Using digital data to build local audiences How we turned our 100 - - PowerPoint PPT Presentation

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Nov 13, 2022 233 likes •314 views

Using digital data to build local audiences How we turned our 100 year old cinema into a digital startup in 12 months (and increased our revenue by 50 percent) Fyrisbiografen 2012-2017 42500 34000 Visitors 25500 17000 8500 0 2012 2013

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8500 17000 25500 34000 42500 2012 2013 2014 2015 2016 2017

Visitors

Fyrisbiografen 2012-2017

Using digital data to build local audiences

How we turned our 100 year old cinema into a digital startup in 12 months (and increased our revenue by 50 percent)

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Audience strategy

Design, perform, test Measure results Learn

Audience analysis External analysis Innova<ons: Hypotheseses based on risk and investment

Increased audience via a data-driven, itera<ve approach

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Method

Interviews
ObservaBons
In house knowledge
Digital data

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Create awareness Convert Increase frequency

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Digital op<miza<on - website

Exit: -16 % Conversion rate: +23 % Image priority: Conversion opBmized BckeBng system:

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Using data to create unique cinema-going experiences

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Value proposiBon

The best cinema-going experience in Uppsala The best screenings Easiest to use on digital plaHorms Audience engagement Increased audience Increased frequency Increased audience sa<sfac<on