE YOU?

You know your clients would benefit from coming in on a monthly basis (or even more

• ften)

Your clients can’t quite afford (or don't want to pay) full price and want deals or packages

A Massage Monthly Membership may be ideal for both your needs & your clients'.

"CLOSED CART" VS "EVERGREEN" MASSAGE MEMBERSHIP

"CLOSED CART"

Has a specific day that the sales cart opens and closes. Your clients can only join the membership during this time frame. This compels your client to join NOW. They are more likely to stay if they can't rejoin at will.

"EVERGREEN"

Membership is available all year. Clients can join anytime they want to, cancel, and rejoin at will. You may still struggle with consistency in booking & income.

DOWNLOAD THE WORKBOOK

I'll go over all these points. Pause the video & take notes as needed, or simply reference it & come back to it when you have time to spend.

WHAT'S YOUR REASON?

Steady income? Regular bookings? Client maintenance? Getting the clients you want in more often?

IDEAL CLIENT

Who do you want to see most often

• n your massage table?

CLIENTS YOU DON'T WANT

Be honest about the type who aggravate you.

15 THINGS TO TAKE INTO CONSIDERATION

15 THINGS TO TAKE INTO CONSIDERATION

WHY DO CLIENTS NOT RETURN REGULARLY?

Ask your clients who love your massage but don't come back on a regular basis

HOW MANY CLIENTS PER MONTH WANTED?

Look at your regular schedule. Where are there gaps? How many would you like to fill?

PRICE

How much are you willing to discount your services?

Has it really been 10 months??

THEIR LANGUAGE

You'll connect with them when you use their exact language.

FOR INSTANCE...

"Do you lose track of time like I do? Where do the days go?"

SPEAKING TO YOUR CLIENTS IN THEIR WORDS

What words do they use to tell you why they don't get a massage more often?

15 THINGS TO TAKE INTO CONSIDERATION

TRACKING

What method will you use to track redemption? (Your scheduler, Google spreadsheet, etc.)

PURCHASE DATES

When will you open the sales cart and close it?

UPGRADES

Will you offer longer sessions? Multiples per month? Sharing? Discounts on product?

15 THINGS TO TAKE INTO CONSIDERATION

PRE-LAUNCH

How much notice will you give your clients that a membership is coming?

LAUNCH

How often will you contact your clients? (Daily is recommended, and twice on the last day-morning and before cart close.)

SALES BUTTON

Create a recurring sales button. Options: Paypal, Square, Stripe, or your scheduler.

15 THINGS TO TAKE INTO CONSIDERATION

MEMBERSHIP PAGE ON WEBSITE

Create a page with all the details or a PDF they can download. Add the video.

THANK YOU PAGE

Once they purchase, it's recommended that you send them to a thank you page. A video is a nice touch.

VIDEO

Video rules. Create one explaining the benefits of your membership. Give them all the details.

DON'T FORGET TO DOWNLOAD THE WORKBOOK

It offers thinking points & checklists!

CONSIDERATIONS

15 things to take into account

GOOD FIT?

If it's ideal for you & your clients

BENEFITS

• f masssage

memberships

TYPES

• f memberships: closed

& evergreen

YOU'VE LEARNED

QUESTIONS? ASK IN THE PRO FB GROUP OR EMAIL ME!

pro@barefootmassagecenter.com Let me know if a Live Q & A session would help!

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